AI Buyer Insights:

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

Imaginal Marketing Group
Location
636 N. Carrollton Ave.,
New Orleans, 70119, LA,
United States
Website
https://www.imaginalmarketing.com/
Phone
1 985-792-0991
Artw industry
Professional Services
Employee
Revenue

Imaginal Marketing Group Technographics

Imaginal Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Imaginal Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Imaginal Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Imaginal Marketing Group has purchased the following applications: Intuit QuickBooks Online for ERP Financial in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Hubspot Marketing Automation for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Imaginal Marketing Group is running and its propensity to invest more and deepen its relationship with Intuit , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Imaginal Marketing Group revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Imaginal Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Imaginal Marketing Group Tech Stack and Enterprise Applications

Imaginal Marketing Group ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit QuickBooks Online ERP Financial ERP n/a 2019 2019
In 2019 Imaginal Marketing Group implemented Intuit QuickBooks Online. The deployment designated Intuit QuickBooks Online as the core ERP Financial solution to manage the company finance operations for its United States-based professional services firm. The implementation centered on accounts payable and accounts receivable workflows, invoice scanning and data entry, bank and credit card statement reconciliation, client record updates, credit card processing, audit support and financial reporting. Intuit QuickBooks Online was configured to support routine AP/AR transaction processing, reconciliation cycles and ad hoc reporting, aligning system roles to day to day bookkeeping and month end close activities. Operationally the solution was embedded within the finance function to support the Finance Director and staff responsible for transaction capture and reconciliations. Staffing and governance expectations emphasized one to two years of accounting experience with AP/AR and QuickBooks, strong spreadsheet skills, multitasking and a team oriented, solution oriented work ethic, with finance assistants performing scanning, entry, reconciliations, client updates, processing payments and support for special projects on either full or part time schedules.
Imaginal Marketing Group Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013, Imaginal Marketing Group implemented Google Workspace (Formerly Google G-Suite) to establish core Collaboration and productivity services across the firm. The implementation is referenced on their website and provides company-wide email, calendaring, and cloud document collaboration for a 70 employee professional services organization. Configured modules include Gmail for corporate email, Google Calendar for scheduling, Google Drive with shared drives for document storage, Google Docs, Sheets and Slides for collaborative content creation, and Google Meet for virtual meetings, all managed through the Google Workspace admin console. Operational scope centers on marketing, client communications, and internal project collaboration, with administrative controls for user provisioning, domain management, and role based access controls. The deployment aligns with standard Collaboration functionality for small professional services firms and supports integrated content workflows and real time collaboration.
Collaboration Collaboration 2016 2016
Collaboration Collaboration 2023 2023
Imaginal Marketing Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Marketing Automation Marketing Automation CRM n/a 2021 2021
In 2021, Imaginal Marketing Group implemented Hubspot Marketing Automation. The Hubspot Marketing Automation instance is deployed as a cloud SaaS presence embedded on the company website to centralize inbound lead capture and digital campaign execution for the professional services marketing function. Configuration emphasizes typical Marketing Automation capabilities, including website form capture, email campaign orchestration, landing page management, behavioral tracking, and contact segmentation to support lead nurturing workflows. Operational scope is concentrated in the marketing department, with governance framed around centralized administration, campaign templates, and documented processes for lead qualification and sales handoff to ensure consistent client engagement workflows.
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Imaginal Marketing Group PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2013 2013
Transactional Email PaaS 2016 2016
Imaginal Marketing Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2016 2016

IT Decision Makers and Key Stakeholders at Imaginal Marketing Group

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Imaginal Marketing Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Imaginal Marketing Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Imaginal Marketing Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Imaginal Marketing Group Technographics
Imaginal Marketing Group is a Professional Services organization based in United States, with around 70 employees and annual revenues of $8.0 million.
Imaginal Marketing Group operates a diverse technology stack with applications such as Intuit QuickBooks Online, Google Workspace (Formerly Google G-Suite) and Hubspot Marketing Automation, covering areas like ERP Financial, Collaboration and Marketing Automation.
Imaginal Marketing Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intuit, Google and HubSpot.
Imaginal Marketing Group recently adopted applications including Slack Connect in 2023, Hubspot Marketing Automation in 2021 and Intuit Mailchimp in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Imaginal Marketing Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Imaginal Marketing Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Imaginal Marketing Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.