Lakgruppen Technographics
Lakgruppen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lakgruppen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Lakgruppen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lakgruppen has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2021, Zoom for Audio Video and Web Conferencing in 2021, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lakgruppen is running and its propensity to invest more and deepen its relationship with HubSpot , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lakgruppen revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lakgruppen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lakgruppen Tech Stack and Enterprise Applications
Lakgruppen AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Lakgruppen deployed Hubspot Live Chat on its public website, implementing a cloud hosted chat widget to enable real time customer messaging. The deployment uses Hubspot Live Chat within the Chatbots and Conversational AI category to support customer engagement and pre sales inquiries on web pages.
The implementation focused on the embedded chat widget and configured chatflows, automated greeting triggers, and contact capture to create structured conversational intake. Operational coverage is the customer facing website, aligning with sales and customer service functions for a 35 person distribution business, with message routing into the HubSpot conversations inbox and contact records for follow up. Architecture relies on SaaS delivery with the widget loaded into site pages and message history retained in the HubSpot platform, and governance organized around commercial team ownership and inbox management workflows.
|
Lakgruppen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Lakgruppen implemented Zoom for Audio Video and Web Conferencing. Lakgruppen uses Zoom for Audio Video and Web Conferencing to support customer engagement on its website and to provide internal collaboration for its 35 employee distribution operation.
The Zoom deployment is surfaced on the company website to provide direct access to meetings and customer calls, and the implementation leverages standard Audio Video and Web Conferencing capabilities such as scheduled meetings, ad hoc video calls, screen sharing, and recording. The configuration aligns with a cloud hosted vendor service model, with users accessing Zoom through browser clients and native apps for desktop and mobile.
Operational scope centers on customer-facing engagement and internal communications across Lakgruppen in Denmark, with the website integration enabling streamlined meeting access for prospects and customers. Governance is expected to focus on centralized account management, meeting moderation controls, and basic user provisioning to match the needs of a small distribution business.
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Lakgruppen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Lakgruppen implemented Hubspot CRM. The deployment uses Hubspot CRM on their website to capture inbound inquiries and to centralize contact and lead records for the organization.
Configuration centers on CRM functions typical for a small distribution firm, including web form lead capture, contact and company record management, deal pipeline configuration and basic automation for lead assignment and follow up. Email tracking and contact activity timelines are used to maintain prospect context and inform sales activity.
The cloud SaaS deployment is operated by Lakgruppen's sales and marketing teams within their Denmark operations, providing a single system of record for customer interactions and standardized lead routing workflows. Governance focuses on consistent data entry, contact ownership and simple workflow rules to support routine commercial processes.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Lakgruppen PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management, iPaaS (Integration Platform as a Service) | PaaS |
|
2022 | 2022 |
|
Lakgruppen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Lakgruppen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lakgruppen Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||