GFG Comercio Digital LTDA
Av. Francisco Matarazzo 1350, Barra Funda,
Sao Paulo, 05001-100, SP,
Brazil
Sao Paulo, 05001-100, SP,
Brazil
55 11 3055 0380
Retail
GFG Comercio Digital LTDA Technographics
GFG Comercio Digital LTDA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GFG Comercio Digital LTDA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 GFG Comercio Digital LTDA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GFG Comercio Digital LTDA has purchased the following applications: Linx Core for Point Of Sale in 2015, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GFG Comercio Digital LTDA is running and its propensity to invest more and deepen its relationship with Linx , Salesforce , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GFG Comercio Digital LTDA revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GFG Comercio Digital LTDA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GFG Comercio Digital LTDA Tech Stack and Enterprise Applications
GFG Comercio Digital LTDA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, GFG Comercio Digital LTDA implemented Linx Core to support retail checkout and point of sale operations. The deployment is listed on Linx customer references and positions Linx Core Point Of Sale as the frontline transaction system for the company in Brazil.
The implementation concentrated on core Point Of Sale capabilities including real time transaction processing, barcode scanning and product lookup, pricing and promotion execution, fiscal receipt generation, and offline transaction buffering to preserve sales continuity. Linx Core was configured for terminal management, cashier authentication, and store-level parameter controls consistent with standard retail POS workflows.
Operational scope emphasized store sales and store operations teams in Brazil, tying point of sale flows to merchandising and inventory visibility for operational teams. The Linx Core Point Of Sale deployment addressed cashier workflows, pricing enforcement, and fiscal compliance processes typical to Brazilian retail operations.
Governance centered on centralized configuration control and standardized cashier procedures to ensure consistent checkout experiences and adherence to local fiscal requirements. The published listing on Linx confirms GFG Comercio Digital LTDA as a named customer of Linx Core Point Of Sale.
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GFG Comercio Digital LTDA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, GFG Comercio Digital LTDA deployed Salesforce Chat, formerly Salesforce Live Agent, as its Chatbots and Conversational AI solution on the Dafiti e-commerce site https://www.dafiti.com.br to support customer service for online shoppers. The implementation places Salesforce Chat at the front end of the web storefront and ties conversational interactions directly to the companys customer support workflows.
The deployment uses a web-embedded chat widget and leverages standard Salesforce Chat capabilities common to the Chatbots and Conversational AI category, including real-time messaging, proactive chat invites, session monitoring, agent transfer, and transcript capture. Configuration work emphasized chat routing rules, agent console setup, and scripted response templates to standardize first contact handling.
Operationally the implementation covers the e-commerce customer service function across the Brazil site, routing sessions to centralized service agents and moderating peak traffic through session queuing and skill-based routing logic. The solution is instrumented on the public storefront and configured to persist chat transcripts for case handoff and post-interaction review.
Governance was structured around customer service operations with defined routing and escalation workflows, agent role configuration, and ongoing script updates to reflect merchandising and promotional changes. The narrative focuses on architecture and operational integration of Salesforce Chat as the primary conversational interface for Dafiti customer support, without reference to prior system names.
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GFG Comercio Digital LTDA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, GFG Comercio Digital LTDA implemented Zoom as its Audio Video and Web Conferencing solution. The Zoom application is embedded on the company website dafiti.com.br and is being used to surface real-time video sessions and meeting access directly through the web interface for both external and internal use.
The deployment focuses on standard Audio Video and Web Conferencing functional modules, including video meetings, webinar capability, persistent chat, screen sharing, and cloud recording, configured to support sales, merchandising, and corporate communications workflows. The implementation follows a web-embedded client approach with centralized account provisioning and meeting governance handled by corporate IT, enabling standardized authentication, scheduling controls, and content sharing across Brazilian operations without disclosed third-party integration details.
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2018 | 2018 |
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GFG Comercio Digital LTDA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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GFG Comercio Digital LTDA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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GFG Comercio Digital LTDA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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GFG Comercio Digital LTDA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2015 | 2015 |
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GFG Comercio Digital LTDA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at GFG Comercio Digital LTDA
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GFG Comercio Digital LTDA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GFG Comercio Digital LTDA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GFG Comercio Digital LTDA digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD GFG Comercio Digital LTDA Technographics
GFG Comercio Digital LTDA is a Retail organization based in Brazil,
with around 3000 employees and annual revenues of $300.0 million.
GFG Comercio Digital LTDA operates a diverse technology stack with applications such as
Linx Core, Salesforce Chat (formerly Salesforce Live Agent) and Zoom,
covering areas like Point Of Sale, Chatbots and Conversational AI and Audio Video and Web Conferencing.
GFG Comercio Digital LTDA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Salesforce and Zoom Video Communications.
GFG Comercio Digital LTDA recently adopted applications including
Teads Platform in 2023, Findify Personalization in 2021 and Adjust in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GFG Comercio Digital LTDA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GFG Comercio Digital LTDA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GFG Comercio Digital LTDA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.