Go Auto
10220 184 St NW Floor 2,
Edmonton, T5S 0B9, AB,
Canada
Edmonton, T5S 0B9, AB,
Canada
1 780-777-7777
Automotive
Go Auto Technographics
Go Auto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Go Auto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 660 Go Auto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Go Auto has purchased the following applications: Yooz AP Automation for AP Automation in 2018, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2021, CDK IntelliDealer Financial Management for Automotive ERP in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Go Auto is running and its propensity to invest more and deepen its relationship with Yooz Inc. , iCIMS , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Go Auto revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Go Auto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Go Auto Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yooz Inc. | Legacy | Yooz AP Automation | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Go Auto implemented Yooz AP Automation to centralize AP Automation across its multi-store Canadian dealership group. The implementation focused on automated invoice processing, workflow routing, and approval orchestration to standardize accounts payable workstreams.
The deployment was staged five stores at a time, enabling iterative learning and troubleshooting during rollout and ultimately covering 40 stores with capacity to add more sites. Training and onboarding were designed to be accessible to both junior and veteran staff because the platform user interface is intuitive and clear. Technical support and onboarding were reported as straightforward, reducing skill-dependent variation in operational readiness.
Yooz AP Automation was configured to ingest invoices and orchestrate approvals while integrating seamlessly with the existing CDK DMS, preserving transactional continuity between dealership operations and finance. This integration supported automated routing of invoice data from dealership systems into AP workflows, reducing manual touchpoints for accounts payable. Operational ownership centered on the finance function, with AP staff managing day-to-day processing and finance leadership overseeing exceptions and policy enforcement.
Executive sponsorship was a key governance signal, the group controller presented recommendations directly to the CFO which enabled rapid strategic decisions and prioritized rollout resources. Change management anticipated resistance but AP staff sentiment shifted from reluctance to strong endorsement, summarized internally as moving from "Why do we have to convert to Yooz?" to "We LOVE Yooz!" The staged rollout, clear governance escalation and accessible vendor support together enabled scaling of the AP Automation capability across the dealer network.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Go Auto implemented iCIMS Recruit Applicant Tracking System. The iCIMS Recruit Applicant Tracking System is embedded on Go Auto's public career site to capture applications and manage candidate flows directly from their website, providing a centralized Applicant Tracking System for HR and Talent Acquisition.
The implementation leveraged core Applicant Tracking System capabilities, including job posting management, candidate sourcing, resume parsing, configurable application workflows, and candidate status tracking. Configuration centered on career site intake forms and automated routing of applicants into Talent Acquisition queues, with application and interview workflows tailored for recruiters and hiring managers.
Operational coverage focused on Go Auto's HR and Talent Acquisition teams in Canada, enabling hiring managers to access candidate records and application histories within iCIMS Recruit Applicant Tracking System. The deployment maintains the career site integration as the primary entry point for external candidates, linking web applications to the ATS for end to end applicant lifecycle management.
Governance and process changes emphasized standardized requisition handling, documented applicant status transitions, and permissions controls for recruiters and hiring managers to enforce consistent hiring workflows. The configuration and governance focused on operationalizing the Applicant Tracking System to support recruiting processes across Go Auto.
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Core HR | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2010 | 2010 |
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Workforce Management | HCM |
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2010 | 2010 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK IntelliDealer Financial Management | Automotive ERP | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Go Auto implemented CDK IntelliDealer Financial Management as its core Automotive ERP for the Edmonton, Alberta dealership group. The deployment targeted the company accounting and finance function, supporting a mid-size dealer footprint processing approximately 17,000 invoices per month and aligning financial operations for a 660-employee business with reported revenue of 250000000.
The implementation configured CDK IntelliDealer Financial Management to support standard financial modules common to Automotive ERP deployments, including general ledger, accounts payable, accounts receivable, billing and invoicing, cash management and financial reporting. Invoice processing automation and approval routing were emphasized to handle the high monthly invoice volume, and configuration workstreams focused on chart of accounts alignment, invoice matching rules and periodic close procedures.
Operational coverage centered on dealership finance and accounting teams in Edmonton, with integration interfaces implemented to synchronize transactional invoicing and billing data with dealership operational workflows. Governance changes included centralized invoice processing controls, standardized approval workflows and defined month-end reconciliation responsibilities to institutionalize consistent financial processes under CDK IntelliDealer Financial Management.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Document Management | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2015 | 2015 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Go Auto
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Go Auto Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Go Auto IT executives and key decision makers. This section highlights Go Auto's latest recorded technology evaluations, including Microsoft Azure Front Door for Content Delivery Network on 2025-10-29, Euclid ClearVantage for Association Management on 2025-05-21, and Kore.ai for Chatbots and Conversational AI on 2024-08-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Go Auto digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Go Auto Technographics
Go Auto is a Automotive organization based in Canada,
with around 660 employees and annual revenues of $250.0 million.
Go Auto operates a diverse technology stack with applications such as
Yooz AP Automation, iCIMS Recruit Applicant Tracking System and CDK IntelliDealer Financial Management,
covering areas like AP Automation, Applicant Tracking System and Automotive ERP.
Go Auto has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Yooz Inc., iCIMS and CDK Global.
Go Auto recently adopted applications including
Slite Knowledge Suite in 2024, UKG Pro Payroll (ex Ultipro Payroll) in 2022 and iCIMS Recruit Applicant Tracking System in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Go Auto’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Go Auto’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Go Auto technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.