Howard's Auto Supply
3348 Gulfway Drive,
Port Arthur, 77642, TX,
United States
Port Arthur, 77642, TX,
United States
1 409-982-9477
Distribution
Howard's Auto Supply Technographics
Howard's Auto Supply Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Howard's Auto Supply and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Howard's Auto Supply employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Howard's Auto Supply has purchased the following applications: GoDaddy Webmail for Collaboration in 2013, Ecwid for eCommerce in 2018, Adobe Analytics Cloud for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Howard's Auto Supply is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Ecwid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Howard's Auto Supply revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Howard's Auto Supply intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Howard's Auto Supply Tech Stack and Enterprise Applications
Howard's Auto Supply Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Howard's Auto Supply deployed GoDaddy Webmail as its primary email and webmail interface. Howard's Auto Supply uses GoDaddy Webmail in the Collaboration category to manage customer and supplier communications visible from the company website. The implementation supports core webmail workflows and browser-based inbox access for a small United States distribution firm with about 10 employees.
Mailbox provisioning and account administration are managed through the company's GoDaddy hosting account, providing standard email capabilities such as SMTP and IMAP access and browser-based message handling. Operational scope is concentrated on sales and operations functions handling order inquiries and vendor coordination across the single site, with account-level administration controlling user mailboxes and access. Governance is centered on the GoDaddy account administrator who manages user credentials and mailbox settings while standard Collaboration practices such as email folders, forwarding, and shared access are used to organize communications.
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Collaboration | Collaboration |
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2022 | 2022 |
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Howard's Auto Supply eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ecwid | Legacy | Ecwid | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Howard's Auto Supply implemented Ecwid on its website. Howard's Auto Supply implemented Ecwid, an eCommerce application, to provide a hosted storefront experience embedded into https://www.howardsauto.com/.
The Ecwid deployment covers standard eCommerce modules including product catalog management, shopping cart and checkout workflows, order capture and basic order management, plus pricing and tax configuration. Configuration work focused on catalog import and SKU mapping, product metadata population, and storefront theming to align with the existing site.
Architecture follows an embedded storefront model with Ecwid hosted components rendered inside Howard's Auto Supply web pages. Operational coverage is centered on sales and fulfillment functions, with storefront administration accessed by internal staff for product updates, pricing adjustments, and order processing.
Governance and rollout reflected a small business approach, with administrator accounts created, permissions configured, and staff trained on Ecwid storefront and order workflows. Howard's Auto Supply uses Ecwid as an eCommerce platform to support online sales and catalog management business functions.
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Howard's Auto Supply CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2018 | 2018 |
In 2018, Howard's Auto Supply deployed Adobe Analytics Cloud on its website. Howard's Auto Supply implemented Adobe Analytics Cloud for Marketing Analytics to instrument web pages and support marketing and e-commerce measurement for the small distribution business.
The implementation uses Adobe Analytics Cloud client-side data collection to capture page views, click events, and form interactions. Configuration emphasized event tagging, custom variables to capture product and category context, and dashboarding for campaign and site behavior reporting. Adobe Analytics Cloud was configured to provide segmentation and funnel analysis capabilities consistent with Marketing Analytics workflows.
Operational scope was limited to the corporate website, with the Adobe client-side tag embedded across site pages to centralize web behavior capture. The deployment supported marketing and site merchandising workflows within the company, rather than broad enterprise integrations. No other system integrations are specified in source data, so the implementation focused on web-level instrumentation and reporting.
Governance centered on marketing ownership of report configuration and tag management, with lightweight data governance and naming conventions to keep event taxonomy consistent. For a ten person distributor the architecture remained deliberately simple, prioritizing client-side collection and dashboard access over heavy backend orchestration.
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Howard's Auto Supply TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Howard's Auto Supply IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Howard's Auto Supply
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Howard's Auto Supply Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Howard's Auto Supply IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Howard's Auto Supply digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Howard's Auto Supply Technographics
Howard's Auto Supply is a Distribution organization based in United States,
with around 10 employees and annual revenues of $1.0 million.
Howard's Auto Supply operates a diverse technology stack with applications such as
GoDaddy Webmail, Ecwid and Adobe Analytics Cloud,
covering areas like Collaboration, eCommerce and Marketing Analytics.
Howard's Auto Supply has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GoDaddy, Ecwid and Adobe Systems.
Howard's Auto Supply recently adopted applications including
Microsoft 365 in 2022, Usercentrics Consent Management Platform (CMP) in 2021 and Ecwid in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Howard's Auto Supply’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Howard's Auto Supply’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Howard's Auto Supply technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.