Glow Recipe
37 West 20th St Suite 1001,
New York, 10011, NY,
United States
New York, 10011, NY,
United States
1 646-870-0437
Retail
Glow Recipe Technographics
Glow Recipe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Glow Recipe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Glow Recipe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Glow Recipe has purchased the following applications: Amazon Pay for Payment Processing in 2017, Tawk.to for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Glow Recipe is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Glow Recipe revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Glow Recipe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Glow Recipe Tech Stack and Enterprise Applications
Glow Recipe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Glow Recipe implemented Amazon Pay for Payment Processing on its consumer-facing e-commerce site. The Amazon Pay integration was embedded directly into the storefront checkout flow, leveraging hosted widgets and server side APIs to capture payment authorizations and tokenize buyer payment instruments. The deployment used Amazon Web Services (AWS) as the vendor platform and was provisioned within Glow Recipe's web storefront architecture.
Functional capabilities implemented include checkout authorization, payment tokenization, buyer authentication, capture and refund event handling, and reconciliation touchpoints with finance and customer service workflows. Operational coverage focused on online retail transactions and supported e-commerce, finance, and customer support teams across Glow Recipe's United States operations. Governance controls emphasized payment reconciliation processes, dispute handling workflows and reducing internal PCI scope through tokenization and hosted checkout components.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Glow Recipe AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Glow Recipe deployed Tawk.to on its commercial website to introduce real-time visitor messaging and agent chat capabilities. Tawk.to is a Chatbots and Conversational AI application used to deliver a hosted web chat widget that captures visitor conversations and supports real-time agent responses and automated greetings.
The implementation focused on front-end widget configuration, including proactive chat triggers, canned responses, visitor context fields, and session transcript capture. The Tawk.to agent console was provisioned for internal staff to manage live conversations, apply tags, and route inquiries among support handlers, reflecting core Chatbots and Conversational AI functional workflows.
Operational scope centered on the e-commerce storefront and customer service function, with configuration of availability windows, escalation paths, and content governance for canned messaging. Rollout involved embedding the Tawk.to snippet across site pages and onboarding the small internal support team to the Tawk.to console and standardized chat handling procedures.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Glow Recipe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Glow Recipe deployed Google Workspace (Formerly Google G-Suite) to support Collaboration across internal email, document authoring, and calendar workflows for its 50-employee retail organization. Glow Recipe Google Workspace (Formerly Google G-Suite) Collaboration is used to centralize core business functions such as internal communication, collaborative content creation, and scheduling across teams.
The implementation leverages Google Workspace core modules including Gmail, Google Drive with shared drives, Google Docs, Sheets, Slides, Google Calendar, and Google Meet, administered through the Google Admin console. Configuration aligns with Collaboration category best practices, with domain-level user provisioning, group-based access controls, and basic device management to support mobile and in-store staff collaboration.
Operational coverage spans marketing, operations, and customer support teams, using Google Workspace (Formerly Google G-Suite) for collaborative content workflows and internal knowledge sharing. The company website indicates use of Google Workspace as the Collaboration platform, and governance is executed via centralized administration, role-based group management, and standard mailbox and Drive control policies.
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Event Management | Collaboration |
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2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Glow Recipe eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Glow Recipe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Glow Recipe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Glow Recipe
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Ecommerce & Digital Experience | Director | IT | |
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Director of Operations | Director | Finance | |
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Co-CEO, Co-Founder | CXO | Finance | |
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Apps Being Evaluated by Glow Recipe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Glow Recipe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Glow Recipe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Glow Recipe Technographics
Glow Recipe is a Retail organization based in United States,
with around 50 employees and annual revenues of $30.0 million.
Glow Recipe operates a diverse technology stack with applications such as
Amazon Pay, Tawk.to and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Glow Recipe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Tawk.to and Google.
Glow Recipe recently adopted applications including
Google Pay in 2021, Block Afterpay in 2021 and Chatra in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Glow Recipe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Glow Recipe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Glow Recipe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.