San Diego, 92101-1508, CA,
United States
Howard Associates Technographics
Howard Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Howard Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Howard Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Howard Associates has purchased the following applications: Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2014, Network Solutions Email & Office for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Howard Associates is running and its propensity to invest more and deepen its relationship with Adobe Systems , Network Solutions , IONOS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Howard Associates revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Howard Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Howard Associates Tech Stack and Enterprise Applications
Howard Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Howard Associates implemented Adobe Marketing Cloud (ex Omniture) on its website. Howard Associates is a United States professional services firm with four employees and the implementation focuses on web based instrumentation to capture visitor behavior and site traffic for marketing and digital engagement purposes. The deployment leverages client side tagging and page level measurement to feed Adobe Marketing Cloud analytics and audience capabilities into the company website architecture. This places Adobe Marketing Cloud (ex Omniture) squarely in the Marketing Automation stack for the organization.
The configuration implements core Marketing Automation capabilities typical of Adobe Marketing Cloud, including web analytics, behavioral tracking, visitor segmentation, and campaign measurement to support marketing and business development functions. Operational scope is centered on the corporate website and online lead engagement, with architecture kept lightweight and oriented toward tag management, event capture, and audience definition. Governance is oriented around data collection controls and tag governance to manage analytics accuracy and consent aligned workflows.
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Howard Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Network Solutions | Legacy | Network Solutions Email & Office | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Howard Associates implemented Network Solutions Email & Office. The deployment used Network Solutions Email & Office within the Application Hosting and Computing Services category to provide hosted email and basic office productivity for the firm, aligning the application to core business communications and website contact functions. Implementation scope centers on the company website email provisioning and domain hosting configuration that routes inbound and outbound messages through Network Solutions mail servers.
Configuration and operational design emphasized mailbox provisioning, administrative console management, DNS MX record updates, and SMTP and IMAP access consistent with hosted email service patterns. Given Howard Associates small employee base, the operational footprint centralized user account management and email administration in the Network Solutions control panel, and governance adjustments focused on updating website contact workflows and consolidating email operational ownership to a single hosted provider.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Howard Associates
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Apps Being Evaluated by Howard Associates Executives
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