New York, 10010, NY,
United States
160over90 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 160over90 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 160over90 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 160over90 has purchased the following applications: FreeWheel Strata for Agency Management in 2019, DigitalOcean Droplets for Application Hosting and Computing Services in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 160over90 is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , DigitalOcean , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 160over90 revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 160over90 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, 160over90 implemented FreeWheel Strata as its Agency Management platform to centralize media order and billing operations. FreeWheel Strata is used at the agency level to manage the end to end campaign lifecycle, connecting media planning, order management, trafficking and invoicing workflows within a single Agency Management application.
The deployment focused on core Agency Management capabilities typical of Strata, including campaign order entry, inventory and rate card management, media trafficking and schedule control, invoice generation and revenue reconciliation, and operational reporting for media buys. Configuration work emphasized standardized order templates, automated billing rules, and reporting views that align media operations with finance and account management processes.
Operational coverage extended across media planning, traffic and finance teams at 160over90, establishing centralized order lifecycle controls and structured approval workflows for buy and sell transactions. Governance centered on process handoffs between planning, trafficking and billing, with Strata positioned as the authoritative system for campaign orders, inventory state and invoice validation within the agency environment.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Compensation Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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