AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Lakgruppen Tech Stack and Enterprise Applications

Lakgruppen AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021 Lakgruppen deployed Hubspot Live Chat on its public website, implementing a cloud hosted chat widget to enable real time customer messaging. The deployment uses Hubspot Live Chat within the Chatbots and Conversational AI category to support customer engagement and pre sales inquiries on web pages. The implementation focused on the embedded chat widget and configured chatflows, automated greeting triggers, and contact capture to create structured conversational intake. Operational coverage is the customer facing website, aligning with sales and customer service functions for a 35 person distribution business, with message routing into the HubSpot conversations inbox and contact records for follow up. Architecture relies on SaaS delivery with the widget loaded into site pages and message history retained in the HubSpot platform, and governance organized around commercial team ownership and inbox management workflows.
Lakgruppen Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2021 2021
In 2021, Lakgruppen implemented Zoom for Audio Video and Web Conferencing. Lakgruppen uses Zoom for Audio Video and Web Conferencing to support customer engagement on its website and to provide internal collaboration for its 35 employee distribution operation. The Zoom deployment is surfaced on the company website to provide direct access to meetings and customer calls, and the implementation leverages standard Audio Video and Web Conferencing capabilities such as scheduled meetings, ad hoc video calls, screen sharing, and recording. The configuration aligns with a cloud hosted vendor service model, with users accessing Zoom through browser clients and native apps for desktop and mobile. Operational scope centers on customer-facing engagement and internal communications across Lakgruppen in Denmark, with the website integration enabling streamlined meeting access for prospects and customers. Governance is expected to focus on centralized account management, meeting moderation controls, and basic user provisioning to match the needs of a small distribution business.
Collaboration Collaboration 2015 2015
Lakgruppen CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2021 2021
In 2021, Lakgruppen implemented Hubspot CRM. The deployment uses Hubspot CRM on their website to capture inbound inquiries and to centralize contact and lead records for the organization. Configuration centers on CRM functions typical for a small distribution firm, including web form lead capture, contact and company record management, deal pipeline configuration and basic automation for lead assignment and follow up. Email tracking and contact activity timelines are used to maintain prospect context and inform sales activity. The cloud SaaS deployment is operated by Lakgruppen's sales and marketing teams within their Denmark operations, providing a single system of record for customer interactions and standardized lead routing workflows. Governance focuses on consistent data entry, contact ownership and simple workflow rules to support routine commercial processes.
Digital Advertising Platform CRM 2021 2021
Marketing Automation CRM 2021 2021
Lakgruppen PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
API Management, iPaaS (Integration Platform as a Service) PaaS 2022 2022
Lakgruppen IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Lakgruppen

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Lakgruppen Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lakgruppen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lakgruppen digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Lakgruppen Technographics
Lakgruppen is a Distribution organization based in Denmark, with around 35 employees and annual revenues of $6.0 million.
Lakgruppen operates a diverse technology stack with applications such as Hubspot Live Chat, Zoom and Hubspot CRM, covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and CRM.
Lakgruppen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot and Zoom Video Communications.
Lakgruppen recently adopted applications including Zapier Automation Platform in 2022, Cloudflare CDN in 2022 and Hubspot Live Chat in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lakgruppen’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Lakgruppen’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lakgruppen technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.