HelloFresh Australia
Level 3, 5-13 Queen Street, Chippendale,
Sydney, 2008, NSW,
Australia
Sydney, 2008, NSW,
Australia
61 2 8188 8722
Consumer Packaged Goods
HelloFresh Australia Technographics
HelloFresh Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HelloFresh Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 HelloFresh Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HelloFresh Australia has purchased the following applications: Xero for ERP Financial in 2012, ADP PayForce for Payroll in 2016, Zoom Chat (ex Solvvy) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HelloFresh Australia is running and its propensity to invest more and deepen its relationship with Xero , Oracle , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HelloFresh Australia revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HelloFresh Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HelloFresh Australia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012 HelloFresh Australia implemented Xero as its ERP Financial application to centralize core accounting functions for the Australian operation. The deployment placed Xero at the center of finance and accounting workflows, establishing a single system of record for transactional finance processes.
The Xero implementation emphasized standard ERP Financial capabilities, including general ledger configuration, accounts payable automation, accounts receivable and invoicing, bank reconciliation, and expense management. Configuration work focused on chart of accounts alignment, automated invoice routing, and period close controls to support recurring month end processes and statutory reporting requirements.
The Xero deployment was executed alongside workforce systems Deputy and Tanda, creating a functional separation between core financial systems and workforce management tools. Operational coverage targeted finance and accounting teams across HelloFresh Australia, with Deputy and Tanda used for rostering and time capture while Xero handled financial posting and cash management.
Governance centered on process standardization for supplier onboarding, invoice approval workflows, and close governance, with program oversight managing parallel rollouts of Xero, Deputy and Tanda. The implementation narrative reflects a coordinated program approach that aligned ERP Financial configuration with workforce system adoption to stabilize transactional finance and payroll-adjacent processes.
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ERP Financial | ERP Financial Management |
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2022 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP PayForce | Payroll | HCM | n/a | 2016 | 2016 |
In 2016, HelloFresh Australia implemented ADP PayForce, a Payroll application. The deployment included ADP RealTime as the time and attendance system, providing integrated workforce time capture and payroll feeds for the Australian operation.
Configuration and ongoing maintenance focused on payroll processing, award interpretation, and pay rule configuration to address multiple Award and legislative changes, including updates for minimum wage increases and penalty rate changes. ADP PayForce was used to drive pay calculations and automated pay run inputs, while ADP RealTime supplied validated attendance data and rostering inputs for the roughly 700 employee population.
Operational ownership sat with payroll and HR operations, with the project lead maintaining technical configuration and compliance updates for both ADP PayForce and ADP RealTime. Governance practices emphasized controlled configuration changes, testing and release cycles for Award updates, and cross-functional coordination between payroll, HR, and operational stakeholders to ensure legislative changes were applied consistently.
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Time and Attendance | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom Chat (ex Solvvy) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 HelloFresh Australia deployed Zoom Chat (ex Solvvy) on its website. The implementation used the Chatbots and Conversational AI category to provide a web-based conversational agent focused on customer support and FAQ automation. Zoom Chat (ex Solvvy) was embedded as the site chat widget to surface knowledge-base answers and to escalate complex inquiries to human support when necessary. The deployment targeted Australia-facing customer service operations and the digital customer experience channel.
Configuration emphasized conversational workflows, intent recognition, and knowledge base-driven answer retrieval consistent with Chatbots and Conversational AI functional patterns. The implementation handled web channel interactions and was aligned with existing support processes, establishing governance requirements for response content, escalation rules, and ongoing training data management. Operational ownership sat with customer service and digital experience teams who maintained conversational content and tuning. The narrative reflects a web-embedded chatbot deployment for HelloFresh Australia using Zoom Chat (ex Solvvy).
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Logistics Management | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HelloFresh Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by HelloFresh Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HelloFresh Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HelloFresh Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD HelloFresh Australia Technographics
HelloFresh Australia is a Consumer Packaged Goods organization based in Australia,
with around 700 employees and annual revenues of $100.0 million.
HelloFresh Australia operates a diverse technology stack with applications such as
Xero, ADP PayForce and Zoom Chat (ex Solvvy),
covering areas like ERP Financial, Payroll and Chatbots and Conversational AI.
HelloFresh Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, ADP and Zoom Video Communications.
HelloFresh Australia recently adopted applications including
Oracle Cloud ERP in 2022, Freshservice in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HelloFresh Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HelloFresh Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HelloFresh Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.