Groupama
Groupama Technographics
Groupama Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32000 Groupama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupama has purchased the following applications: Genesys Workforce Management for Workforce Management in 2016, SAP S/4 HANA for ERP Financial in 2020, Genesys Cloud CX for Call Center in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupama is running and its propensity to invest more and deepen its relationship with Genesys , SAP , Cegid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupama revenues, which have grown to $17.43 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupama Tech Stack and Enterprise Applications
Groupama HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Workforce Management | Workforce Management | HCM | n/a | 2016 | 2016 |
In 2016, Groupama implemented Genesys Workforce Management in the Workforce Management category to extend steering capabilities across its contact centers, agency network, and back-office teams. The initiative covered the insurer's ten call centers and its network of 2,000 sales agencies throughout France, targeting omnichannel visibility and a single point of contact for policyholders.
The Genesys Workforce Management deployment built on a shared Genesys platform that included Customer Interaction Management, Virtual Customer Service, and CCPulse, and it incorporated Smart Link technology to match incoming calls to the best-placed advisor based on availability and expertise. Configuration work emphasized planning and scheduling tools, routing strategies by specialist branch, geography, or topic, and automation of repetitive interactions so advisors could concentrate on advisory and sales tasks.
Integrations tied the solution into Groupama's existing unified communication system, agency telephony, contact center infrastructure, and back-office workflows, while Genesys Info Mart was used to store and analyze interaction data for operational steering. The architecture also linked web-initiated customer activity to telephony processes, for example generating a telephone reminder within 15 minutes after a customer requests a quotation on groupama.fr.
Governance and process changes centralized end-to-end communications visibility, enabling policy-driven routing and a connected vessels approach to rebalance call traffic across centers and agencies during peak periods. The rollout aimed to improve advisor productivity and explicitly targeted a 20% increase in call response rate once deployment was completed, while modernizing messaging flows to reduce internal email circulation and preparing the platform to support future channels such as chat and social. Genesys Workforce Management and Info Mart were positioned as the operational steering layer linking call traffic to commercial activity and performance indicators.
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management, Employee Engagement | HCM |
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2016 | 2016 |
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Groupama ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, Groupama migrated from SAP ERP ECC 6.0 to SAP S/4 HANA as its ERP Financial platform. The program targeted a community SAP solution to serve approximately 50 companies and two commercial brands, extending across regional funds and group subsidiaries to centralize finance processes.
The SAP S/4 HANA implementation concentrated on core finance modules, specifically FI, CO, MM and REFX, with delivery activities spanning functional analysis, technical configuration and specification. Key workstreams included deployment projects for onboarding new companies, implementation of new functionalities, solution evolutions and structured incident management.
Operational coverage emphasized accounting, management control and insurance finance functions across corporate and regional units, with acceptance testing and user training built into the rollout phases. Ongoing operational responsibilities described in the program included corrective and evolutionary maintenance, incident resolution and user support to sustain the SAP S/4 HANA ERP Financial environment.
Governance was organized through an inhouse SAP competence center reporting to the SAP sector manager, providing advisory, deployment and support roles to ensure proper adaptation of SAP to business specificities. The governance model stressed centralized configuration standards and combined functional and technical ownership for continuous evolution of SAP S/4 HANA.
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Tax Management | ERP |
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2020 | 2020 |
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Groupama CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Cloud CX | Call Center | CRM | n/a | 2016 | 2016 |
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Call Center | CRM |
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2016 | 2016 |
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Call Center | CRM |
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2016 | 2016 |
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Call Center | CRM |
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2016 | 2016 |
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Call Center | CRM |
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2022 | 2022 |
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CRM | CRM |
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2008 | 2009 |
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Customer Analytics | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Interactive Voice Response (IVR) | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Groupama Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2023 | 2023 |
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Groupama Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Groupama Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Groupama Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Asset and Wealth Management | Investment Management |
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2019 | 2020 |
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Groupama TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2017 | 2017 |
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Groupama PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Groupama IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2026 | 2026 |
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IT Decision Makers and Key Stakeholders at Groupama
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Digital Transformation Manager | Manager | IT | |
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Omni-channel Customer Experience Manager | Manager | Customer Service | |
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Customer Experience & Digital Marketing Manager | Manager | Customer Service | |
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Telecom And Network Manager / Call Center Manager | Manager | Customer Service | |
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Customer Service Center Manager | Manager | Customer Service | |
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Contact and Call Center, Customer Journey, Digital Service, Customer Support, Customer Experience (C | Manager | Customer Service | |
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Customer Experience Director | Director | Customer Support | |
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Deputy Director of Customer Experience | Director | Customer Support | |
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Customer Experience Manager | Manager | Customer Support | |
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Group Director of Distribution, Digital, Marketing and Customer Experience | Director | Marketing | |
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Head of CX, Marketing, Distribution & Digital | Director | Marketing | |
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Project Manager Customer Relations | Manager | Customer Support | |
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Customer Relationship Manager | Manager | Customer Support | |
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Marketing and Customer Distribution Director | Director | Marketing | |
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Apps Being Evaluated by Groupama Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupama IT executives and key decision makers. This section highlights Groupama's latest recorded technology evaluations, including Duck Creek Suite for Insurance ERP on 2025-01-09 and SimCorp Dimension for Portfolio and Investment Management on 2024-10-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupama digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-09 | Groupama | Evaluated | Duck Creek Technologies | Duck Creek Suite | Insurance ERP | ERP Services and Operations |
| 2024-10-16 | Groupama | Evaluated | SimCorp | SimCorp Dimension | Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD Groupama Technographics
Groupama is a Insurance organization based in France,
with around 32000 employees and annual revenues of $17.43 billion.
Groupama operates a diverse technology stack with applications such as
Genesys Workforce Management, SAP S/4 HANA and Genesys Cloud CX,
covering areas like Workforce Management, ERP Financial and Call Center.
Groupama has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Genesys and SAP.
Groupama recently adopted applications including
Oracle Database Exadata Cloud@Customer in 2026, Pega CRM in 2025 and Wiztrust Blockchain Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupama’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupama’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupama technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.