Loveland, 80538, CO,
United States
Heska Corp Technographics
Heska Corp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heska Corp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 655 Heska Corp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heska Corp has purchased the following applications: Salesforce Marketing Cloud for Marketing Automation in 2016, New Relic APM for Application Performance Management in 2019, Pathwire MailJet for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heska Corp is running and its propensity to invest more and deepen its relationship with Salesforce , Constant Contact , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heska Corp revenues, which have grown to $253.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heska Corp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heska Corp Tech Stack and Enterprise Applications
Heska Corp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016 Heska Corp implemented Salesforce Marketing Cloud to provide Marketing Automation capabilities on its website. The deployment targeted web-driven customer engagement and campaign orchestration, enabling marketing and digital teams to manage lead capture, email campaigns, and on-site personalization through a cloud SaaS instance instrumented on Heska's public site.
Salesforce Marketing Cloud was configured to support content management, email campaign orchestration, and journey automation, using the platform’s web tracking and API-based connectors to route site events into segmentation and campaign logic. Operational ownership was centered in marketing operations and digital marketing, with governance focused on campaign templates, role-based access, consent management for site interactions, and analytics instrumentation to support ongoing demand generation and customer engagement workflows.
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Heska Corp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Heska Corp implemented New Relic APM as part of its Application Performance Management coverage for its public website. Heska Corp deployed New Relic APM to instrument the web application stack and establish continuous performance visibility for site operations and engineering teams.
The implementation included agent based instrumentation across web and server tiers, real time transaction tracing, error analytics, and the creation of custom dashboards and alerting rules using New Relic APM. Configuration emphasized application health signals, slow transaction identification, and error rate monitoring, aligned to standard APM workflows for triage and root cause analysis.
Operational scope for New Relic APM focused on the corporate website, providing telemetry to web operations, development, and site reliability functions. Governance centered on dashboard driven monitoring and alerting workflows to support incident investigation and performance troubleshooting, with instrumentation and alert thresholds configured to surface application degradations to engineering teams.
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Heska Corp PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Heska Corp deployed Pathwire MailJet to manage Transactional Email on its public website. The implementation is scoped to site-originated communications and customer-facing notifications generated by web interactions. This deployment places Pathwire MailJet at the application delivery layer of Heska's web presence.
Pathwire MailJet is configured to provide SMTP and API delivery, template management, and event-level delivery tracking, which are core Transactional Email capabilities. Integration resides in the website application layer, linking form triggers and automated site workflows to Pathwire MailJet for reliable message delivery. Operational ownership and configuration are maintained alongside the website application operations, with monitoring focused on delivery events and template lifecycle.
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Heska Corp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Heska Corp CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Heska Corp
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Director, Corporate IT | Director | Finance | ||||
| Chief Executive Officer and President | CXO | Finance | ||||
| Director of IT | Director | IT |
Apps Being Evaluated by Heska Corp Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-18 | Heska Corp | Evaluated | EzyVet | EzyVet | Medical Practice Management | ERP Services and Operations |