Hootsuite US
12 East 49th Street Floor 11,
New York, 10017, NY,
United States
New York, 10017, NY,
United States
1 604-910-6248
Professional Services
Hootsuite US Technographics
Hootsuite US Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hootsuite US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Hootsuite US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hootsuite US has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Workday Absence Management for Absence and Leave Management in 2015, FreeWheel Demandsuite for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hootsuite US is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Emburse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hootsuite US revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hootsuite US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hootsuite US Tech Stack and Enterprise Applications
Hootsuite US ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020 Hootsuite implemented Tipalti Invoice Management and Bill Processing System as its AP Automation platform to centralize accounts payable processing for the companys finance organization. The deployment focused on supporting day to day AP operations including invoice intake, coding validation and control, supplier communications, and national and international payment execution.
Tipalti Invoice Management and Bill Processing System was configured to manage invoice capture and verification, purchase order matching with vendor bills, approval workflows tied to budget holder authorization, and the orchestration of cheque runs, wires and ACH payments. Configuration emphasized transaction level coding and reconciliation to support month end close activities and ongoing accounts payable governance carried out by the finance team.
Operational coverage centered on the accounts payable function, procurement touchpoints and corporate purchasers, with the Accounts Payable Specialist acting as the primary system owner and daily operator. Governance included weekly manager reviews to identify process improvements, coordination of finance policies, and direct communication channels with budget holders for urgent payments and approval escalations.
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2014 | 2014 |
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Expense Management | ERP |
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2018 | 2018 |
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Hootsuite US HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2015 | 2015 |
In 2015, Hootsuite US implemented Workday Absence Management as part of its Absence and Leave Management estate. The deployment was owned by the People Systems function and aligned with broader Workday HCM adoption across HR and payroll operations.
Workday Absence Management was configured to manage absence workflows, entitlement rules, and reporting, and it was managed alongside modules including Onboarding, Advanced Compensation, Performance, Learning, and Payroll. Configuration responsibilities included security, data integrity, and ongoing optimization of features and workflows to support scalability and end user experience.
Integrations and data flows were architected through SFTP, API, and Workday EIB to support feeds to payroll, reporting, and connected HR systems. The implementation coexisted with Greenhouse ATS and Culture Amp and included interfaces to finance stakeholders such as FP&A, as well as operational stakeholders in Legal, IT, Security, and Operations.
Governance included structured testing for all system releases, stakeholder requirements gathering, and training and support programs led by People Systems to ensure adoption across HR and cross functional teams. The team participated in Workday community and early adopter groups for adoption planning and continued to provide oversight of related programs including equity administration and global mobility while iterating on absence processes.
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Applicant Tracking System | HCM |
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2015 | 2015 |
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Applicant Tracking System | HCM |
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2022 | 2022 |
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2015 | 2015 |
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Employee Experience | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2015 | 2015 |
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Onboarding | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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Hootsuite US ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
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Travel Management | ERP Services and Operations |
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2015 | 2015 |
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Hootsuite US AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Hootsuite US Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Hootsuite US Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Hootsuite US CRM
Hootsuite US EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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Hootsuite US ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Hootsuite US PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Hootsuite US Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2006 | 2009 |
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Hootsuite US TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Hootsuite US PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2020 | 2021 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Hootsuite US IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2009 | 2009 |
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Cloud Storage | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Disaster Recovery as a Service (DRaaS) | IaaS |
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2020 | 2020 |
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Hootsuite US CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Hootsuite US
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Revenue Officer | CXO | Finance | |
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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Senior Director, Global Corporate Communications | Director | Marketing | |
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Apps Being Evaluated by Hootsuite US Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hootsuite US IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hootsuite US digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hootsuite US Technographics
Hootsuite US is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $60.0 million.
Hootsuite US operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Workday Absence Management and FreeWheel Demandsuite,
covering areas like AP Automation, Absence and Leave Management and Agency Management.
Hootsuite US has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Workday and FreeWheel, A Comcast Company.
Hootsuite US recently adopted applications including
Salesforce Sales Cloud in 2021, Citrix Wrike in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hootsuite US’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hootsuite US’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hootsuite US technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.