Lisboa, 1600-209,
Portugal
Global Noticias Technographics
Global Noticias Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Noticias and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Global Noticias employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Noticias has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2022, Chartbeat for Analytics and BI in 2014, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Noticias is running and its propensity to invest more and deepen its relationship with GumGum , Chartbeat , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Noticias revenues, which have grown to $39.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Noticias intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Global Noticias Tech Stack and Enterprise Applications
Global Noticias AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Global Noticias deployed GumGum on its website. GumGum is in use as an Artificial Intelligence Marketing solution to deliver contextual advertising and content-aware targeting across the publisher's digital inventory.
The implementation was executed at the site level, embedding GumGum to perform semantic content analysis and visual intelligence on page assets for contextual decisioning. Implemented functional capabilities align with common Artificial Intelligence Marketing workflows, including page-level semantic targeting, image-based content recognition for ad eligibility, and configuration of contextual inventory segments.
Operational scope centers on digital advertising and marketing operations, with ad operations and editorial teams coordinating contextual targeting rules and content-level placement policies. Integration work focused on adding the GumGum site integration into page templates and configuring inventory segments and targeting rules through the vendor platform.
Governance established centralized contextual targeting policies and workflow adjustments to align ad operations and editorial review for brand safety and contextual suitability. The implementation positions GumGum as an on-site Artificial Intelligence Marketing layer that performs contextual analysis and orchestrates ad placement decisions for Global Noticias.
|
Global Noticias Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chartbeat | Legacy | Chartbeat | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
Global Noticias implemented Chartbeat in 2014. Chartbeat, categorized as Analytics and BI, is deployed on the Global Noticias website to deliver real time audience measurement and content performance visibility.
The implementation emphasizes page level instrumentation and centralized dashboards, using Chartbeat capabilities for live readership metrics, referral source tracking, and content engagement signals to support editorial prioritization. Functional workflows center on real time analytics, alerting, and dashboard visualization typical of Analytics and BI platforms.
Operational coverage is focused on newsroom and digital product teams who use Chartbeat dashboards to inform publishing cadence and onsite engagement tactics. No external integrations are specified in the source, and governance is executed through content operations and editorial workflow adjustments tied to live analytics signals.
|
Global Noticias Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Global Noticias deployed Microsoft 365 to address Collaboration needs across its Portugal operations. The deployment is publicly visible on their website where Microsoft 365 usage is referenced, indicating organization level adoption of the Microsoft 365 application for core collaborative workflows.
The Microsoft 365 implementation centers on standard Collaboration capabilities, with configuration focused on hosted email and calendaring, productivity applications, document management and intranet services, file sync and sharing, and real time communication and meetings. Microsoft 365 was provisioned to deliver Exchange Online style messaging, Office productivity integration, SharePoint based document libraries, OneDrive file synchronization and Teams style collaboration, aligning with typical Collaboration functional workflows such as content creation, version control, and editorial review cycles.
Operational coverage spans enterprise functions that drive media production and business operations, including editorial content teams, marketing and commercial groups, and corporate support functions, supporting approximately 520 employees in Portugal. Governance emphasis is on centralized account and access controls, shared mailbox and site permissions, and standard collaboration lifecycle practices for document checkin and versioning, enabling consistent content workflows and internal communications under the Microsoft 365 application within the Collaboration category.
|
Global Noticias CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
|
Global Noticias IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Global Noticias
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Global Noticias Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-19 | Global Noticias | Evaluated | Quintype Technologies | Quintype | Content Management | Content Management |