Giraffas Brazil
Av. Paulista 1230,
Sao Paulo, 3310-100, SP,
Brazil
Sao Paulo, 3310-100, SP,
Brazil
55 11 3595-1290
Retail
Giraffas Brazil Technographics
Giraffas Brazil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Giraffas Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10300 Giraffas Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Giraffas Brazil has purchased the following applications: Teknisa HCM for Core HR in 2022, Linx Core for Point Of Sale in 2015, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Giraffas Brazil is running and its propensity to invest more and deepen its relationship with Teknisa , Linx , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Giraffas Brazil revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Giraffas Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Giraffas Brazil Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teknisa | Legacy | Teknisa HCM | Core HR | HCM | n/a | 2022 | 2023 |
In 2022, Giraffas Brazil deployed Teknisa HCM as part of a coordinated implementation alongside Teknisa ERP and Retail applications. The deployment used Teknisa HCM Core HR to centralize payroll, attendance and benefits administration across the Rede Giraffas franchise network, aligning HR and payroll functions under a single vendor suite.
The implementation focused on payroll and personnel management modules, with attendance capture and benefits administration instrumented as core capabilities. Teknisa HCM was configured to support standard payroll processing workflows and personnel record management, consolidating time and attendance inputs for payroll runs and benefits eligibility checks.
Teknisa HCM operated in an integrated topology with the ERP and Retail applications in the Teknisa suite, enabling transactional and master data flow between point of sale, franchise operations and payroll. Operational coverage targeted HR, payroll and finance functions and extended to franchise management teams across the Brazilian franchise network, centralizing data and operational ownership for payroll and attendance.
Governance centered on centralization of payroll processes and standardized operational procedures for franchisees, with a rollout executed alongside ERP and Retail to maintain consistency across systems. Outcomes reported by the vendor and customer included faster, more reliable payroll processing and improved franchisee satisfaction following the Teknisa HCM deployment.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Giraffas Brazil implemented Linx Core as its Point Of Sale, establishing a standardized store-level commerce platform for its retail operations. The deployment targeted point of sale workflows across Giraffas stores in Brazil, consolidating transaction capture, pricing, and receipts under a single application.
Linx Core was configured to support core Point Of Sale capabilities including real-time transaction processing, POS terminal management, menu and price catalogs, promotions and discounts, offline transaction buffering, and store-level reporting. The implementation emphasized cashier and manager workflows, transaction lifecycle handling, and centralized configuration of pricing and promotion rules.
The solution leveraged standard Point Of Sale interface patterns to handle payment authorization flows, fiscal receipt and tax reporting requirements common in Brazilian retail, and data consolidation for enterprise reporting. Linx Core served as the primary operational touchpoint for store staff, capturing sales, inventory adjustments, and shift reconciliation data for downstream consolidation.
Operational governance focused on role-based access controls, centralized configuration of pricing and promotions, and standardized cash management and shift close processes to align store procedures with the Linx Core configuration. Training and operational rollout were organized around store operations and manager enablement to embed the Linx Core Point Of Sale into daily retail execution.
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Restaurant Management | ERP Services and Operations |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017 Giraffas Brazil deployed Hotjar on its public website to capture on-site user behavior. The deployment positions Hotjar as a Customer Experience application instrumented at the front end, using a client-side JavaScript snippet to collect heatmaps, session recordings, and on-page feedback widgets. Hotjar is used to provide qualitative behavioral analytics alongside quantitative web metrics, supporting the companys digital commerce and marketing functions.
Operational ownership is concentrated in digital marketing and UX, where Hotjar supports workflows for session analysis, UI optimization, and customer feedback collection. The implementation scope is the public website rather than internal systems, and the configuration emphasizes Hotjar modules common to the Customer Experience category, including heatmaps, session replay, and feedback polls. Governance and rollout center on role-based access, data privacy settings, and targeted instrumentation across key e-commerce pages to enable iterative UX and marketing testing.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Giraffas Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Giraffas Brazil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Giraffas Brazil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Giraffas Brazil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Giraffas Brazil Technographics
Giraffas Brazil is a Retail organization based in Brazil,
with around 10300 employees and annual revenues of $450.0 million.
Giraffas Brazil operates a diverse technology stack with applications such as
Teknisa HCM, Linx Core and Hotjar,
covering areas like Core HR, Point Of Sale and Customer Experience.
Giraffas Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teknisa, Linx and Contentsquare.
Giraffas Brazil recently adopted applications including
Teknisa HCM in 2022, Milvus ITSM in 2022 and Teknisa Varejo in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Giraffas Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Giraffas Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Giraffas Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.