Leica Digital Transformation Initiatives

About the Customer

Leica Camera AG is a German company that manufactures cameras, lenses, binoculars, rifle scopes, and ophthalmic lenses. The company was founded by Ernst Leitz in 1914. The name Leica is derived from the first three letters of his surname and the first two of the word camera: lei-ca.

Scope and Challenges

The camera company looked for a unique and integrated solution to drive all the activities of its network of stores and benefit from a global and unified vision of its customers. 

After a rigorous selection process, Leica selects Yourcegid Retail, a digital and omni-channel solution for unified commerce, available in the cloud.

Outcome and Implications

The brand particularly appreciated the functional richness of the solution, the international customer support 24/7, as well as the business expertise of the Cegid teams.

"Our customers are passionate about photography and expect the brand to bring a unique store experience to them, combining technical knowledge with an artistic approach while being a source of inspiration. Thus, our in-store advisors must be able to play this complex dual role to offer the best level of customized service expected by our customers." - said  Helmut Heier, Retail Director at Leica.

The agreement was announced in October of 2017, and the finalization of the project is expected in 18 months.

Quotes

"The solution gives us a unified view of our customers, sales and inventory. This will enable us to strengthen our customer service in all our stores around the world and offer every consumer a truly personalized experience of the highest quality in any country." - said  Helmut Heier, Retail Director at Leica.