Greene King
Westgate Brewery Bury St Edmunds,,
Suffolk, IP33 1QT,
United Kingdom
Suffolk, IP33 1QT,
United Kingdom
44 12 84 76-3222
Retail
Greene King Technographics
Greene King Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greene King and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 39000 Greene King employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greene King has purchased the following applications: Infor System21 Aurora for ERP Financial in 2020, Oracle PeopleSoft HCM for Core HR in 2021, IBM Cognos Analytics for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greene King is running and its propensity to invest more and deepen its relationship with Infor , Oracle , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greene King revenues, which have grown to $3.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greene King intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greene King Tech Stack and Enterprise Applications
Greene King ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor System21 Aurora | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020 Greene King implemented Infor System21 Aurora to centralize ERP Financial operations across its retail business, establishing the application as the core finance engine for the organisation. The deployment focused on enterprise financial workflows, positioning Infor System21 Aurora to manage general ledger and core financial accounting functions within the retailer.
The implementation encompassed standard ERP Financial modules and capabilities including general ledger, accounts payable, accounts receivable, fixed asset accounting, intercompany accounting, financial reporting and reconciliation, and embedded control and audit trail functionality. Configuration work emphasized chart of accounts harmonization, period close orchestration, and financial reporting templates to align with the companys corporate finance processes.
A significant technical scope element was interface and integration analysis, with up to 80 interfaces assessed during the upgrade program. Integrations reviewed included point of sale and inventory systems, supply chain and merchandising feeds, HR and payroll interfaces, banking and payment rails, and third party supplier and tax data exchanges, coordinated between in‑house teams and external development groups.
Operational governance was driven through structured requirement capture and impact assessment activities, led by the Greens King Business Analyst team and supported by in‑house and third party design teams. From April 2022 to January 2023 the ERP Business Analyst was responsible for analysis, design and impact assessment for the upgrade, documenting business processes, articulating requirements to design and development teams, and delivering the client requested impact assessments for the ERP upgrade and related projects.
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Greene King HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | Symatrix | 2021 | 2021 |
In 2021 Greene King implemented Oracle PeopleSoft HCM to provide Core HR capabilities across its enterprise. The rollout engaged Succeed Consultancy now Symatrix as the implementation partner and assigned a part time AWS Cloud Architect and SQL Server 2016 DBA based in Manchester England to manage the environment.
Architecturally the Oracle PeopleSoft HCM deployment is hosted on Amazon Web Services, using load balanced PeopleSoft application tiers paired with SQL Server 2016 databases. Environments were cloned and automated using Amazon Machine Images to support full scale application tiers, and the PeopleSoft HRMS 9.2 instance is maintained with PeopleSoft Update Manager updates currently at PUM41.
Operational responsibilities encompassed SQL Server 2016 database administration, including backups, restores, performance tuning, and point in time disaster recovery tests, along with the application of CPU updates and security patches in line with CVE guidance. A cloud security policy was implemented and enforced using Crowdstrike and Tenable across all virtual machines, and these controls were integrated into change and patching workflows.
Governance centered on a scheduled PUM lifecycle, defined patch and update cadence, and automated cloning and provisioning procedures, with Symatrix providing ongoing technical architecture and DBA support. Greene King Oracle PeopleSoft HCM Core HR functions as the enterprise HRMS platform for personnel records and HR transaction processing, operated within an AWS-hosted architecture with documented processes for updates backup and incident response.
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Greene King Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cognos Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Greene King implemented IBM Cognos Analytics to centralize finance reporting and planning. The IBM Cognos Analytics deployment is cataloged in the Analytics and BI category and was positioned to support weekly, periodic, quarterly, annual and ad hoc performance reporting across the Group.
The implementation emphasized core reporting and planning capabilities, including scheduled financial reporting, ad hoc query and analysis, dashboard visualization, GL and cost centre level budgeting and forecasting workflows, and structured commentary capture for budget holders. IBM Cognos Analytics was configured to operationalize detailed budgets and forecasts at GL and cost centre granularity and to produce first line commentary and variance explanations to support finance business partners.
Operational coverage centered on the finance function across the Group, supporting period end close activities, the preparation of journals, accruals and prepayments, and first line business partnering for specific business areas. The solution was configured to consume general ledger and cost centre data feeds and to produce validated reporting outputs that feed into group planning processes.
Governance and control focused on data validation, quality checks and standardized control standards to ensure accuracy and timeliness of reports, aligning with Finance Reporting and Planning responsibilities. Adoption required finance analysts to develop IBM Cognos Analytics proficiency alongside advanced spreadsheet skills, enabling standardized reporting workflows, controlled forecasting processes and on demand ad hoc analysis.
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Greene King Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Greene King Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2012 | 2012 |
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Greene King SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Supply Chain Management | SCM |
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2016 | 2016 |
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Greene King CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2010 | 2010 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2002 | 2002 |
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Greene King EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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Greene King Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2012 | 2012 |
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Greene King TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Risk Management | TRM |
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2023 | 2023 |
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Greene King PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Greene King IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Greene King CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Greene King
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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IT Project Manager (Contract) | Manager | IT | |
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Purchasing Manager | Manager | Procurement | |
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Procurement Finance Manager | Manager | Procurement | |
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Purchasing Manager | Manager | Procurement | |
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Head of IT Development | Director | IT | |
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Chief Operating Officer | CXO | Finance | |
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Operations Director | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Group Financial Controller | Director | Finance | |
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Head of Finance Shared Services | Director | Finance | |
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Head of Logistics and Supply Chain | Director | Supply Chain | |
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Retail Financial Controller | Director | Finance | |
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Director - Supply Chain & GNFR | Director | Supply Chain | |
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Buying Director (Food) | Director | Procurement | |
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Senior Purchasing Manager | Manager | Procurement | |
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Group CFO | CXO | Finance | |
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Director of Group Finance | Director | Finance | |
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Finance Reporting and Planning Manager | Manager | Finance | |
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IT Business Analyst | Non Manager | IT | |
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Apps Being Evaluated by Greene King Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greene King IT executives and key decision makers. This section highlights Greene King's latest recorded technology evaluations, including TrueCommerce Netalogue for eCommerce on 2026-01-14, PolyAI for Chatbots and Conversational AI on 2025-09-03, and Flexera One ITAM for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management on 2025-07-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greene King digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-14 | Greene King | Evaluated | True Commerce | TrueCommerce Netalogue | eCommerce | eCommerce |
| 2025-09-03 | Greene King | Evaluated | PolyAI | PolyAI | Chatbots and Conversational AI | AI-Powered Application |
| 2025-07-21 | Greene King | Evaluated | Flexera | Flexera One ITAM | Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
FAQ - APPS RUN THE WORLD Greene King Technographics
Greene King is a Retail organization based in United Kingdom,
with around 39000 employees and annual revenues of $3.30 billion.
Greene King operates a diverse technology stack with applications such as
Infor System21 Aurora, Oracle PeopleSoft HCM and IBM Cognos Analytics,
covering areas like ERP Financial, Core HR and Analytics and BI.
Greene King has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Oracle and IBM.
Greene King recently adopted applications including
RSM Tracker in 2023, Oracle PeopleSoft HCM in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greene King’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greene King’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greene King technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.