Kits Eyecare
Kits Eyecare Technographics
Kits Eyecare Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kits Eyecare and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Kits Eyecare employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kits Eyecare has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2022, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kits Eyecare is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Freshworks , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kits Eyecare revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kits Eyecare intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kits Eyecare Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Kits Eyecare deployed FreeWheel Demandsuite on its website. The FreeWheel Demandsuite implementation serves as an Agency Management application for Kits Eyecare's digital advertising and monetization workflows, embedded in customer-facing web properties to orchestrate ad decisioning across video and display inventory. The deployment centralizes ad operations and media planning activities within a single application layer appropriate for a 95 person retail organization, and positions FreeWheel Demandsuite as the primary Agency Management tool for web-delivered inventory.
Configuration emphasized functional modules typical of Agency Management, including campaign trafficking, inventory allocation, yield management, and consolidated reporting. FreeWheel Demandsuite was integrated into the website's ad delivery and content playback flows to surface creatives and manage impressions, and it is operated by marketing and digital commerce staff, with governance adjusted to centralize campaign setup and formalize handoffs between merchandising and marketing teams.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Kits Eyecare implemented Freshdesk Messaging (Formerly Freshchat) on its public website to provide real time customer engagement. Kits Eyecare deployed Freshdesk Messaging (Formerly Freshchat) as a Chatbots and Conversational AI solution to support online customer support and pre sales customer engagement for the retail business, using an embedded website messaging widget to capture and route inbound conversations. The implementation emphasized session continuity and message history to preserve context between automated interactions and live agent handoffs.
The configuration included conversational modules common to the Chatbots and Conversational AI category, such as automated welcome messages, bot driven quick replies, canned response libraries for frequently asked eyewear questions, and agent handoff routing to human operators. Operational coverage focused on the customer service team serving Canada based retail customers, with governance set around agent workflows, response templates, and escalation procedures to ensure consistent handling of web initiated conversations. Freshdesk Messaging (Formerly Freshchat) was instrumented to standardize web messaging across touchpoints and to support ticketing minded workflows within the customer support function.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Kits Eyecare implemented Cisco Webex Meetings for Audio Video and Web Conferencing on its website. Cisco Webex Meetings was deployed as the primary web conferencing layer visible on public site pages to support customer engagement and internal team collaboration, with Cisco Systems as the vendor.
The implementation leverages core Audio Video and Web Conferencing capabilities including real time audio and video sessions, browser-based meeting joins, screen sharing, and scheduled meeting workflows. Configuration work focused on embedding Cisco Webex Meetings join flows into website customer contact pages, provisioning administrative user accounts for store managers and clinical staff, and centralizing meeting access controls to enforce consistent session workflows and administrative governance.
|
 |
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Shipping Management | eCommerce |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Kits Eyecare
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kits Eyecare Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kits Eyecare IT executives and key decision makers. This section highlights Kits Eyecare's latest recorded technology evaluations, including Iterable Platform for Account Based Marketing on 2025-05-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kits Eyecare digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Kits Eyecare Technographics
Kits Eyecare is a Retail organization based in Canada,
with around 95 employees and annual revenues of $65.0 million.
Kits Eyecare operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Freshdesk Messaging (Formerly Freshchat) and Cisco Webex Meetings,
covering areas like Agency Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Kits Eyecare has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Freshworks and Cisco Systems.
Kits Eyecare recently adopted applications including
FreeWheel Demandsuite in 2022, Kustomer CRM in 2022 and Adobe Audience Manager in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kits Eyecare’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kits Eyecare’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kits Eyecare technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.