HealthKart
7th Floor, HealthKart Head Office Motorola Building, Sector 14 Opposite, Canal Colony,
Gurgaon, 122001,
India
Gurgaon, 122001,
India
91 124 461 6444
Consumer Packaged Goods
HealthKart Technographics
HealthKart Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HealthKart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 HealthKart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HealthKart has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Ameyo Voice Logger System for Call Center in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HealthKart is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , Ameyo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HealthKart revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HealthKart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HealthKart Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, HealthKart deployed FreeWheel Demandsuite on its website to manage programmatic advertising and agency relationships within the Agency Management category. The implementation situates FreeWheel Demandsuite as the primary ad operations and campaign orchestration layer for HealthKart's digital properties, aligning the application with marketing, ad operations, and monetization business functions.
FreeWheel Demandsuite was configured to support core Agency Management capabilities including programmatic ad decisioning, campaign management and trafficking, inventory configuration and yield control, creative delivery and frequency management, and reporting and analytics. Configuration work focused on campaign workflow definitions, inventory segmentation, and rule based targeting and pacing that are consistent with Agency Management functional norms.
The deployment is embedded in HealthKart's website ad stack and operationally scoped to the company web properties, touching digital marketing, ad operations, and revenue teams. Integrations are implemented at the ad tag and ad decisioning layer to route inventory through FreeWheel Demandsuite, and reporting feeds are centralized for campaign measurement and reconciliation.
Governance for the rollout emphasized centralized campaign approval workflows and operational handoffs between media planners and ad operations, with documented configuration versioning and change controls to manage live campaign updates. The narrative centers on HealthKart, FreeWheel Demandsuite, and Agency Management as the control plane for web based programmatic advertising at the company.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011 HealthKart implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The adoption established a cloud-first collaboration baseline for corporate communications, document authoring, calendaring, and shared storage across the organization.
The Google Workspace (Formerly Google G-Suite) deployment included core collaboration capabilities such as Gmail for enterprise email, Calendar for scheduling, Drive for cloud storage, Docs, Sheets and Slides for real-time document collaboration, and Meet for virtual meetings, alongside the Admin console for domain and user management. Configuration patterns reflect standard Collaboration practices, including centralized user provisioning, group-based access controls, and administrative policy enforcement for account and data management.
Operational coverage extended across HealthKart’s India operations, supporting business functions including marketing, customer support, product, HR and finance. Public site references indicate Google Workspace is in use as part of HealthKart’s broader digital collaboration fabric, and the suite was positioned to enable cross-functional document workflows and synchronous collaboration.
Governance and rollout emphasis aligned with common Collaboration implementations, with administrative role segregation, email retention and data access policies, and phased user onboarding and training to standardize workflows. Ongoing administration likely focuses on account lifecycle, group membership governance, and security controls available through the Google Workspace Admin console.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ameyo | Legacy | Ameyo Voice Logger System | Call Center | CRM | n/a | 2012 | 2012 |
In 2012 HealthKart deployed the Ameyo Voice Logger System to support its Call Center operations, provisioning voice logging and interaction management capabilities across its contact centers. The Ameyo Voice Logger System was positioned to improve customer routing and agent oversight for HealthKart, aligning the application with inbound customer service and outbound contact workflows.
The implementation emphasized priority based routing, which directed high value customers to agents with minimal wait time and preserved interaction quality. Ameyo’s agent level dashboard gave individual agents a real time view to self gauge performance, while configurable reporting allowed supervisors to tailor reports to existing business processes. The Call Center deployment leveraged standard call recording and session logging typical of voice logger systems, and applied those records to workforce management and quality assurance use cases.
A notable integration in the deployment was with DNC India, which enabled scrubbing of outbound lists and reduced dialer compliance risk in HealthKart’s outbound process. The system supported both inbound priority routing and outbound list hygiene, connecting the Ameyo Voice Logger System to operational dialing workflows and contact list management processes.
Operational impacts included improved workforce management and customized reporting that mapped to HealthKart business processes, and higher quality interactions for routed priority customers. HealthKart Ameyo Voice Logger System Call Center customer service and outbound teams used the new dashboards and reports to standardize agent monitoring and workflow governance, delivering a measurable shift in how contact center operations were instrumented and governed.
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Customer Engagement | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at HealthKart
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by HealthKart Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD HealthKart Technographics
HealthKart is a Consumer Packaged Goods organization based in India,
with around 500 employees and annual revenues of $50.0 million.
HealthKart operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Google Workspace (Formerly Google G-Suite) and Ameyo Voice Logger System,
covering areas like Agency Management, Collaboration and Call Center.
HealthKart has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Google and Ameyo.
HealthKart recently adopted applications including
FreeWheel Demandsuite in 2023, Teads Platform in 2023 and MoEngage Enagage in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HealthKart’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HealthKart’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HealthKart technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.