Gulf Marketing Group
Gulf Marketing Group Technographics
Gulf Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gulf Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Gulf Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gulf Marketing Group has purchased the following applications: SAP HCM (HR) for Core HR in 2013, Workplace by Facebook for Collaboration in 2017, Dropbox Business for Enterprise Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gulf Marketing Group is running and its propensity to invest more and deepen its relationship with SAP , Teamtailor , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gulf Marketing Group revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gulf Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gulf Marketing Group Tech Stack and Enterprise Applications
Gulf Marketing Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2013 | 2014 |
In 2013, Gulf Marketing Group implemented SAP HCM (HR) as its Core HR application. The deployment targeted enterprise HR operations for roughly 5,000 employees in the United Arab Emirates and established SAP HCM (HR) as the authoritative HR system for employee master data, payroll, time capture, and organizational management.
The implementation included SAP HCM modules OM, PA, TIME Management, Payroll, with adjacent cloud and collaboration systems listed as SuccessFactors (RCM, PMGM, ONBOARDING, LMS) and SHAREPOINT. Configuration work focused on HR organizational model configuration, personnel administration workflows, time evaluation and time recording interfaces, and payroll schema and country specific payroll rules consistent with Core HR practices.
Operational integration linked SAP HCM to SuccessFactors components for recruiting, performance management and onboarding, and to SuccessFactors LMS for learning assignments, while SharePoint was used for document management and content distribution. The overall landscape created a hybrid architecture, with SAP HCM serving as the central HR data store and SuccessFactors providing talent management functionality, supporting HR, payroll, talent acquisition and learning functions across the enterprise.
Governance emphasized centralized HR master data stewardship, role based access controls, and alignment of HR process workflows between the on premise SAP HCM modules and the cloud based SuccessFactors modules. Change activities centered on aligning HR operational processes to the integrated system footprint, adapting pay and time administration procedures to the SAP HCM modules, and introducing content governance for SHAREPOINT.
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Core HR | HCM |
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2013 | 2014 |
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Learning and Development | HCM |
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2013 | 2014 |
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Onboarding | HCM |
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2013 | 2014 |
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Payroll | HCM |
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2013 | 2014 |
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Performance and Goal Management | HCM |
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2013 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2013 | 2014 |
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Gulf Marketing Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Gulf Marketing Group deployed Workplace by Facebook to support internal collaboration across its United Arab Emirates retail operations, covering approximately 5,000 employees. The implementation positioned Workplace by Facebook as the primary Collaboration platform for corporate communications and frontline workforce engagement.
The deployment configured core Workplace by Facebook capabilities including groups for team and store-level coordination, a news feed for company announcements, real-time messaging and voice features, file sharing for operational documents, and role-based administrative controls. Workplace by Facebook is embedded on the company website to surface announcements and provide a centralized access point for employees.
Operational scope targeted retail store teams, marketing, human resources, and operations, enabling mobile-first access for frontline staff and office-based users. Integrations with other enterprise systems are not specified in the source, so the rollout emphasized platform-native collaboration workflows for shift coordination, store updates, and corporate messaging.
Governance was organized through centralized administrative roles, content moderation capabilities, and usage policies to manage communication flows and compliance across departments. Gulf Marketing Group Workplace by Facebook Collaboration supports internal communications and employee engagement as a core business function.
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Gulf Marketing Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Gulf Marketing Group deployed Dropbox Business as its Enterprise Content Management solution. The rollout used Dropbox Business on their website to enable a cloud hosted repository for marketing assets, public documents, and partner facing file distribution.
Implementation emphasized centralized content storage, file synchronization, secure access controls, and external sharing capabilities typical of Enterprise Content Management platforms, with configuration oriented to marketing and corporate communications workflows. Governance focused on account and permission management to control content visibility and lifecycle, and operational scope covered web distribution and internal collaboration across content teams.
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Gulf Marketing Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2020 | 2020 |
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Gulf Marketing Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Gulf Marketing Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Gulf Marketing Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Gulf Marketing Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gulf Marketing Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gulf Marketing Group IT executives and key decision makers. This section highlights Gulf Marketing Group's latest recorded technology evaluations, including Salesforce Commerce Cloud for eCommerce on 2025-05-06, Laserfiche ECM for Enterprise Content Management on 2025-04-10, and OVHcloud for Application Hosting and Computing Services on 2025-03-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gulf Marketing Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-06 | Gulf Marketing Group | Evaluated | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| 2025-04-10 | Gulf Marketing Group | Evaluated | Laserfiche | Laserfiche ECM | Enterprise Content Management | Content Management |
| 2025-03-03 | Gulf Marketing Group | Evaluated | OVHcloud | OVHcloud | Application Hosting and Computing Services | IaaS |
FAQ - APPS RUN THE WORLD Gulf Marketing Group Technographics
Gulf Marketing Group is a Retail organization based in United Arab Emirates,
with around 5000 employees and annual revenues of $1.00 billion.
Gulf Marketing Group operates a diverse technology stack with applications such as
SAP HCM (HR), Workplace by Facebook and Dropbox Business,
covering areas like Core HR, Collaboration and Enterprise Content Management.
Gulf Marketing Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Facebook and Dropbox.
Gulf Marketing Group recently adopted applications including
Teamtailor ATS in 2021, Salesforce Sales Cloud in 2021 and DigitalOcean Droplets in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gulf Marketing Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gulf Marketing Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gulf Marketing Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.