Guehring Technographics
Guehring Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Guehring and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Guehring employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Guehring has purchased the following applications: SAP Business One for ERP Financial in 2013, Abacus Umantis Applicant Management for Applicant Tracking System in 2014, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Guehring is running and its propensity to invest more and deepen its relationship with SAP , Abacus Research , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Guehring revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guehring intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Guehring Tech Stack and Enterprise Applications
Guehring ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Guehring implemented SAP Business One as part of a global ERP Financial initiative aligned with consolidated operational and strategic IT responsibilities worldwide. The deployment was driven by an ERP roadmap toward 2020 that explicitly planned the introduction of SAP Hana and SAP B1 alongside modernization of core financial operations.
SAP Business One was configured around core financial modules, including general ledger, accounts payable, accounts receivable, and financial reporting, reflecting standard ERP Financial functional workflows. Process modeling systematics under BPMN 2.0 and Signavio were applied to document end to end workflows and to guide configuration, data mapping, and business rule definition during the project.
Operational coverage included the establishment of two IT hubs in Asia and America to provide regional application support and to decentralize IT performance accounting for the ERP Financial environment. The ERP roadmap positioned SAP Hana as a complementary platform, indicating a multi platform architecture with SAP Business One serving as the primary ERP Financial system for transactional and financial control.
Governance changes accompanied the technical implementation, with establishment of IT strategy, an IT risk management system, IT performance accounting, and a formal IT project methodology to standardize rollout and ongoing delivery. A dedicated digital unit was created to drive digital initiatives and to embed BPMN based process governance alongside SAP Business One to support process standardization and innovation.
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Guehring HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Abacus Research | Legacy | Abacus Umantis Applicant Management | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Guehring implemented Abacus Umantis Applicant Management as their Applicant Tracking System to support recruiting and HR functions. The deployment is surfaced on the public careers site, with Haufe Umantis Applicant Management used to publish job postings and capture applications on jobs.guehring.de.
The implementation centers on standard Applicant Tracking System capabilities, including job requisition publishing, configurable application forms, candidate intake and a centralized candidate database. Screening workflows, status tracking, interview scheduling and structured candidate evaluation were configured to align with internal recruiting processes, reflecting typical Umantis module usage for applicant lifecycle management.
Operational coverage focuses on Guehring HR and Talent Acquisition teams, with the careers site integrated into the applicant intake flow. Governance was implemented through staged recruitment workflows and role based access control for hiring managers and HR users, ensuring controlled review and approval steps within the Abacus Umantis Applicant Management environment.
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Core HR | HCM |
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2016 | 2017 |
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Payroll | HCM |
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2016 | 2017 |
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Guehring CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Guehring deployed Hotjar on its public website. Guehring implemented Hotjar as a Customer Experience application to support digital marketing and user experience functions across its corporate web properties in Germany.
The Hotjar implementation used a browser-side JavaScript snippet embedded in public pages to enable session recording, heatmaps, funnel analysis, and on-site feedback collection, reflecting standard Customer Experience capabilities. Operational access was organized around digital marketing and UX teams, with recorded sessions and heatmap outputs consumed for page-level optimization and content prioritization. Governance centered on web instrumentation and access controls for captured user behavior data, with site-level deployment limited to the corporate website rather than back-office systems.
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Marketing Automation | CRM |
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2021 | 2021 |
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Guehring IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Guehring
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR | Director | HR | |
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Team Leader HR Development | Manager | HR | |
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CIO | CXO | IT | |
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Head of IT ERP Applications | Director | IT | |
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Head of HR and Social Affairs | Director | HR | |
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Apps Being Evaluated by Guehring Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||