Havas Media
29/30 quai Dion Bouton,
Puteaux, 92817,
France
Puteaux, 92817,
France
33 1 46 93 33 33
Media
Havas Media Technographics
Havas Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Havas Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Havas Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Havas Media has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Mirakl Marketplace Platform for eCommerce in 2023, AdDaptive Intelligence Platform for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Havas Media is running and its propensity to invest more and deepen its relationship with Cisco Systems , Facebook , Mirakl or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Havas Media revenues, which have grown to $8.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Havas Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Havas Media Tech Stack and Enterprise Applications
Havas Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Havas Media implemented Cisco Webex Meetings. Havas Media used Cisco Webex Meetings as its Audio Video and Web Conferencing solution to support client engagement and internal collaboration business functions, embedding Cisco Webex Meetings on their website to provide direct meeting access for external and internal participants.
The implementation delivered standard Audio Video and Web Conferencing capabilities including real time audio and video conferencing, screen sharing, meeting scheduling and recording, with emphasis on browser based access and hosted meeting sessions surfaced from the corporate site. Operational scope focused on agency account teams and communications groups to centralize virtual client engagements and creative reviews, while governance concentrated on meeting access controls and site level provisioning rather than named backend system integrations.
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Collaboration | Collaboration |
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2017 | 2017 |
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Havas Media eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023 Havas Media implemented Mirakl Marketplace Platform to operate an eCommerce marketplace on its public website, embedding marketplace capabilities into its digital commerce footprint. The implementation is centered on using Mirakl Marketplace Platform as the customer facing marketplace layer to enable third party seller listings and partner monetization across Havas Media digital properties.
Configuration focused on standard marketplace modules and workflows typical of the eCommerce category, including seller onboarding and catalog management, product listing orchestration, commission and fee configuration, and order orchestration to support multi-seller fulfillment. Mirakl Marketplace Platform was configured to expose marketplace inventory and offers through Havas Media website storefront pages, with marketplace catalog and offer data synchronized into the site experience and commerce checkout flows.
Operational coverage concentrates on the digital commerce and marketing operations teams, with governance layered around seller qualification, catalog curation, pricing and commission policies, and order dispute workflows. Integrations are scoped to the public website and the existing commerce stack, and to downstream payment and fulfillment partners to route transactions and logistics, while internal process changes emphasize seller lifecycle management and catalog governance to sustain marketplace operations.
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Havas Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdDaptive Intelligence | Legacy | AdDaptive Intelligence Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Havas Media deployed the AdDaptive Intelligence Platform for Account Based Marketing as a customer reference on the vendor roster. The deployment aligns with Havas Media’s media planning and activation initiatives within its France headquartered operations and wider global agency footprint.
The AdDaptive Intelligence Platform was configured to support account level audience segmentation, account matching workflows, multi channel ad orchestration, frequency and budget controls, and consolidated campaign reporting and attribution. Configuration work emphasized account centric audience models and centralized campaign templates to accelerate repeatable ABM activations.
Operational scope focused on media planning, programmatic activation, and client reporting functions across Havas Media account teams. Implementation narratives indicate the platform was used to operationalize account lists, maintain campaign controls, and standardize measurement outputs for agency planners and trading desks.
Governance and process changes centered on instituting ABM campaign ownership, standardized audience taxonomies, and a regular reporting cadence tied to account teams. The implementation reflects category aligned adoption of Account Based Marketing tooling to unify account targeting, activation, and measurement within agency media operations.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Havas Media ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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Havas Media TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2010 | 2010 |
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Havas Media CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Havas Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Havas Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Havas Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Havas Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Havas Media Technographics
Havas Media is a Media organization based in France,
with around 10000 employees and annual revenues of $8.20 billion.
Havas Media operates a diverse technology stack with applications such as
Cisco Webex Meetings, Mirakl Marketplace Platform and AdDaptive Intelligence Platform,
covering areas like Audio Video and Web Conferencing, eCommerce and Account Based Marketing.
Havas Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Mirakl and AdDaptive Intelligence.
Havas Media recently adopted applications including
Mirakl Marketplace Platform in 2023, Salesforce Sales Cloud in 2021 and AdDaptive Intelligence Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Havas Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Havas Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Havas Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.