Industrias Rochin
Carretera a el Dorado Km. 8.6,
Culiacan, 80300,
Mexico
Culiacan, 80300,
Mexico
52 6 6776 5233
Manufacturing
Industrias Rochin Technographics
Industrias Rochin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Industrias Rochin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 Industrias Rochin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Industrias Rochin has purchased the following applications: Microsoft 365 for Collaboration in 2019, Hubspot Marketing Automation for Marketing Automation in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Industrias Rochin is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Industrias Rochin revenues, which have grown to $13.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Industrias Rochin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Industrias Rochin Tech Stack and Enterprise Applications
Industrias Rochin Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Industrias Rochin deployed Microsoft 365 to provide cloud-hosted Collaboration capabilities across its Mexico operations. Industrias Rochin implemented Microsoft 365 as the companywide Collaboration platform to consolidate corporate communication, email, and document management for production, engineering, sales, and administrative functions.
The implementation centered on Microsoft 365 core services, including cloud email, team chat and meetings, and centralized document storage and sharing to support real-time collaboration and version control. The deployment follows a typical SaaS tenant model with user provisioning, role aligned access controls, and device-aware access to productivity applications, enabling standard collaboration workflows for document authoring, approvals, and synchronous communication.
Public website source code indicates Microsoft 365 artifacts are present in the vendor footprint, confirming an externally visible tenant usage pattern. Governance appears organized around a centralized tenant administration model, with IT responsible for user lifecycle and access policies, and adoption focused on corporate and shop floor support roles rather than isolated point solutions.
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Industrias Rochin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
Industrias Rochin implemented Hubspot Marketing Automation in 2020. The deployment uses Hubspot Marketing Automation on the company website to instrument visitor tracking and web form lead capture for its manufacturing operations in Mexico. The scope focuses on marketing and commercial teams, aligning digital demand generation with sales intake. The company is a mid sized manufacturer with approximately 140 employees.
Configuration leverages standard Marketing Automation capabilities such as web forms, landing pages, email campaign orchestration, contact segmentation, behavior based tracking, and automated nurturing workflows. Hubspot Marketing Automation is configured to manage contact lifecycle stages and campaign scheduling, enabling lead qualification and routing processes consistent with marketing automation practices. Tracking tags and page level analytics are applied to surface engagement signals for segmentation.
Operational integration is centered on the website where form submissions and behavioral data feed campaign workflows, and the platform is used to support the marketing to sales handoff within commercial operations. Governance tracks campaign creation and workflow rules under marketing ownership, with documented processes to route qualified leads to sales for follow up. Rollout is scoped to digital marketing and commercial users rather than an enterprise wide deployment.
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Industrias Rochin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Industrias Rochin implemented Microsoft Azure Cloud Services to host its corporate website and public web presence. The deployment positions Microsoft Azure Cloud Services as the company’s Application Hosting and Computing Services platform for customer-facing content and web applications. The implementation is visible on the company website source and is focused on cloud-hosted delivery of site assets and application runtime.
The configuration emphasizes standard application hosting capabilities, including scalable compute for web workloads, object storage for media and documents, and network services for public traffic management and secure transport. Monitoring and basic operational automation were applied to support uptime and patching, consistent with typical application hosting patterns. Microsoft Azure Cloud Services is used to centralize hosting and runtime management rather than on-premises infrastructure.
Operational scope primarily covers the corporate website and related marketing and IT functions in Mexico, with infrastructure managed under internal IT governance. Governance includes configuration management, security controls for public-facing services, and routine operational processes for deployment and updates. No implementation partner is listed for this engagement.
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Industrias Rochin
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Industrias Rochin Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Industrias Rochin IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Industrias Rochin digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Industrias Rochin Technographics
Industrias Rochin is a Manufacturing organization based in Mexico,
with around 140 employees and annual revenues of $13.6 million.
Industrias Rochin operates a diverse technology stack with applications such as
Microsoft 365, Hubspot Marketing Automation and Microsoft Azure Cloud Services,
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Industrias Rochin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and HubSpot.
Industrias Rochin recently adopted applications including
Bluehost in 2022, DigitalOcean Droplets in 2021 and Hubspot Marketing Automation in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Industrias Rochin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Industrias Rochin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Industrias Rochin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.