GoDaddy
100 S. Mill Ave, Suite 1600,
Tempe, 85281, AZ,
United States
Tempe, 85281, AZ,
United States
1 480-505-8800
Communications
GoDaddy Technographics
GoDaddy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GoDaddy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5518 GoDaddy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GoDaddy has purchased the following applications: Workday Financial Management for ERP Financial in 2020, Workday Absence Management for Absence and Leave Management in 2020, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GoDaddy is running and its propensity to invest more and deepen its relationship with Workday , SAP , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GoDaddy revenues, which have grown to $4.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GoDaddy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GoDaddy Tech Stack and Enterprise Applications
GoDaddy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Financial Management | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, GoDaddy implemented Workday Financial Management as its ERP Financial system to centralize corporate finance processes. Workday Financial Management serves as the primary finance platform for accounting, reporting, procurement, and expense management across the company.
The implementation encompassed core financial modules including general ledger, accounts payable, accounts receivable, procurement, expense management, and financial reporting, configured to support multi entity accounting and period close workflows. Configurations included chart of accounts rationalization, role based security for segregation of duties, and configurable business process automation for invoice processing, approval routing, and financial period close orchestration.
GoDaddy developed and maintains integrations between Workday Financial Management and worldwide payroll, benefits, and financial vendors and suppliers. Internal and external interfaces move Benefit, HR, Recruiting, Absence, Payroll, and Financial data between Workday and third party systems, enabling payroll to ledger flows and supplier invoicing. Integration patterns were implemented by the internal platform engineering team using API driven exchanges and scheduled interfaces to support end to end data flow.
Operational ownership is held by GoDaddy platform engineering and finance application teams who develop and maintain internal interfaces and supplier connections. Governance includes role based access, change control for finance business processes, and coordinated release windows to align payroll, HR, and financial data flows. The unified Workday Financial Management platform supports Finance and Accounting business functions while integrating HR adjacent systems for a consistent enterprise financial record.
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Expense Management | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2021 | 2021 |
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GoDaddy HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2020 | 2021 |
In 2020 GoDaddy selected and deployed Workday Absence Management as its new Absence and Leave Management application, replacing a legacy absence system. The implementation was executed as part of GoDaddy’s broader Workday systems footprint beginning October 2020, with dedicated full‑time administration and configuration support. Work completed included configuration of Workday Absence alongside Time Tracking and Payroll modules, linking absence, timekeeping, and payroll configurations inside the Workday environment. Ongoing personnel responsibility for systems administration and configuration signals an operational focus on sustaining integrated HR time and pay processes for GoDaddy’s employee population.
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Applicant Tracking System | HCM |
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2018 | 2018 |
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BackGround Screening | HCM |
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2021 | 2021 |
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Benefits Administration | HCM |
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2020 | 2021 |
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Compensation Management | HCM |
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2020 | 2021 |
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Core HR | HCM |
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2016 | 2016 |
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Employee Engagement | HCM |
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2024 | 2024 |
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Employee Experience | HCM |
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2019 | 2019 |
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HR Service Delivery | HCM |
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2020 | 2021 |
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Onboarding | HCM |
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2022 | 2023 |
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Payroll | HCM |
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2020 | 2021 |
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Time and Attendance | HCM |
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2020 | 2021 |
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Workforce Management | HCM |
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2017 | 2018 |
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GoDaddy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, GoDaddy implemented LivePerson Conversational Cloud on its public website to deliver conversational engagement for customer support and sales in the Communications industry. The deployment of LivePerson Conversational Cloud is focused on web channel messaging and session continuity, positioning Chatbots and Conversational AI capabilities at the front line of GoDaddy's digital customer touchpoints.
The implementation leverages typical Chatbots and Conversational AI modules such as intent detection and natural language processing, bot orchestration with predefined escalation rules, persistent conversation context, real time conversation analytics, and human agent handoff workflows. LivePerson Conversational Cloud is embedded into GoDaddy's website front end and operated alongside existing contact flows, with governance centered on conversational design standards, escalation and routing policies, and operational ownership by customer support and site operations teams.
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GoDaddy Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2010 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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GoDaddy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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GoDaddy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Intelligent Document Processing | Content Management |
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2018 | 2018 |
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GoDaddy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Experience | CRM |
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2017 | 2018 |
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Call Tracking and Recording | CRM |
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2017 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Lead Generation | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation, Sales Engagement | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2022 |
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Tag Management | CRM |
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2013 | 2013 |
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GoDaddy EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2021 |
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GoDaddy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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GoDaddy TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2013 | 2013 |
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GoDaddy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2022 | 2022 |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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GoDaddy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2014 | 2014 |
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Network Management and Monitoring, Network Data Intelligence | IaaS |
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2020 | 2020 |
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GoDaddy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GoDaddy
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GoDaddy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GoDaddy IT executives and key decision makers. This section highlights GoDaddy's latest recorded technology evaluations, including Propel QMS for Quality Management on 2025-11-04, Google Cloud Vertex AI for Generative AI Platforms on 2025-11-03, and GoDaddy for Application Hosting and Computing Services on 2025-01-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GoDaddy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GoDaddy Technographics
GoDaddy is a Communications organization based in United States,
with around 5518 employees and annual revenues of $4.57 billion.
GoDaddy operates a diverse technology stack with applications such as
Workday Financial Management, Workday Absence Management and LivePerson Conversational Cloud,
covering areas like ERP Financial, Absence and Leave Management and Chatbots and Conversational AI.
GoDaddy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday and LivePerson.
GoDaddy recently adopted applications including
Springworks Trivia in 2024, ServiceNow Enterprise Onboarding and Transitions in 2022 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GoDaddy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GoDaddy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GoDaddy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.