Grupo Rosmar
Boulevard Adolfo RuAÂz CortAÂnez No. 3395, Col, Rincen del Pedregal,
Mexico City, 14120, Mexico Cit,
Mexico
Mexico City, 14120, Mexico Cit,
Mexico
52 55 3004 2820
Consumer Packaged Goods
Grupo Rosmar Technographics
Grupo Rosmar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Rosmar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Grupo Rosmar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Rosmar has purchased the following applications: Aspel COI 8.0 for ERP Financial in 2013, Aspel NOI for Payroll in 2013, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Rosmar is running and its propensity to invest more and deepen its relationship with Aspel , SAP , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Rosmar revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Rosmar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Rosmar Tech Stack and Enterprise Applications
Grupo Rosmar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aspel | Legacy | Aspel COI 8.0 | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013 Grupo Rosmar implemented Aspel COI 8.0 as its ERP Financial system to centralize core accounting and treasury recordkeeping. The deployment targeted accounting, treasury, payroll interfacing, invoicing, and HR administrative workflows for the company’s operations in Mexico.
Aspel COI 8.0 was configured to host accounting record of policies, weekly petty cash handling, and control of branch and corporate expenses, reflecting a general ledger and expense control configuration typical of ERP Financial suites. Operational bookkeeping tasks were centralized in Aspel COI 8.0 while payroll pre-processing remained in Excel and payroll records were maintained in Aspel NOI, with monthly settlements and incentives calculated and administered through coordinated workflows.
The implementation included cross-application operational links, notably electronic invoicing and stamping processes executed through ASPEL SAE and electronic receipts stamping, with follow up on stamping and payment reception tracked in ASPEL SAE. Supplier payments and customer collections were tracked and registered in SAP, indicating an operational handoff between Aspel COI 8.0 accounting ledgers and SAP payment and collections records. HR related activities such as follow up of IMSS registrations and withdrawals, drafting of contracts, and personnel file filing were managed alongside the accounting and payroll record flows.
Governance and process changes were implemented at the transaction level, with treasury assistant responsibilities formalized to include preparation of pre-payrolls, dispersion of electronic food vouchers and gasoline, weekly petty cash reconciliation, and the tracking and registration of supplier payments and customer collections. The configuration oriented Aspel COI 8.0 to support coordinated workflows across accounting, treasury, HR, and operations, with explicit touchpoints to Aspel NOI for payroll and ASPEL SAE for electronic invoicing and stamping.
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ERP Financial | ERP |
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2007 | 2007 |
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Grupo Rosmar HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aspel | Legacy | Aspel NOI | Payroll | HCM | n/a | 2013 | 2014 |
In 2013 Grupo Rosmar implemented Aspel NOI to manage Payroll operations across its corporate and branch locations. Day-to-day execution by the treasury assistant included calculation and preparation of pre-payrolls on a weekly and fortnightly cadence in Excel, and formal payroll records entry in Aspel NOI. The scope included monthly settlements and incentives, dispersion of electronic food vouchers and gasoline, follow-up of IMSS registrations and withdrawals, electronic receipts stamping, drafting of contracts, and personnel file maintenance.
Configuration work centered on payroll calculation engines, record management, and electronic receipt stamping workflows, with parameterization for weekly and fortnightly cycles and separate monthly settlement runs. Administrative capabilities were used for drafting and filing employment contracts and maintaining personnel records, while petty cash controls and branch and corporate expense tracking were operated alongside payroll tasks. The treasury assistant retained operational responsibility for weekly petty cash handling and coordination of voucher and incentive dispersions.
Integrations linked Aspel NOI to Aspel COI for accounting record posting of payroll policies, to SAP for tracking and registration of supplier payments and customer collections, and to ASPEL SAE for elaboration and stamp follow-up of electronic invoices. These integrations created a transaction flow from payroll calculation in Aspel NOI to accounting entries in Aspel COI and transactional reconciliation and invoicing in SAP and ASPEL SAE, enabling handoffs between treasury, HR, and accounting functions.
Governance emphasized IMSS compliance tracking, formal timbrado of electronic receipts, and standardized processes for contract generation and personnel file filing, with a weekly operational cadence for petty cash and expense control. Operational ownership rested with treasury and HR, which coordinated payroll calculation, voucher dispersion, and cross-system posting and reconciliation across corporate and branch sites.
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Grupo Rosmar AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Grupo Rosmar implemented Hubspot Live Chat on its public website. The deployment uses Hubspot Live Chat within the Chatbots and Conversational AI category to support customer service and inbound sales lead capture for the company.
Configuration centered on the web chat widget and chatflow logic, enabling automated welcome messages, canned responses and live agent handoff. The Hubspot Live Chat setup captures contact information and stores chat transcripts to build visitor profiles and to populate the company contact records.
Technical architecture is focused on embedding the Hubspot Live Chat snippet in the corporate website with session and transcript data written into the HubSpot account to maintain a unified contact database. Operational coverage is website-first for Grupo Rosmar, serving customer service and sales teams across its Mexico operations.
Governance included defining chat triage rules, owner assignment and scripted handoff processes between marketing, sales and customer service to standardize response workflows. The implementation emphasizes contact enrichment and conversation logging as core capabilities of Hubspot Live Chat in the Chatbots and Conversational AI context.
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Grupo Rosmar Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Grupo Rosmar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Grupo Rosmar Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2013 | 2014 |
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Grupo Rosmar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Grupo Rosmar
| First Name | Last Name | Title | Function | Department | Phone | |
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Commercial Director | Director | Finance | |
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Chief Finacial Officer & Consumer Goods Director | Director | Finance | |
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General Director | Director | Finance | |
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General Director | Director | Finance | |
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Director of National Sales | Director | Finance | |
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Apps Being Evaluated by Grupo Rosmar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Rosmar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Rosmar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo Rosmar Technographics
Grupo Rosmar is a Consumer Packaged Goods organization based in Mexico,
with around 150 employees and annual revenues of $12.0 million.
Grupo Rosmar operates a diverse technology stack with applications such as
Aspel COI 8.0, Aspel NOI and Hubspot Live Chat,
covering areas like ERP Financial, Payroll and Chatbots and Conversational AI.
Grupo Rosmar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aspel and HubSpot.
Grupo Rosmar recently adopted applications including
HubSpot CMS in 2021, Hubspot Marketing Automation in 2021 and Hubspot Live Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Rosmar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Rosmar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Rosmar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.