HeadBrands AB
HeadBrands AB Technographics
HeadBrands AB Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HeadBrands AB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 HeadBrands AB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HeadBrands AB has purchased the following applications: Microsoft 365 for Collaboration in 2017, Sitecore CMS for Web Content Management in 2017, APSIS One for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HeadBrands AB is running and its propensity to invest more and deepen its relationship with Microsoft , Sitecore , Apsis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HeadBrands AB revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HeadBrands AB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HeadBrands AB Tech Stack and Enterprise Applications
HeadBrands AB Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 HeadBrands AB deployed Microsoft 365 as its primary Collaboration platform. The implementation is visible from Microsoft 365 artifacts on the company website, and it was established to centralize productivity, email, and internal communication for the Swedish retail firm with roughly 80 employees. This configuration positions HeadBrands AB Microsoft 365 Collaboration to serve as the core business function for document collaboration and team communication.
The Microsoft 365 deployment comprises standard Collaboration capabilities including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for personal file storage, and Microsoft Teams for synchronous communication and meetings. Tenant architecture is operated through centralized administration with Azure Active Directory identity and access controls, with governance focused on user provisioning, group management, and conditional access policies to secure corporate resources. Operational coverage is company wide across HeadBrands AB, supporting cross functional workflows for marketing, sales, and operations through unified messaging, file sharing, and collaboration tooling.
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HeadBrands AB Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, HeadBrands AB deployed Sitecore CMS in a Web Content Management implementation to manage its public website. The deployment centralized content authoring, template-driven page design, a media library for digital assets, and publishing workflows to support the companys marketing and product teams. Sitecore CMS was configured to provide role-based editorial permissions and staged content approvals, aligning web operations with editorial and campaign processes. The implementation emphasized content lifecycle management to accelerate editorial updates for the corporate retail website.
Operationally the Sitecore CMS rollout targeted the company website and was governed by editorial workflows, scheduled publishing, and role-based user administration. Functional modules implemented included content authoring, template management, media asset management, and publishing orchestration using Sitecore CMS. The architecture focused on a content management and delivery model that separates authoring from live publishing, enabling the web team to manage localized product content and marketing campaigns. Governance centered on editorial ownership and approval processes to maintain brand consistency and content quality.
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HeadBrands AB CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apsis | Legacy | APSIS One | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, HeadBrands AB implemented APSIS One to centralize email marketing and customer engagement workflows. The deployment targeted its online and offline distribution channels for Nordic hairdressers, stylists and salon owners, using APSIS One as a Marketing Automation platform to support data-driven outreach.
The implementation emphasized data, segmentation and automation capabilities within APSIS One, with Creative Services delivering customised email templates and Professional Services providing strategic guidance. Triggered flows for automation were configured as core functional modules, enabling event-driven email sequences and audience segmentation based on customer behavior and profiles.
Operational coverage focused on the marketing organization and customer-facing campaign orchestration across digital and physical sales touchpoints, with APSIS One used to orchestrate email campaigns, manage segmented audiences and maintain template consistency. The work with APSIS Professional Services framed the technical configuration and the setup of triggered flows, ensuring the automation logic, timing and content variants were operationally mapped to customer journeys.
Governance and workflow changes included standardizing template assets through Creative Services and embedding segmentation and automated trigger ownership into marketing processes. HeadBrands AB used APSIS One to optimize email marketing through better use of data, segmentation and automation, aligning application configuration with the company goal to reach customers with the right content at the right time.
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HeadBrands AB PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
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HeadBrands AB IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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|
|
|
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Application Hosting and Computing Services | IaaS |
|
2011 | 2011 |
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IT Decision Makers and Key Stakeholders at HeadBrands AB
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by HeadBrands AB Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HeadBrands AB IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HeadBrands AB digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD HeadBrands AB Technographics
HeadBrands AB is a Retail organization based in Sweden,
with around 80 employees and annual revenues of $10.0 million.
HeadBrands AB operates a diverse technology stack with applications such as
Microsoft 365, Sitecore CMS and APSIS One,
covering areas like Collaboration, Web Content Management and Marketing Automation.
HeadBrands AB has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Sitecore and Apsis.
HeadBrands AB recently adopted applications including
Intuit Mailchimp Mandrill in 2021, Microsoft Azure Cloud Services in 2019 and APSIS One in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HeadBrands AB’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HeadBrands AB’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HeadBrands AB technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.