Golden ABC
GABC 1155, 1155 North EDSA, Balintawak,
Quezon City, 1106,
Philippines
Quezon City, 1106,
Philippines
63 2 84222 800
Retail
Golden ABC Technographics
Golden ABC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Golden ABC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Golden ABC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Golden ABC has purchased the following applications: Workplace by Facebook for Collaboration in 2018, FullStory for Customer Experience in 2022, DirectNic Hosting for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Golden ABC is running and its propensity to invest more and deepen its relationship with Facebook , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Golden ABC revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Golden ABC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Golden ABC Tech Stack and Enterprise Applications
Golden ABC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Golden ABC deployed Workplace by Facebook as its Collaboration platform, provisioning a cloud hosted Workplace by Facebook environment to centralize internal communications. The deployment is surfaced on the corporate website, enabling browser based access and visibility into employee collaboration tools from the company site.
The implementation focused on core Collaboration capabilities including organized Groups for team and store level coordination, a centralized News Feed for corporate announcements, real time messaging and Live video for town halls, and administrative controls for user management and content moderation. Configuration work emphasized role based group structures and administrative hierarchies consistent with retail operations and corporate communications.
Workplace by Facebook was embedded on Golden ABCs website to provide direct access paths for employees and to surface selected internal communication workflows through the public site interface. Operational coverage includes corporate functions and store operations based in the Philippines, with mobile and web access to support frontline retail staff and central teams.
Governance was structured through centralized administration, group governance policies, and staged user onboarding to align Workplace with existing communication processes across merchandising, store operations, and corporate HR. The rollout prioritized policy driven moderation and administrative oversight rather than bespoke integrations, maintaining a standard Collaboration implementation model for a retail organization of Golden ABCs size.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Golden ABC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Golden ABC deployed FullStory on their website. FullStory is a Customer Experience application that captures client-side interaction data via JavaScript front-end instrumentation to enable full-session replay and granular event streams. The deployment is scoped to the public web storefront and targets behavioral capture across key user journeys on the site.
The implementation emphasized configuring FullStory modules for session replay, click and scroll analysis, and an event taxonomy to surface UX friction and conversion dropoffs. Operational ownership was aligned with product management, digital marketing, and customer support to use captured sessions for funnel analysis and issue reproduction. Governance work included standardizing event naming and applying privacy controls to manage sensitive data in captured sessions, along with workflow changes to route session context into troubleshooting and UX prioritization processes.
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
Golden ABC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DirectNic | Legacy | DirectNic Hosting | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Golden ABC began using DirectNic Hosting to host its public website. DirectNic Hosting is provisioned as Application Hosting and Computing Services supporting the company website on goldenabc.com and the retailer's online brand presence in the Philippines. The deployment focuses on external web serving and domain provisioning rather than internal ERP or back-office systems.
The implementation leverages standard hosting capabilities aligned with Application Hosting and Computing Services, including web server provisioning, DNS and domain management, and SSL certificate handling for HTTPS delivery. Configuration indicates a managed hosting model for content serving and site availability, with file and database hosting and administrative access provided through the DirectNic Hosting control plane. Content deployment and site configuration are handled at the site level via provider tooling and Golden ABC operational processes.
Operational responsibility is centered with Golden ABC IT and digital teams in the Philippines, supporting marketing, merchandising and customer-facing website updates. Governance emphasizes provider account administration, routine content deployment workflows, and basic uptime monitoring consistent with Application Hosting and Computing Services.
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Golden ABC
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Golden ABC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Golden ABC IT executives and key decision makers. This section highlights Golden ABC's latest recorded technology evaluations, including Aptean PLM for Product Lifecycle Management on 2026-02-05 and Amtech EnCore ERP for Manufacturing ERP on 2024-09-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Golden ABC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-05 | Golden ABC | Evaluated | Aptean | Aptean PLM | Product Lifecycle Management | PLM and Engineering |
| 2024-09-19 | Golden ABC | Evaluated | Amtech | Amtech EnCore ERP | Manufacturing ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Golden ABC Technographics
Golden ABC is a Retail organization based in Philippines,
with around 1100 employees and annual revenues of $300.0 million.
Golden ABC operates a diverse technology stack with applications such as
Workplace by Facebook, FullStory and DirectNic Hosting,
covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
Golden ABC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Facebook, FullStory and DirectNic.
Golden ABC recently adopted applications including
Google Workspace (Formerly Google G-Suite) in 2022, FullStory in 2022 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Golden ABC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Golden ABC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Golden ABC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.