Heinon Tukku Oy
Vanha talvitie 2,
Helsinki, 101,
Finland
Helsinki, 101,
Finland
385 20 717 0490
Professional Services
Heinon Tukku Oy Technographics
Heinon Tukku Oy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heinon Tukku Oy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Heinon Tukku Oy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heinon Tukku Oy has purchased the following applications: IBM Cognos Business Intelligence for Analytics and BI in 2015, SAP Commerce Cloud (ex Hybris) for eCommerce in 2015, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heinon Tukku Oy is running and its propensity to invest more and deepen its relationship with IBM , SAP , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heinon Tukku Oy revenues, which have grown to $219.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heinon Tukku Oy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heinon Tukku Oy Tech Stack and Enterprise Applications
Heinon Tukku Oy Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cognos Business Intelligence | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
In 2015 Heinon Tukku Oy deployed IBM Cognos Business Intelligence to centralize reporting and analytics across finance, sales and catalogue operations, positioning the implementation within the Analytics and BI category. The IBM Cognos Business Intelligence implementation served as the primary reporting platform for operational and financial use cases at the 450 person professional services distributor.
Configuration work focused on role based report production and workflow support, with an eSales Administrator role established to manage content and distribution. IBM Cognos Business Intelligence was configured to produce statistics and reports used directly for compensation invoicing, sending credit notes, and annual refund calculus, and to support catalogue updating workflows that feed merchandising and sales teams.
The deployment included tested integration points with SAP ERP, with SAP ERP testing noted as part of the rollout to validate transactional data feeds into Cognos reports. Data orchestration centered on feeding finance and sales ledgers into Cognos for invoicing and credit note reconciliation, preserving source system alignment and auditability for statutory and operational reporting.
Governance emphasized report ownership and operational handoffs, with designated report producers responsible for statistics generation and distribution, and eSales Administrator ownership of catalog and sales reporting processes. Testing cycles and process checkpoints were used to align Cognos report outputs with existing SAP driven accounting and invoicing workflows, ensuring the Analytics and BI platform served business functions across finance, sales and catalogue management.
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Heinon Tukku Oy eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | Bilot | 2015 | 2015 |
In 2015, Heinon Tukku Oy implemented SAP Commerce Cloud (ex Hybris) as its primary eCommerce platform, positioning the application as the central customer engagement and commerce engine in a layered business IT solution. The decision was presented publicly and tied to executive sponsorship, signaling a strategic focus on customer management and commerce orchestration.
The implementation combined SAP Profitability and Cost Management for enhanced analytics, SAP Commerce Cloud (ex Hybris) for commerce capabilities including storefront and catalog management, Bilot SmartChannel to accelerate front end engagement, and SAP Cloud-for-Customer for CRM and customer lifecycle management. Configuration work emphasized analytics-driven customer segmentation, offer orchestration, and commerce personalization to feed the engagement layer.
Bilot acted as the system integrator, integrating SmartChannel with SAP Commerce Cloud and SAP Cloud-for-Customer so that analytics and profitability insights flow into commerce interactions. Operational coverage centered on commercial and customer service functions, centralizing customer management and aligning commerce execution with profitability analytics.
Governance and rollout were reinforced by visible executive advocacy from CEO Marja Hämäläinen and customer testimonials presented at industry events, which supported adoption and market visibility. Two months after the public presentation the vendor reported increased prospect engagement, including three documented discussions in which Hämäläinen’s remarks were explicitly cited, and growing interest in Bilot Smart Solutions as a companion to the SAP-led eCommerce stack.
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Heinon Tukku Oy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Heinon Tukku Oy implemented Hotjar on its public website to support Customer Experience and web user behavior analysis. Heinon Tukku Oy deployed Hotjar to instrument customer-facing pages for behavioral insights and on-site feedback collection.
The Hotjar implementation used a client-side JavaScript tracking snippet to enable session recordings, heatmaps, conversion funnel visualization, form analytics, and on-site feedback polls and surveys. Configuration and sampling controls were managed through the Hotjar admin console, aligning with standard Customer Experience instrumentation and qualitative analytics practices.
Operational coverage was limited to the company website, with data used to inform UX, digital marketing, and e-commerce decision making within Heinon Tukku Oy. Governance centered on centralized account administration and page-level recording rules, enabling recurring review of session replays and aggregated heatmap and survey results.
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Sales Automation | CRM |
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2011 | 2011 |
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Heinon Tukku Oy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Heinon Tukku Oy
| First Name | Last Name | Title | Function | Department | Phone | |
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ICT Support Specialist | Manager | Finance | |
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Chief Accountant | CXO | Finance | |
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Managing Director | Director | Finance | |
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Key Account Manager | Manager | Finance | |
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IT Director | Director | IT | |
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Managing director | Director | Finance | |
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Purchaser | Manager | Procurement | |
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Director Of Purchasing | Director | Procurement | |
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Purchasing Manager | Manager | Procurement | |
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Development Manager | Manager | Finance | |
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Apps Being Evaluated by Heinon Tukku Oy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heinon Tukku Oy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heinon Tukku Oy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Heinon Tukku Oy Technographics
Heinon Tukku Oy is a Professional Services organization based in Finland,
with around 450 employees and annual revenues of $219.0 million.
Heinon Tukku Oy operates a diverse technology stack with applications such as
IBM Cognos Business Intelligence, SAP Commerce Cloud (ex Hybris) and Hotjar,
covering areas like Analytics and BI, eCommerce and Customer Experience.
Heinon Tukku Oy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, SAP and Contentsquare.
Heinon Tukku Oy recently adopted applications including
Google Cloud Platform (GCP) in 2021, Cloudflare CDN in 2020 and Hotjar in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heinon Tukku Oy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heinon Tukku Oy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heinon Tukku Oy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.