Iberostar Group
Calle General Riera 154,
Palma de Mallorca, 7010,
Spain
Palma de Mallorca, 7010,
Spain
34 971 99 80 60
Leisure and Hospitality
Iberostar Group Technographics
Iberostar Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iberostar Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Iberostar Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iberostar Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, Ruby Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iberostar Group is running and its propensity to invest more and deepen its relationship with SAP , Ruby , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iberostar Group revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iberostar Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iberostar Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | Epi Use Labs | 2017 | 2018 |
In 2017 Iberostar Group implemented SAP S/4 HANA as its ERP Financial platform. The rollout replaced SAP ERP ECC 6.0 and was executed with Epi Use Labs as the implementation partner.
The SAP S/4 HANA instance is structured to support core ERP Financial capabilities, with configuration and custom development activities scoped to validate accounting, general ledger and period close workflows alongside accounts payable and accounts receivable processes. Customizations and developments within the S/4 landscape are tested end to end, with configuration management applied to ensure transportability across clients.
Iberostar uses Client Sync™ from the DSM suite to refresh non production clients by copying data from Production, explicitly updating the Development and Integration environments to enable realistic testing of all customizations and developments within the S/4 landscape. This client copy mechanism is incorporated into the SAP S/4 HANA environment to maintain parity between production data and test tenants across the system landscape.
Operational governance centers on repeated client refreshes for Development and Integration to validate changes prior to higher level promotion, a process implemented by Epi Use Labs and described as straightforward and uncomplicated. The implementation emphasizes environment fidelity and testability for finance and IT teams without introducing additional complexity into the client refresh workflow.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Iberostar Group deployed Ruby Live Chat on their public website. The deployment uses Ruby Live Chat, classified under Chatbots and Conversational AI, to support customer service and guest engagement functions on the corporate site. The implementation provides a web-facing conversational interface to capture inquiries related to bookings, guest services, and pre-stay questions from site visitors.
Implementation is structured as a web-embedded live chat widget, leveraging standard Chatbots and Conversational AI capabilities such as live agent handoff, routing rules, chat transfer, and transcript capture aligned with agent workflows. Operational coverage is focused on the website channel to serve online guests and prospect inquiries, with governance oriented around agent routing configuration and transcript retention workflows to support customer support and reservations teams. The Ruby Live Chat installation establishes a conversational engagement layer for Iberostar Group to manage web-originating service interactions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Iberostar Group implemented Google Workspace (Formerly Google G-Suite) across its corporate productivity environment. The deployment focused on Google Workspace as the primary Collaboration platform to centralize email, document collaboration, calendaring, and conferencing for the organization.
The implementation provisioned core Google Workspace modules including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Meet and Google Calendar together with the Google Admin console for tenant and user management. Configuration work emphasized shared drives, collaborative editing workflows, and policy configuration consistent with large scale SaaS collaboration deployments.
Architecturally the solution was delivered as a cloud native, multi-tenant Google Workspace tenancy with centralized domain administration and console-based provisioning. Operational coverage targeted enterprise business functions responsible for corporate communications, reservations and guest services coordination, finance, human resources, and property operations, using Google Workspace collaboration and messaging capabilities to standardize cross-functional workflows.
Governance was organized around centralized administration, account provisioning, and standard security controls available in Google Workspace, including administrative policy enforcement and device management. Adoption and usage governance focused on standardizing collaborative document workflows and meeting orchestration to support consistent operations across Iberostar Group.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Iberostar Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Iberostar Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Iberostar Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Iberostar Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Iberostar Group Technographics
Iberostar Group is a Leisure and Hospitality organization based in Spain,
with around 34000 employees and annual revenues of $3.00 billion.
Iberostar Group operates a diverse technology stack with applications such as
SAP S/4 HANA, Ruby Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Iberostar Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Ruby and Google.
Iberostar Group recently adopted applications including
Ruby Live Chat in 2021, Amazon Elastic Load Balancing (ELB) in 2021 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Iberostar Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Iberostar Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Iberostar Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.