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Michelin, an e2open customer evaluated Oracle Transportation Management

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Havas Media Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AdDaptive Intelligence Legacy AdDaptive Intelligence Platform Account Based Marketing CRM n/a 2019 2019
In 2019, Havas Media deployed the AdDaptive Intelligence Platform for Account Based Marketing as a customer reference on the vendor roster. The deployment aligns with Havas Media’s media planning and activation initiatives within its France headquartered operations and wider global agency footprint. The AdDaptive Intelligence Platform was configured to support account level audience segmentation, account matching workflows, multi channel ad orchestration, frequency and budget controls, and consolidated campaign reporting and attribution. Configuration work emphasized account centric audience models and centralized campaign templates to accelerate repeatable ABM activations. Operational scope focused on media planning, programmatic activation, and client reporting functions across Havas Media account teams. Implementation narratives indicate the platform was used to operationalize account lists, maintain campaign controls, and standardize measurement outputs for agency planners and trading desks. Governance and process changes centered on instituting ABM campaign ownership, standardized audience taxonomies, and a regular reporting cadence tied to account teams. The implementation reflects category aligned adoption of Account Based Marketing tooling to unify account targeting, activation, and measurement within agency media operations.
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2017 2017
Collaboration Collaboration 2017 2017
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mirakl Legacy Mirakl Marketplace Platform eCommerce eCommerce n/a 2023 2023
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2019 2019
Governance, Risk and Compliance TRM 2019 2019
Treasury Management TRM 2010 2010
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2018 2018
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at Havas Media
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Havas Media Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Havas Media Technographics

Havas Media is a Media organization based in France, with around 10000 employees and annual revenues of $8.20 billion.

Havas Media operates a diverse technology stack with applications such as AdDaptive Intelligence Platform, Cisco Webex Meetings and Mirakl Marketplace Platform, covering areas like Account Based Marketing, Audio Video and Web Conferencing and eCommerce.

Havas Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as AdDaptive Intelligence, Cisco Systems and Mirakl.

Havas Media recently adopted applications including Mirakl Marketplace Platform in 2023, Salesforce Sales Cloud in 2021 and AdDaptive Intelligence Platform in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Havas Media’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Havas Media’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Havas Media technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.