Hanesbrands

1000 East Hanes Mill Road,
Winston-Salem, 27105, NC,
United States

https://www.hanes.com/

1 817-799-4900

Consumer Packaged Goods

Hanesbrands Technographics

Hanesbrands Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hanesbrands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57000 Hanesbrands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hanesbrands has purchased the following applications: iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Akamai mPulse for Application Performance Management in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hanesbrands is running and its propensity to invest more and deepen its relationship with iCIMS , Microsoft , NTT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hanesbrands revenues, which have grown to $6.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hanesbrands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hanesbrands Data, Technology Stack, and Enterprise Applications

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
iCIMS	Legacy	iCIMS Recruit Applicant Tracking System	Applicant Tracking System	HCM	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2010	2010
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2010	2010

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Akamai	Legacy	Akamai mPulse	Application Performance Management	ITSM	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2021	2021

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2020	2020

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2014	2014

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Customer Engagement	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2016	2016

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Demand Forecasting and Planning	SCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Order Management, Inventory Management	SCM	Subscribe	2017	2017

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2019	2019

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2013	2013

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2018	2018

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2010	2010

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2006	2006
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2006	2006

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2018	2018

IT Decision Makers and Key Stakeholders at Hanesbrands

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Chief HR Officer Europe/Africa Innerwear	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Director Europe West	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Development Director Western Europe	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global Procurement Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Chief Supply Chain Officer	CXO	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Chief Supply Chain Officer Global Activewear	CXO	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Supply Chain	VP	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Director of Tax	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Tax Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Technology	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Talent and Compensation Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director IT - Shared Services	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director - Human Resources, US Domestic Operations & Reynosa, Mexico	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Global Manufacturing Operations Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Accounting Officer and Controller	CXO	Finance	Subscribe	Subscribe

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Apps Being Evaluated by Hanesbrands Executives

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Hanesbrands Technographics

HCM

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ITSM

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PaaS

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Collaboration

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CRM

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