GN Group Technographics
GN Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GN Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7162 GN Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GN Group has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2013, Litmos LMS for Learning and Development in 2017, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GN Group is running and its propensity to invest more and deepen its relationship with Microsoft , Litmos , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GN Group revenues, which have grown to $2.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GN Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GN Group Tech Stack and Enterprise Applications
GN Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, GN Group implemented Microsoft Dynamics AX to address its ERP Financial requirements across its enterprise application portfolio. The implementation was managed by a Global IT management team member who led a global application development team of 30 dedicated employees and two team managers responsible for GN ReSound’s strategic enterprise applications, including Navision, Dynamics AX, SAP BW, MS BI, SharePoint and the Agile PLM system.
Microsoft Dynamics AX was configured to deliver core ERP Financial functionality, with deployments focused on general ledger, accounts payable, accounts receivable, fixed assets, intercompany accounting, budget control, and financial reporting workflows. The configuration effort emphasized standardized financial processes and period close orchestration consistent with ERP Financial best practices, while retaining operational stability across business units.
The Dynamics AX implementation included integrations with SAP BW and MS BI for consolidated financial reporting and analytics, SharePoint for document management and collaboration, Navision for data exchange across legacy Navision-managed units, and Agile PLM to align product master data with financial records. Operational coverage targeted finance and accounting functions and extended into procurement and product data workflows through the PLM linkage.
Governance and application lifecycle oversight remained centralized within Global IT, with the 30-person application development team and two team managers responsible for ongoing enhancements, configuration management, and stable operations of Microsoft Dynamics AX. Change control, release cadence, and cross-application coordination with SAP BW, MS BI, SharePoint, Navision and Agile PLM were core components of the ongoing governance model.
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ERP Financial | ERP |
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2022 | 2024 |
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GN Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Litmos | Legacy | Litmos LMS | Learning and Development | HCM | n/a | 2017 | 2017 |
In 2017, GN Group implemented Litmos LMS as a core element of its Learning and Development strategy within GN Audio A/S, the company behind the Jabra brand. The implementation was delivered as the Litmos Mobile Learning Platform and was acquired as part of CallidusCloud's Lead to Money suite alongside CallidusCloud Configure Price Quote, Contract Lifecycle Management, and Enablement solutions.
Litmos LMS was configured to support mobile-first course delivery, centralized course management, role-based learning paths, and enablement content distribution to sales and customer-facing teams. The deployment emphasized learner enrollment workflows, compliance tracking, and basic LMS administration and reporting capabilities consistent with Learning and Development platforms.
The Litmos Mobile Learning Platform was provisioned in concert with CallidusCloud CPQ, CLM, and Enablement modules, aligning training delivery with sales enablement processes and sales performance workflows within the Lead to Money suite. This co-delivery positioned the LMS to be operationally adjacent to quoting, contract, and enablement systems, supporting synchronized content distribution for selling motions.
Operational governance focused on centralized content ownership and administrative roles to manage course lifecycle and user access across sales and enablement functions. Configuration and rollout prioritized mobile access and enablement readiness, with administrative controls for enrollment, certification tracking, and reporting to support ongoing learning operations.
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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GN Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2010 | 2010 |
In 2010, GN Group implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) as a core Analytics and BI capability within its Global IT portfolio. The deployment was led from GN ReSound by a member of the Global IT management team and a global application development team of 30 employees and two team managers, responsible for both enhancement and operational stability of strategic enterprise applications.
Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) was configured to deliver reporting, semantic modeling, and ETL processing across enterprise data sources. Functional modules implemented included SQL Server Reporting Services for operational and executive reports, SQL Server Analysis Services for semantic models and OLAP cubes, and SQL Server Integration Services for data extraction, transformation and load workflows supporting consolidated reporting.
The implementation integrated with named enterprise systems under the same application ownership, including SAP BW, Dynamics AX and Navision, and also fed content into SharePoint and the company PLM system Agile for distribution and collaboration. Integration design centered on SSIS driven pipelines into a SQL Server reporting store, SSAS semantic layers for self service and managed analytics, and SSRS deliverables consumed by business users across finance, operations and product teams.
Governance and operational ownership were centralized within Global IT and the GN ReSound application team, emphasizing application lifecycle management, change control and release coordination between development and operations. The program narrative reflects a structured enterprise reporting stack, where Microsoft BI served as the standardized Analytics and BI platform managed by a dedicated inhouse development and support organization.
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GN Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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GN Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2012 | 2012 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2012 | 2012 |
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Web Content Management | Content Management |
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2016 | 2016 |
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GN Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2012 | 2012 |
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GN Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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GN Group SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2017 | 2017 |
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GN Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GN Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Sourcing Project Manager | Manager | Operations | |
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Senior Finance Director | Director | Finance | |
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Director, IT Services, GN Global IT | Director | IT | |
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CFO | CXO | Finance | |
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Director, Group Financial Controlling | Director | Finance | |
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Director, Corporate Finance | Director | Finance | |
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Senior Director - IT Infrastructure, Global IT | Director | IT | |
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Head of Financial Systems | Director | IT | |
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Senior Director, Head of Global Operations Finance | Director | Finance | |
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Director Corporate Purchase | Director | Procurement | |
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CIO | CXO | Finance | |
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Senior Talent Attraction Partner | Director | HR | |
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SVP, Head of Group HR | VP | HR | |
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HR Business Partner | Manager | HR | |
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Director | Global HR Business Partner | Director | HR | |
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Vice President, Head of Group Finance | VP | Finance | |
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Director Finance solutions | Director | IT | |
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Group Finance Process Excellence, Senior Finance Manager | Manager | Finance | |
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Chief Information Officer | CXO | IT | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by GN Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GN Group IT executives and key decision makers. This section highlights GN Group's latest recorded technology evaluations, including Mitel MiContact Center Enterprise for Call Center on 2025-11-20 and Coupa Procurement for Procurement on 2025-07-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GN Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-20 | GN Group | Evaluated | Mitel | Mitel MiContact Center Enterprise | Call Center | CRM |
| 2025-07-24 | GN Group | Evaluated | Coupa Software | Coupa Procurement | Procurement | Procurement |
FAQ - APPS RUN THE WORLD GN Group Technographics
GN Group is a Manufacturing organization based in Denmark,
with around 7162 employees and annual revenues of $2.63 billion.
GN Group operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Litmos LMS and Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting),
covering areas like ERP Financial, Learning and Development and Analytics and BI.
GN Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Litmos.
GN Group recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2022, DocuSign eSignature in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GN Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GN Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GN Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.