Konzum Technographics
Konzum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Konzum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Konzum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Konzum has purchased the following applications: SAP HCM (HR) for Core HR in 2012, Oracle Retail Merchandising System for Retail Management in 2009, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Konzum is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Konzum revenues, which have grown to $871.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Konzum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Konzum Tech Stack and Enterprise Applications
Konzum HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2012 | 2013 |
In 2012, Konzum implemented SAP HCM (HR) as its Core HR system. The deployment established a centralized HRIS to manage personnel administration and organizational management for Konzum's HR function, supporting commercial and corporate HR processes across the business.
Configuration emphasis was placed on SAP HR modules Personnel Administration PA and Organizational Management OM, with functional workflows for talent acquisition, onboarding, induction, and HRIS administration. Talent acquisition processes were instrumented to include screening, structured interviewing and assessment stages, and routine use of psychometric instruments such as BIP, BIG 5, Cattell, Hogan, PIE, APM, TOS and D70 in candidate evaluation. Onboarding and induction workflows were tailored for commercial personnel and half year and full year interviewing cycles were configured to support talent development and performance calibration.
Governance and operational ownership remained within Konzum HR, which administered PA and OM records inside SAP HCM (HR), operated recruitment and onboarding flows, and managed the structured talent development cadence. The SAP HCM (HR) environment served as the primary Core HR application for transactional HR administration, talent management workflows and standardized interview and assessment procedures.
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Payroll | HCM |
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2012 | 2013 |
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Konzum ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, Konzum implemented Oracle Retail Merchandising System as a central component of its Retail Management platform. Konzum is a long-time customer that also leverages Oracle Retail Merchandise Operations Management and Oracle Supply Chain Management solutions to drive operational efficiencies and enable growth.
The Oracle Retail Merchandising System implementation centered on core merchandising and assortment management, centralized item and price master, inventory visibility and replenishment planning, procurement and vendor management, and pricing and promotions capabilities. Configuration work emphasized merchandising hierarchies, item attribute governance, and rules-based replenishment logic consistent with Retail Management best practices.
The deployment was integrated with Konzum's broader Oracle Retail Merchandise Operations Management and Oracle Supply Chain Management landscape to align merchandising, planning and distribution workflows. Operational coverage included merchandising, procurement, inventory management and store planning across Konzum's retail operations in Croatia, supporting merchant and planning teams.
Program governance established centralized merchandising controls, standardized master data processes and automated replenishment workflows to improve coordination between merchants, planners and supply chain operators. The implementation supported stated objectives of driving operational efficiencies and enabling growth for Konzum without publicly disclosed quantitative performance metrics.
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Konzum AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Konzum deployed Ruby Live Chat on its public website, using Ruby Live Chat as a Chatbots and Conversational AI solution to support web-based customer interactions. The deployment targets online customer service and e-commerce support for Konzum in Croatia, embedding the chat widget into the retail site to capture session context and route conversations to support personnel.
The implementation emphasizes typical Chatbots and Conversational AI capabilities, configured as a web chat widget with conversational routing, agent handoff, scripted bot workflows, session transcripts, and basic reporting for operational monitoring. Operational ownership sits with customer service and e-commerce teams, with the platform orchestrating real-time chat interactions and structured agent workflows to handle web-originated inquiries.
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Konzum Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Konzum eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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Konzum SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Warehouse Management | SCM |
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2009 | 2009 |
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Konzum CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Konzum TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Konzum PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Konzum IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Konzum
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CIO | CXO | Finance | |
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Director of IT Operations | Director | IT | |
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Head of IT Retail | Director | IT | |
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Head of IT | Director | IT | |
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Human Resources Director | Director | HR | |
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Company Payroll & Benefits Manager | Manager | HR | |
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HR Business Partner | Manager | HR | |
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HR Manager | Manager | HR | |
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Apps Being Evaluated by Konzum Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Konzum IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Konzum digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Konzum Technographics
Konzum is a Retail organization based in Croatia,
with around 10000 employees and annual revenues of $871.0 million.
Konzum operates a diverse technology stack with applications such as
SAP HCM (HR), Oracle Retail Merchandising System and Ruby Live Chat,
covering areas like Core HR, Retail Management and Chatbots and Conversational AI.
Konzum has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and Ruby.
Konzum recently adopted applications including
WorkMates CRM in 2022, Ruby Live Chat in 2021 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Konzum’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Konzum’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Konzum technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.