Hanes Brands
1000 East Hanes Mill Road,
Winston-Salem, 27105, NC,
United States
Winston-Salem, 27105, NC,
United States
1 336-519-8080
Retail
Hanes Brands Technographics
Hanes Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hanes Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51000 Hanes Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hanes Brands has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2016, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2015, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hanes Brands is running and its propensity to invest more and deepen its relationship with SAP , PayPal , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hanes Brands revenues, which have grown to $3.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hanes Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hanes Brands Tech Stack and Enterprise Applications
Hanes Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Hanes Brands implemented SAP ERP ECC 6.0 AFS, going live in September 2016 and continuing to operate the instance to date. The deployment is categorized as ERP Financial and was positioned to centralize and standardize finance and accounting operations for Hanes Brands, a global retail organization with approximately 51,000 employees and reported revenue of 3,507,000,000.
The SAP ERP ECC 6.0 implementation included core financial functionality in line with ERP Financial capabilities, specifically Financial Accounting FI and Controlling CO modules, General Ledger, Accounts Payable, Accounts Receivable, and Asset Accounting, augmented by the Apparel and Footwear Solution extensions to align financial master data with industry constructs such as article and season attributes. Configuration emphasis targeted harmonization of the chart of accounts, period end close sequencing, cost center and profit center accounting, and valuation approaches used in retail inventory finance.
Operational governance for the SAP ERP ECC 6.0 application centered on centralized master data management, standardized record to report workflows, and defined period close controls to enforce consistent financial reporting across business units. The SAP ERP ECC 6.0 AFS instance serves finance, accounting, and related transactional processes across Hanes Brands and has remained in production from September 2016 to date.
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ERP Financial | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2018 | 2018 |
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Hanes Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Hanes Brands implemented iCIMS Recruit Applicant Tracking System as its Applicant Tracking System, deploying the platform on the corporate careers site to centralize candidate intake and job posting workflows. The iCIMS Recruit Applicant Tracking System supports Hanes Brands Talent Acquisition and recruiting teams by capturing applications through jobs-hanesbrands.icims.com and routing applicants into structured screening and interview pipelines.
Configuration emphasized career site integration, job requisition management, applicant tracking, resume parsing, candidate screening workflows, interview scheduling, and offer management to align with corporate hiring policies. Standard ATS capabilities including configurable workflows, recruiter queues, and operational reporting were applied to manage the requisition lifecycle and support recruiter and hiring manager collaboration.
Operational scope concentrated on Talent Acquisition and Recruiting within Hanes Brands, with the platform integrated into the public careers website to provide an end to end applicant experience. Governance arrangements centered on ATS driven hiring workflows, role based access for recruiting stakeholders, and standardized approval steps to ensure consistent candidate processing, with the iCIMS Recruit Applicant Tracking System functioning as the primary recruitment execution and applicant data repository for Hanes Brands.
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Time and Attendance | HCM |
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2010 | 2010 |
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Workforce Management | HCM |
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2010 | 2010 |
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Hanes Brands ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2009 | 2010 |
In 2009, Hanes Brands implemented SAP Apparel and Footwear (SAP AFS) as its Retail Management solution, positioning the application to support core retail, merchandise and supply chain business functions. The deployment established SAP Apparel and Footwear (SAP AFS) as the enterprise Retail Management platform for Sales and Distribution and Materials Management processes across the company.
A subsequent S4F HANA engagement during 2022 to 2023 built on those retail and master data foundations, with functional architecture work focused on the Order to Cash and Procure to Pay end to end flows. Configuration activity targeted Sales and Distribution and Materials Management modules, including stock transport orders, third party order processing, intercompany flows, customer returns and consignment processes, and code policy definitions for material management and organizational master data aligned to a North America template.
Integration work explicitly included BTP interface mapping and inbound and outbound IDOC patterns, capturing inbound IDOC 850 and outbound IDOC 855, 940, 856, and 810 to connect SAP AFS and S/4 Fashion components with 3PL execution, financial posting, and non SAP applications. The integration emphasis linked logistics execution, inventory movements and financial reconciliation across SAP and non SAP landscapes, using IDOC messaging and SAP cloud platform integration constructs consistent with S4F HANA integration design.
Governance and rollout were driven by cross functional workshops during explore and build phases, producing fit gap analysis, level 3 as is process maps, business process documentation and a Business Process Master List. The implementation favored out of the box S4F HANA processes over heavy customization, with the project structure including functional architect responsibilities, configuration ownership for SD and MM, and teams managed across onsite and offshore resourcing models.
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Retail Management | ERP Services and Operations |
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2024 | 2025 |
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Hanes Brands AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2014 | 2014 |
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Natural Language Processing | AI-Powered Application |
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2023 | 2023 |
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Hanes Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Hanes Brands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Hanes Brands SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2017 | 2017 |
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Order Management, Inventory Management | SCM |
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2017 | 2017 |
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Hanes Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2016 | 2016 |
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Hanes Brands EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2025 | 2025 |
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EPM | EPM |
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2013 | 2013 |
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EPM | EPM |
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2013 | 2013 |
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Financial Consolidation and Close | EPM |
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2013 | 2013 |
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Financial Consolidation and Close | EPM |
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2013 | 2013 |
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Hanes Brands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Hanes Brands Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2006 | 2006 |
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Supplier Relationship Management | Procurement |
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2006 | 2006 |
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Hanes Brands TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Risk Management | TRM |
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2024 | 2024 |
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Treasury Management | TRM |
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2012 | 2012 |
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Treasury Management | TRM |
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2010 | 2010 |
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Hanes Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Hanes Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Hanes Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Hanes Brands
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hanes Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hanes Brands IT executives and key decision makers. This section highlights Hanes Brands's latest recorded technology evaluations, including Workday HCM for Core HR on 2025-08-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hanes Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-13 | Hanes Brands | Evaluated | Workday | Workday HCM | Core HR | HCM |
FAQ - APPS RUN THE WORLD Hanes Brands Technographics
Hanes Brands is a Retail organization based in United States,
with around 51000 employees and annual revenues of $3.51 billion.
Hanes Brands operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, iCIMS Recruit Applicant Tracking System and SAP Apparel and Footwear (SAP AFS),
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Hanes Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and iCIMS.
Hanes Brands recently adopted applications including
Riskonnect ESG in 2025, SAP S/4HANA for Fashion and Vertical Business in 2024 and Riskonnect Third-Party Risk Management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hanes Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hanes Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hanes Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.