Gray Television
4370 Peachtree Road, NE, Suite 400,
Atlanta, 30319, GA,
United States
Atlanta, 30319, GA,
United States
1 404-266-8333
Media
Gray Television Technographics
Gray Television Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gray Television and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9923 Gray Television employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gray Television has purchased the following applications: WO Payments Suite for AR Automation in 2013, UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) for Time and Attendance in 2016, Veritone Attribute for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gray Television is running and its propensity to invest more and deepen its relationship with WideOrbit , UKG , Veritone or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gray Television revenues, which have grown to $3.28 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gray Television intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gray Television Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WideOrbit | Legacy | WO Payments Suite | AR Automation | ERP Financial Management | n/a | 2013 | 2014 |
In 2013, Gray Television centralized ad traffic and billing across its U.S. stations by selecting WideOrbit WO Traffic and WO Media Sales, a decision made to improve advertising operations and finance workflows. WO Payments Suite is identified here as the AR Automation application that commonly complements WO Traffic in WideOrbit deployments, and WO Payments Suite usage at Gray Television is inferred with an estimated payment-related go-live in 2014.
Deployment context focused on unifying station-level traffic and billing into a centralized WideOrbit footprint, with the implementation scope covering advertising operations and corporate finance functions across Gray Television stations. WO Payments Suite, as an AR Automation product, would be configured to handle invoice presentment, electronic payment processing, automated cash application, reconciliation, and basic deductions or collections workflows consistent with accounts receivable automation patterns.
Operational integration is described around direct interfacing with WO Traffic and WO Media Sales billing engines to consume insertion orders and generated invoices, aligning payment flows with billing records and station finance workflows. The architecture implication is a payments layer sitting alongside WideOrbit traffic and media sales modules, providing a bridge between advertising billing processes and accounts receivable automation.
Governance and rollout were centralized for billing and ad traffic standardization across U.S. stations, with station-level adoption driven by coordinated configuration of billing templates and payment workflows. The presence of WO Payments Suite in this deployment is an inferred complement to the WideOrbit stack, with the estimated payment go-live timing placed in 2014 while the initial WideOrbit traffic and media sales selection occurred in 2013.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) | Time and Attendance | HCM | n/a | 2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veritone | Legacy | Veritone Attribute | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Gray Television deployed Veritone Attribute as part of its advertising measurement stack, using Veritone Attribute to connect linear broadcast schedules with digital reporting. The implementation was positioned to deliver station-level campaign measurement and attribution within an Artificial Intelligence Marketing framework.
The implementation focused on attribution modeling, campaign measurement workflows, audience analytics, and centralized reporting. Veritone Attribute ingested broadcast logs and digital event streams to align airings with downstream digital conversions, and it produced unified dashboards for campaign performance and success metrics.
Operational coverage emphasized station sales and advertising operations across Gray Television’s broadcast properties, enabling sales teams to demonstrate measurable outcomes to advertisers. Integrations were implemented at the data layer with ad delivery records, tag-based digital measurement feeds, and programmatic reporting streams to consolidate cross-channel signals into a single attribution view.
Governance centered on standardizing KPI definitions, establishing station-level reporting templates, and instituting a reporting cadence for advertiser reconciliation. The outcome reported by Gray Television was the ability to show success metrics and to measure a linear broadcast schedule by means of digital reporting, which stakeholders described as proof of attribution and a compass for campaign decision making.
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Artificial Intelligence Marketing | AI-Powered Application |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2023 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Gray Television
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gray Television Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Gray Television Technographics
Gray Television is a Media organization based in United States,
with around 9923 employees and annual revenues of $3.28 billion.
Gray Television operates a diverse technology stack with applications such as
WO Payments Suite, UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) and Veritone Attribute,
covering areas like AR Automation, Time and Attendance and Artificial Intelligence Marketing.
Gray Television has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as WideOrbit, UKG and Veritone.
Gray Television recently adopted applications including
Dropbox Replay in 2023, Zscaler Zero Trust SD-WAN in 2023 and GumGum in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gray Television’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gray Television’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gray Television technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.