Kelley Blue Book
195 Technology Drive,
Irvine, 92618, CA,
United States
Irvine, 92618, CA,
United States
1 800-258-3266
Automotive
Kelley Blue Book Technographics
Kelley Blue Book Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kelley Blue Book and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 438 Kelley Blue Book employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kelley Blue Book has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, MicroStrategy ONE Analytics for Analytics and BI in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kelley Blue Book is running and its propensity to invest more and deepen its relationship with GumGum , MicroStrategy , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kelley Blue Book revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kelley Blue Book intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kelley Blue Book Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Kelley Blue Book implemented GumGum on its website. The deployment uses GumGum in the Artificial Intelligence Marketing category to deliver contextual advertising and content intelligence that supports digital marketing and advertising functions.
The implementation was web first, instrumented through site level script tags and SDKs to enable contextual ad placement, in image and in text content recognition for targeting, and programmatic creative placement. Functional capabilities configured include contextual targeting, creative placement orchestration, and audience signal extraction, operated by Kelley Blue Book's digital marketing and ad operations teams across kbb.com. Governance centered on site level configuration and campaign controls managed by marketing, with data feeding into existing reporting workflows.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 |
In 2013, Kelley Blue Book implemented MicroStrategy ONE Analytics to centralize Analytics and BI for Sales, Valuations, vehicle configuration, and intent analytics workflows. MicroStrategy ONE Analytics was used to deliver Fair Market Range analytics and operational reporting to Tier-3 Sales and Valuations teams and to support dealer group insights across the organization.
The deployment leveraged MicroStrategy Transaction Services to enable the Vehicle Configuration Team to prioritize the order in which new vehicles are configured, a capability noted to increase revenue. The team developed datasets, lenses, and visualizations for the Auto Intender Engine project, and those artifacts were built by leveraging Platfora and Hadoop to process intent and large vehicle data sets. MicroStrategy ONE Analytics was the front-end for these visualizations and for FMR analysis, providing interactive BI capabilities and role-targeted dashboards.
Operational architecture included a migration of MicroStrategy to the QTS datacenter in Atlanta, executed together with an operating system switch from Windows to Linux. The program also included a MicroStrategy platform upgrade from 9.41 to 10.1, consolidating analytics servers and data pipelines within the new datacenter environment. These infrastructure moves were coordinated with network and data engineering to preserve reporting continuity during the cutover.
Governance and rollout were led by a senior BI lead who supervised a team of BI analysts and contractors, instituted Tier-3 support processes for Sales and Valuations consumers, and provisioned dataset lifecycle practices for AIE assets. The implementation included end user training efforts, one of which earned a TechTV contest recognition for a mobile training tutorial, and broader contributions were recognized with a 2015 Jedi Technology Award for cross-team solutions.
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Data Warehouse | Analytics and BI |
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2010 | 2010 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Kelley Blue Book deployed Cisco Webex Meetings on its website to enable customer facing and internal conferencing capabilities. The deployment situates Cisco Webex Meetings as the primary Audio Video and Web Conferencing tool embedded in web pages and hosted meeting flows, supporting live demonstrations, customer consultations, and remote collaboration across product and editorial teams. This Kelley Blue Book Cisco Webex Meetings Audio Video and Web Conferencing implementation links the application to customer engagement and editorial collaboration use cases.
Configuration focused on browser based client provisioning, meeting scheduling and registration workflows, and in meeting collaboration features such as screen sharing and recording, which are typical capabilities of Cisco Webex Meetings. Operational scope emphasized public facing site integration and internal collaboration channels, with governance centered on centralized meeting account provisioning, meeting access controls, and content retention policies.
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2001 | 2001 |
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Tag Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2006 | 2006 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Data Warehouse Appliance | IaaS |
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2010 | 2010 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Kelley Blue Book
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Kelley Blue Book Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kelley Blue Book IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kelley Blue Book digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Kelley Blue Book Technographics
Kelley Blue Book is a Automotive organization based in United States,
with around 438 employees and annual revenues of $60.0 million.
Kelley Blue Book operates a diverse technology stack with applications such as
GumGum, MicroStrategy ONE Analytics and Cisco Webex Meetings,
covering areas like Artificial Intelligence Marketing, Analytics and BI and Audio Video and Web Conferencing.
Kelley Blue Book has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, MicroStrategy and Cisco Systems.
Kelley Blue Book recently adopted applications including
Adobe Experience Cloud in 2021, Contentsquare in 2021 and Cisco Webex Meetings in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kelley Blue Book’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kelley Blue Book’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kelley Blue Book technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.