Victoria, 29050-545, ES,
Brazil
Grupo Águia Branca Technographics
Grupo Águia Branca Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Águia Branca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16000 Grupo Águia Branca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Águia Branca has purchased the following applications: Linx Core for Point Of Sale in 2016, Hotjar for Customer Experience in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Águia Branca is running and its propensity to invest more and deepen its relationship with Linx , Contentsquare , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Águia Branca revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Águia Branca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Águia Branca Tech Stack and Enterprise Applications
Grupo Águia Branca ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Grupo Águia Branca implemented Linx Core as its Point Of Sale platform. The deployment addressed transactional and checkout operations across the companys Brazil operations, supporting retail and customer-facing points for the transportation business that employs 16,000 people and reports revenue of 5000000000.
Linx Core was configured to deliver standard Point Of Sale functional modules including transaction processing, payment acceptance and terminal management, pricing and promotion execution, cashier shift controls, and receipt printing. The implementation also incorporated fiscal reporting workflows consistent with Brazilian tax compliance and inventory synchronization processes to keep point-of-sale stock and catalogs aligned with central configuration.
Operational governance emphasized centralized administrative controls for user access and cash reconciliation, store-level terminal provisioning, and standardized checkout procedures. Rollout activities described in source materials included operator training and process standardization to enforce transaction auditing and fiscal compliance using Linx Core.
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Grupo Águia Branca CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Grupo Águia Branca implemented Hotjar on its public website to instrument visitor behavior and collect onsite feedback. The Customer Experience deployment used Hotjar session recordings, heatmaps, and feedback widgets to surface usability friction across key digital touchpoints.
The Grupo Águia Branca Hotjar Customer Experience effort was scoped to the corporate website and aligned to customer journey stages, enabling digital marketing and customer service teams to triage usability issues and prioritize content and navigation updates. Governance emphasized centralized tagging, role based access controls, recording filters, and data retention settings to meet privacy and compliance constraints. Configuration work included custom event tracking and feedback form placement consistent with standard Customer Experience instrumentation.
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Grupo Águia Branca IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Grupo Águia Branca implemented Microsoft Azure Cloud Services to provide Application Hosting and Computing Services for its public website and external web applications. The engagement centers on moving web hosting and application runtime to Microsoft Azure Cloud Services, establishing cloud-based compute and storage as the primary delivery layer for digital channels.
The implementation configures core application hosting capabilities including managed compute instances, object storage for static assets, and application load balancing with autoscaling to handle variable traffic. Standard category capabilities such as secure certificate management, logging and monitoring, and backup storage are provisioned to support operational continuity and platform observability.
Operational coverage focuses on the company website and customer-facing digital touchpoints, with the corporate IT organization responsible for cloud administration and deployment pipelines. Integration is explicitly limited to the group website, aligning Application Hosting and Computing Services with the companys external digital presence while centralizing runtime and asset delivery on Microsoft Azure Cloud Services.
Governance practices emphasize centralized cloud account controls, role based access for operations teams, and platform level monitoring to support ongoing support and change management. The narrative reflects an architecture oriented toward standard cloud hosting patterns for Application Hosting and Computing Services, without referencing previous platform specifics.
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IT Decision Makers and Key Stakeholders at Grupo Águia Branca
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Grupo Águia Branca Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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