Taguig, 1634,
Philippines
Globe Telecom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Globe Telecom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6662 Globe Telecom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Globe Telecom has purchased the following applications: Leena HR Service Delivery for HR Service Delivery in 2023, IBM BPM Express for Business Process Management in 2009, Amdocs AI & Data Platform for ML and Data Science Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Globe Telecom is running and its propensity to invest more and deepen its relationship with Leena AI , Oracle , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Globe Telecom revenues, which have grown to $3.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Globe Telecom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Leena AI | Legacy | Leena HR Service Delivery | HR Service Delivery | HCM | n/a | 2023 | 2023 |
In 2023, Globe Telecom launched EVA, an AI colleague built with Leena HR Service Delivery, to automate employee HR and IT queries within its Philippines operations and centralize case intake for support teams. The deployment is categorized under HR Service Delivery and targets HR and IT service desks, with inferred module usage including HR case management, knowledge automation to power automated responses, and IT helpdesk integration for ticket routing and escalation.
Leena HR Service Delivery was configured to surface an automated knowledge layer, orchestrate case lifecycle handling, and support self-service resolution ahead of human intervention, aligning operational workflows with SLA adherence objectives. Integrations and operational coverage concentrate on HR and IT support channels across Globe Telecom, enabling EVA to drive high auto-resolution rates and improve SLA adherence for employee support, while governance and workflow adjustments focused on case routing rules and knowledge governance to maintain answer accuracy for the AI colleague.
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Onboarding | HCM |
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2022 | 2022 |
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Talent Management | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM BPM Express | Business Process Management | ERP Services and Operations | n/a | 2009 | 2010 |
In 2009 Globe Telecom implemented IBM BPM Express for Business Process Management to automate promotional offer creation and execution across its Philippines operations. The deployment centered on a service creation and delivery platform that combined WebSphere and SOA oriented BPM capabilities to accelerate offer design and activation.
IBM BPM Express was configured to model and automate the end to end promotional lifecycle, including offer orchestration, approval workflows, and execution automation. The implementation emphasized rapid configuration of promotion templates and process-driven decision points to reduce manual handoffs and enforce governance of promotional rules.
The platform integrated with an IBM and Nokia Siemens SOA based service creation and delivery environment and leveraged WebSphere SOA components for runtime orchestration. Operational coverage included marketing, product management, and service operations teams in the Philippines, using the Business Process Management solution to centralize promotional processes and coordinate execution across network and billing interfaces.
Governance was codified into automated workflows and approval gates to standardize promotion rollout and reduce cycle time. The case documents an expected one year payback, a 600% increase in promotion effectiveness, and a greater than 95% reduction in time and cost to develop new promotions as explicit outcomes of the initiative.
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Enterprise Asset Management | ERP Services and Operations |
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2019 | 2019 |
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Loan Management | ERP Services and Operations |
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2021 | 2021 |
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OSS/BSS | ERP Services and Operations |
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2017 | 2017 |
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OSS/BSS | ERP Services and Operations |
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2022 | 2023 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amdocs | Legacy | Amdocs AI & Data Platform | ML and Data Science Platforms | AI Development | n/a | 2024 | 2025 |
In 2024, Globe Telecom implemented Amdocs AI & Data Platform hosted on Google Cloud as a centralized information data hub across its Philippines operations. The Amdocs AI & Data Platform targets data management and customer experience CRM/analytics to create a single source of truth using an industry-standard enterprise data model, Apps Category "".
The implementation emphasizes data management capabilities and CRM analytics, deploying modules for real-time business data ingestion, unified customer profile construction, and analytics-driven personalization workflows. Configuration work centered on standardizing the enterprise data model, cataloging and harmonizing customer and operational datasets, and enabling near real-time access to business data for digital customer experiences.
Deployment architecture uses Google Cloud as the hosting and processing layer for the Amdocs AI & Data Platform, positioning the platform as a central consolidation point for operational and customer engagement feeds across Globe Telecom Philippines. The platform is intended to feed downstream analytics and customer experience processes while providing a single authoritative dataset for CRM and analytics consumers.
Governance activities included establishing data governance and stewardship tied to the enterprise data model, and restructuring workflows to support a single source of truth for customer and operational data. The project explicitly aims to reduce complexity and lower operational costs through centralized data management and standardized CRM analytics processes.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2016 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Information Management | eCommerce |
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2020 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2010 | 2010 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Replication | PaaS |
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2017 | 2017 |
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Master Data Management | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2024 | 2024 |
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Network Management and Monitoring | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Access Security Brokers (CASB) | CyberSecurity |
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2015 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2024 | 2024 |
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Threat Modeling | CyberSecurity |
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2025 | 2025 |
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