Duluth, 30097, GA,
United States
Georgia Swarm Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Georgia Swarm and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Georgia Swarm employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Georgia Swarm has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2015, Olark Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Georgia Swarm is running and its propensity to invest more and deepen its relationship with Microsoft , Olark , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Georgia Swarm revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Georgia Swarm intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | In-House Applications | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Georgia Swarm implemented Microsoft Dynamics GP, an ERP Financial application to modernize team financial management. The decision followed limits with an older, soon-to-be discontinued accounting application and a need to streamline accounts payable while adding analytics for per-player costing and revenue per game.
The Microsoft Dynamics GP deployment focused on core ERP Financial capabilities, including accounts payable automation, general ledger consolidation, and financial reporting, combined with analytics workflows to support per-player cost analysis and revenue-per-game reporting. Configuration emphasized standard financial modules and reporting structures common to midmarket ERP Financial implementations, enabling structured cost allocation and game-level revenue tracking.
The solution was deployed on Microsoft Azure cloud, delivering an agile, easy-to-manage infrastructure that centralized financial data and simplified system administration. Operational coverage included finance and team operations functions responsible for accounts payable, cost allocation by player, and game-level revenue accounting.
Governance concentrated on consolidating financial processes and surfacing player- and game-level financial insights through Microsoft Dynamics GP reporting. The move to Microsoft Dynamics GP on Azure provided the stated outcome of a more manageable platform and new analytical capability for Georgia Swarm.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Georgia Swarm deployed Olark Live Chat on its corporate website. The deployment uses Olark Live Chat as a Chatbots and Conversational AI entry point for real time customer engagement and website visitor interaction, providing a lightweight conversational layer for consumer inquiries and order support.
The implementation centers on the Olark Live Chat widget embedded in the site front end, configured with an agent console for live messaging, canned responses to streamline repetitive answers, and chat transcript capture for asynchronous follow up. Configuration work emphasized session routing and visitor monitoring to prioritize incoming chats and hand off conversations among a small customer service team consistent with the company size.
Operationally the rollout focused on customer service and e commerce support workflows, with agents accessing the Olark interface to manage conversations and preserve transcripts for case handling. Governance included establishing shift coverage, response procedures, and transcript retention practices to align conversational handling with existing service processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Georgia Swarm implemented Microsoft 365 as its primary Collaboration platform. The cloud-first Microsoft 365 tenant was provisioned to support core Collaboration functions across its 50 employees in the United States, providing centralized email, calendaring, real-time messaging, and meeting capabilities alongside document co-authoring and file synchronization. Microsoft 365 is surfaced in the company’s public web presence, indicating organization-wide adoption rather than an isolated pilot.
Configuration focused on Microsoft Teams, Exchange Online, SharePoint Online, and OneDrive for Business to enable persistent chat and channels, centralized document libraries with co-authoring, and personal file sync across departments such as marketing, operations, and sales. Operational governance used Azure Active Directory identity and role-based administration with policies for external sharing and content access to align Collaboration usage with corporate controls, and administrative configuration emphasized cloud-native management through the Microsoft 365 admin experience.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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