Singapore, 819642,
Singapore
Jetstar Asia Singapore Technographics
Jetstar Asia Singapore Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Jetstar Asia Singapore and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Jetstar Asia Singapore employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Jetstar Asia Singapore has purchased the following applications: Absalom SmartHR for Core HR in 2007, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016, Oracle Responsys for Campaign Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Jetstar Asia Singapore is running and its propensity to invest more and deepen its relationship with Absalom Systems , Salesforce , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Jetstar Asia Singapore revenues, which have grown to $245.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Jetstar Asia Singapore intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Jetstar Asia Singapore Tech Stack and Enterprise Applications
Jetstar Asia Singapore HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Absalom Systems | Legacy | Absalom SmartHR | Core HR | HCM | n/a | 2007 | 2007 |
In 2007, Jetstar Asia Singapore implemented Absalom SmartHR, Category: . This deployment is recorded in Absalom Systems' client listings and aligns with the vendor messaging around HR data integration and employee self service.
Absalom SmartHR was configured to support core HR and employee self service capabilities, focusing on maintaining centralized employee records and supporting regional HR operations in Singapore. Modules inferred from the vendor suite and the acquisition announcement include employee self service and HR data integration, enabling online personnel data capture, basic HR workflow orchestration, and administrative record management.
The implementation architecture emphasized a centralized HR data repository with web based access for employees and HR staff, configured to synchronize personnel records and enable self service workflows. Operational ownership rested with HR and people operations in Singapore, with governance practices aligned to data stewardship, access controls, and configuration of HR process workflows within Absalom SmartHR.
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Jetstar Asia Singapore AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Jetstar Asia Singapore implemented Salesforce Chat (formerly Salesforce Live Agent) on their website. The Salesforce Chat deployment embeds a web chat widget into jetstar.com/sg to provide real-time conversational support, and it is categorized as Chatbots and Conversational AI. This implementation positions Salesforce Chat as the customer-facing channel for web inquiries and session handoffs to live agents.
Configuration emphasized typical Chatbots and Conversational AI capabilities such as real-time messaging, queue and skill based routing, session transcript capture, and agent console handling. The deployment surfaces web conversations into the Salesforce Chat service on the Salesforce platform and aligns chat sessions with agent workflows used by customer service and contact center teams. Governance work concentrated on routing rule configuration and chat session management within the Salesforce environment to standardize web customer interactions across operational support processes.
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Jetstar Asia Singapore CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Responsys | Campaign Management | CRM | n/a | 2012 | 2012 |
In 2012, Jetstar Asia Singapore implemented Oracle Responsys as its Campaign Management platform to manage digital customer engagement. Oracle Responsys was deployed on the Jetstar website to orchestrate customer-facing campaigns and to centralize campaign execution within the airline's digital channel.
The implementation emphasized core Campaign Management capabilities, including email delivery, audience segmentation, lifecycle and triggered campaign orchestration, and content personalization. Configuration work centered on template-driven creatives, rule-based segmentation, and automated scheduling to support promotional and transactional messaging through the website.
Operational responsibility rested with marketing and digital teams in Singapore, with campaign workflows instrumented against on-site behavioral triggers to drive targeted messaging. Governance was organized through marketing operations for campaign approval, template management, and scheduling, aligning Oracle Responsys with the company's digital engagement processes.
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Customer Data Platform | CRM |
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2012 | 2012 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Jetstar Asia Singapore EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2013 | 2013 |
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Jetstar Asia Singapore ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Jetstar Asia Singapore PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Jetstar Asia Singapore PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Jetstar Asia Singapore IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Jetstar Asia Singapore CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Jetstar Asia Singapore
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Apps Being Evaluated by Jetstar Asia Singapore Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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