New York, 10018, NY,
United States
GETTRY MARCUS CPA, P.C. Technographics
GETTRY MARCUS CPA, P.C. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GETTRY MARCUS CPA, P.C. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 GETTRY MARCUS CPA, P.C. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GETTRY MARCUS CPA, P.C. has purchased the following applications: 8am CPACharge (formerly AffiniPay) for AP Automation in 2020, Keap CRM for CRM in 2019, Pathwire Mailgun for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GETTRY MARCUS CPA, P.C. is running and its propensity to invest more and deepen its relationship with 8am , Intuit , Keap (formerly Infusionsoft) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GETTRY MARCUS CPA, P.C. revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GETTRY MARCUS CPA, P.C. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GETTRY MARCUS CPA, P.C. Tech Stack and Enterprise Applications
GETTRY MARCUS CPA, P.C. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 8am | Legacy | 8am CPACharge (formerly AffiniPay) | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020, GETTRY MARCUS CPA, P.C. deployed 8am CPACharge (formerly AffiniPay) on its public website. The firm uses 8am CPACharge within an AP Automation context to accept client payments and manage invoice presentment for accounts payable related collections.
The deployment is a cloud hosted SaaS payment integration embedded into the website, configured to provide online invoicing, card and ACH payment capture, and automated payment receipt workflows typical of AP Automation solutions. Implementation focus was on finance and billing functionality, enabling a web checkout flow for client remittances and reducing manual payment handling in accounts payable operations.
Operational governance centered on the finance group and billing staff, with configuration controls for payment methods and reconciliation handoffs to internal accounting processes. GETTRY MARCUS CPA, P.C. uses 8am CPACharge (formerly AffiniPay), categorized as AP Automation, to support accounts payable and client billing functions.
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ERP Financial | ERP |
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2018 | 2018 |
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GETTRY MARCUS CPA, P.C. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, GETTRY MARCUS CPA, P.C. implemented Keap CRM on its public website to capture leads and manage client contacts, integrating web form capture directly into the Keap CRM contact database. The deployment centers on embedded website forms, automated follow-up sequences, and contact management functionality, leveraging Keap CRM capabilities for marketing automation and lead nurturing. Implementation scope focused on inbound lead capture from the corporate site and establishing a centralized contact repository to support client intake.
Configuration emphasized pipeline management, email automation, task and appointment tracking, and list segmentation to support marketing and client intake workflows. Operational ownership was assigned to marketing and client services teams, with a centralized administrator responsible for template and automation rule configuration. Integrations are explicitly limited to website form embedding and CRM-driven email delivery, aligning GETTRY MARCUS CPA, P.C. Keap CRM CRM usage with the firm’s customer relationship management and client engagement processes.
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Marketing Automation | CRM |
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2017 | 2017 |
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GETTRY MARCUS CPA, P.C. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, GETTRY MARCUS CPA, P.C. implemented Pathwire Mailgun for Transactional Email on its public website. The deployment focused on embedding transactionally triggered messages into website code to deliver client-facing notifications, form submission confirmations, and system alerts. Pathwire Mailgun was provisioned as the primary send platform, exposing both API and SMTP relay endpoints for application-level sending, and the implementation followed typical Transactional Email patterns for template management and programmatic sends.
Configuration work documented for the rollout included DNS authentication and sending domain setup, template versioning, and event instrumentation to capture bounces, complaints, and delivery statuses. Webhooks were configured to forward event data to the site backend for suppression handling and automated error workflows, and operational ownership mapped to internal IT and web teams responsible for maintaining sending domains and template libraries. The narrative reiterates that Pathwire Mailgun is the Transactional Email solution used on the GETTRY MARCUS CPA, P.C. website to manage programmatic client communications.
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GETTRY MARCUS CPA, P.C. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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GETTRY MARCUS CPA, P.C. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at GETTRY MARCUS CPA, P.C.
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Apps Being Evaluated by GETTRY MARCUS CPA, P.C. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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