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● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

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● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

Hallmark Marketing Company
Location
2501 Mcgee St Trafficway,
Kansas City, 64108-2615, MO,
United States
Website
https://www.hallmarkkaleidoscope.com/
Phone
1 816-274-5111
Artw industry
Retail
Employee
Revenue

Hallmark Marketing Company Technographics

Hallmark Marketing Company Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hallmark Marketing Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16200 Hallmark Marketing Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hallmark Marketing Company has purchased the following applications: Red Hat Enterprise Linux for Apps Development in 2021, Bluehost for Application Hosting and Computing Services in 2015, Imperva Sonar for Web Application Firewalls (WAF) in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hallmark Marketing Company is running and its propensity to invest more and deepen its relationship with Red Hat , Bluehost , Imperva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hallmark Marketing Company revenues, which have grown to $1.55 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hallmark Marketing Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hallmark Marketing Company Tech Stack and Enterprise Applications

Hallmark Marketing Company PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Red Hat Legacy Red Hat Enterprise Linux Apps Development PaaS n/a 2021 2021
In 2021, Hallmark Marketing Company deployed Red Hat Enterprise Linux to host its public-facing website hallmarkkaleidoscope.com. The deployment positions Red Hat Enterprise Linux as the core operating platform within Apps Development for web hosting and application runtime at Hallmark Marketing Company. The implementation scope is focused on the retail-facing website infrastructure that supports online customer engagement. Red Hat Enterprise Linux was configured to provide enterprise-grade kernel services, package and patch management, SELinux security policies, and systemd process control to support web server processes and application stacks. The platform supplies stable runtime libraries, developer toolchains, and container runtime support to align with Apps Development workflows for building and operating web applications. Configuration management and automated update channels are used to maintain OS hardening and regular patching cadence. Operational coverage centers on web operations and site reliability functions, with infrastructure teams responsible for patch cycles, configuration governance, and change control. Integrations are confined to the web and application stack components running on Red Hat Enterprise Linux hosts, enabling standard deployment workflows and build pipelines consistent with Apps Development practices. Governance includes documented patching and change control processes to manage OS updates and security configurations.
Hallmark Marketing Company IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bluehost Legacy Bluehost Application Hosting and Computing Services IaaS n/a 2015 2015
In 2015, Hallmark Marketing Company provisioned Bluehost to host its hallmarkkaleidoscope.com website, adopting Bluehost as its Application Hosting and Computing Services provider for its public web presence. The deployment focuses on website hosting and content delivery to support digital marketing and customer-facing content publication for the Hallmark Kaleidoscope site. Bluehost provides the core hosting capabilities expected from Application Hosting and Computing Services, including web server compute, DNS hosting, storage for static and dynamic content, control panel administration, and SSL certificate management. Operational ownership centers on web operations and marketing technology teams that manage site content, hosting configuration, and routine administration, with the Bluehost relationship covering site provisioning, hosting administration, and ongoing uptime maintenance.
Hallmark Marketing Company CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Imperva Legacy Imperva Sonar Web Application Firewalls (WAF) CyberSecurity n/a 2021 2021
In 2021, Hallmark Marketing Company deployed Imperva Sonar to protect its customer facing web presence. Imperva Sonar is implemented as a Web Application Firewalls (WAF) solution on the public website https://www.hallmarkkaleidoscope.com/, providing perimeter application layer protection for marketing and ecommerce pages. Configuration focuses on WAF policy enforcement, application layer traffic inspection, signature and anomaly detection, and bot mitigation, reflecting capabilities commonly used in Web Application Firewalls (WAF) deployments. Imperva Sonar is configured to deliver real time telemetry and rule sets that enable automated blocking and alerting for OWASP Top Ten style threats and suspicious traffic patterns. Operational coverage centers on web operations, ecommerce and security teams who manage policy tuning and event investigation, with centralized policy management applied to the public site. Governance adjustments highlighted continuous tuning of protection policies and incident response workflows driven by alerts and telemetry from Imperva Sonar.

IT Decision Makers and Key Stakeholders at Hallmark Marketing Company

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Hallmark Marketing Company Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hallmark Marketing Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hallmark Marketing Company digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Hallmark Marketing Company Technographics
Hallmark Marketing Company is a Retail organization based in United States, with around 16200 employees and annual revenues of $1.55 billion.
Hallmark Marketing Company operates a diverse technology stack with applications such as Red Hat Enterprise Linux, Bluehost and Imperva Sonar, covering areas like Apps Development, Application Hosting and Computing Services and Web Application Firewalls (WAF).
Hallmark Marketing Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Red Hat, Bluehost and Imperva.
Hallmark Marketing Company recently adopted applications including Red Hat Enterprise Linux in 2021, Imperva Sonar in 2021 and Bluehost in 2015, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hallmark Marketing Company’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Hallmark Marketing Company’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hallmark Marketing Company technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.