160over90
304 Park Ave S,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 215-732-3200
Professional Services
160over90 Technographics
160over90 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 160over90 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 160over90 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 160over90 has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, Workday Compensation for Compensation Management in 2016, FreeWheel Strata for Agency Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 160over90 is running and its propensity to invest more and deepen its relationship with SAP , Workday , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 160over90 revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 160over90 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
160over90 Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, 160over90 implemented SAP ERP ECC 6.0 to centralize core financial processes and provide a consolidated accounting backbone. The deployment focused on establishing an enterprise grade ERP Financial platform to support the agency business operations team and finance across the organization’s global offices in seven countries. This implementation placed SAP ERP ECC 6.0 at the center of financial accounting, master data governance, and reporting workflows for the firm.
Configuration work emphasized core financial accounting capabilities, including general ledger processing, accounts payable and receivable, period close controls, and cost accounting for project and staff cost allocation. The implementation included master data management rules and validations to address data quality and routing for corrective workflows. Configuration also supported pricing models and staff utilization tracking used by account service and operations teams to maintain project-level profitability thresholds.
Integrations were established with existing agency systems that were explicitly in use, including Concur for expense reporting and Workamajig as the agency project management system, as well as an internally developed business pipeline application. Time tracking and expense feeds were integrated into SAP ERP ECC 6.0 to enable consolidated financial postings and to support ad hoc reporting and dashboarding needs for senior management and account teams. These integrations connected project costing and burn rate signals from Workamajig and time systems to the SAP financial ledgers.
Governance focused on process documentation, training, and operational support, with the agency operations analyst role responsible for training users on financial workflows, maintaining master data standards, and producing ad hoc reports. Rollout and operationalization included establishing standard processes for pricing, staffing utilization, and data reconciliation between project management and financial systems. Ongoing work centered on maintaining dashboards, troubleshooting master data errors, and embedding routine reporting and governance practices into finance and operations functions.
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2015 | 2015 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Compensation | Compensation Management | HCM | n/a | 2016 | 2016 |
In 2016, 160over90 implemented Workday Compensation to support its Compensation Management capabilities across HR Operations. The deployment targeted transactional compensation workflows and the US employee population managed by the global HR Operations team within the broader Endeavor network.
Workday Compensation was configured to handle core compensation activities that mirror the Compensation Management category, including processing new hire entries, managing job changes and ad hoc compensation adjustments, drafting and issuing offer and promotion letters, and tracking onboarding tasks and employment documentation. The implementation also covered timesheet review workflows, maintenance of time off plan balances, and generation of basic HR reports and organization charts for HR Business Partners.
Operational integration focused on close coordination with US recruitment, payroll and finance teams, and liaison activity with IT and Facilities for new hire equipment and access. The HR Operations role described regular system auditing and data integrity checks, and participation in M and A integration efforts and system data and process audits, reflecting cross functional touch points rather than named technical integrations.
Governance was centered on transactional ownership by the HR Operations team, with structured workflows for approvals, data entry standards, and periodic audits to maintain employee lifecycle accuracy. Responsibility for maintaining org charts, supporting stakeholder reporting, and safeguarding employment documentation was embedded in operational procedures managed through Workday Compensation.
|
|
|
|
|
Core HR | HCM |
|
2016 | 2016 |
|
|
|
|
|
Payroll | HCM |
|
2016 | 2016 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2016 | 2016 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, 160over90 implemented FreeWheel Strata as its Agency Management platform to centralize media order and billing operations. FreeWheel Strata is used at the agency level to manage the end to end campaign lifecycle, connecting media planning, order management, trafficking and invoicing workflows within a single Agency Management application.
The deployment focused on core Agency Management capabilities typical of Strata, including campaign order entry, inventory and rate card management, media trafficking and schedule control, invoice generation and revenue reconciliation, and operational reporting for media buys. Configuration work emphasized standardized order templates, automated billing rules, and reporting views that align media operations with finance and account management processes.
Operational coverage extended across media planning, traffic and finance teams at 160over90, establishing centralized order lifecycle controls and structured approval workflows for buy and sell transactions. Governance centered on process handoffs between planning, trafficking and billing, with Strata positioned as the authoritative system for campaign orders, inventory state and invoice validation within the agency environment.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at 160over90
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 160over90 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 160over90 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 160over90 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD 160over90 Technographics
160over90 is a Professional Services organization based in United States,
with around 900 employees and annual revenues of $90.0 million.
160over90 operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Workday Compensation and FreeWheel Strata,
covering areas like ERP Financial, Compensation Management and Agency Management.
160over90 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and FreeWheel, A Comcast Company.
160over90 recently adopted applications including
Hubspot CRM in 2021, Hubspot Marketing Automation in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 160over90’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 160over90’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 160over90 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.