Puteaux, 92817,
France
Havas Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Havas Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Havas Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Havas Media has purchased the following applications: AdDaptive Intelligence Platform for Account Based Marketing in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Mirakl Marketplace Platform for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Havas Media is running and its propensity to invest more and deepen its relationship with AdDaptive Intelligence , Cisco Systems , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Havas Media revenues, which have grown to $8.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Havas Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdDaptive Intelligence | Legacy | AdDaptive Intelligence Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Havas Media deployed the AdDaptive Intelligence Platform for Account Based Marketing as a customer reference on the vendor roster. The deployment aligns with Havas Media’s media planning and activation initiatives within its France headquartered operations and wider global agency footprint.
The AdDaptive Intelligence Platform was configured to support account level audience segmentation, account matching workflows, multi channel ad orchestration, frequency and budget controls, and consolidated campaign reporting and attribution. Configuration work emphasized account centric audience models and centralized campaign templates to accelerate repeatable ABM activations.
Operational scope focused on media planning, programmatic activation, and client reporting functions across Havas Media account teams. Implementation narratives indicate the platform was used to operationalize account lists, maintain campaign controls, and standardize measurement outputs for agency planners and trading desks.
Governance and process changes centered on instituting ABM campaign ownership, standardized audience taxonomies, and a regular reporting cadence tied to account teams. The implementation reflects category aligned adoption of Account Based Marketing tooling to unify account targeting, activation, and measurement within agency media operations.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2010 | 2010 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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