Liberty Travel
Liberty Travel Technographics
Liberty Travel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Liberty Travel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Liberty Travel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liberty Travel has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, PageUp ATS for Applicant Tracking System in 2010, Sabre Core Reservations for Reservation and Booking Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liberty Travel is running and its propensity to invest more and deepen its relationship with Oracle , PageUp , SABRE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liberty Travel revenues, which have grown to $464.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liberty Travel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Liberty Travel Tech Stack and Enterprise Applications
Liberty Travel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Liberty Travel implemented Oracle NetSuite ERP as its ERP Financial solution. The Oracle NetSuite ERP deployment centralized core financial controls and established a single system of record for the company, aligning general ledger and financial close processes with standardized accounting rules.
Implementation focused on ERP Financial modules commonly required for mid market travel firms, including general ledger, accounts payable, accounts receivable, fixed assets, cash management and financial reporting. Configuration work emphasized chart of accounts rationalization, accounting period controls, automated journal processing and role based access to segregate duties across finance teams.
The scope of the implementation covered finance, accounting and treasury functions and supported revenue accounting and vendor payment workflows. Governance changes accompanied the rollout, with standardized approval workflows, strengthened internal controls and revised accounting policies to fit the new system of record.
Rollout included staged activation of modules, configuration of financial close sequences and targeted training for finance staff to operationalize processes under Oracle NetSuite ERP. Liberty Travel used the Oracle NetSuite ERP deployment to centralize financial operations and enforce consistent accounting and reporting practices across its organization.
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Liberty Travel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2010 | 2010 |
In 2010, Liberty Travel implemented PageUp ATS as its Applicant Tracking System on its public website. The deployment surfaces the PageUp ATS hosted application form on Liberty Travel's career site, using a secure PageUp subdomain for online candidate intake as shown by the PageUp application URL.
The implementation leverages Applicant Tracking System capabilities including job posting and career site integration, online application intake and configurable candidate workflows, requisition management and resume capture and parsing common to ATS platforms. PageUp ATS was configured to centralize application submission and maintain candidate records within the PageUp environment, with configurable stages to manage screening, interview scheduling and offer processing.
Operationally the system supports Liberty Travel's talent acquisition function and HR hiring managers by routing web sourced applicants into the PageUp ATS for recruiter and hiring manager review. Governance focused on web application routing and recruiter workflow configuration to standardize intake from the career site, while the hosted PageUp application URL indicates the application is served from PageUp secure hosting for candidate data capture.
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Liberty Travel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Core Reservations | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Liberty Travel deployed Sabre Core Reservations to power online bookings on its public website. Sabre Core Reservations provides the Reservation and Booking Management engine that coordinates fare shopping, seat inventory and PNR creation for web-based retailing.
Implementation centered on the Sabre Core Reservations booking engine and associated booking orchestration capabilities, configured to handle fare shopping, itinerary pricing, reservation creation and basic ticketing workflows. The deployment used the Sabre Core Reservations platform to enforce fare rules and session-based cart behavior, aligning web storefront flows with back-office reservation logic. Configuration emphasized standard reservation and booking management functional patterns including real-time availability checks and booking validation.
Operationally the Sabre Core Reservations instance was integrated with Liberty Travel website booking flows to surface search results, process bookings and produce passenger name records for downstream servicing. The system supports front-office business functions such as online sales, call center reservations and customer service workflows through the consolidated PNR data. Integration points were focused on web checkout orchestration and real-time inventory control within the Sabre Core Reservations runtime.
Governance centered on centralized booking operations and configuration control, with operational ownership located in Liberty Travel reservations and e-commerce teams. Rollout and ongoing configuration were managed to keep booking rules and fare policies consistent across the website booking flows and customer service processes.
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Liberty Travel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Liberty Travel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Liberty Travel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2018 | 2018 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Liberty Travel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Liberty Travel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Liberty Travel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Liberty Travel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Liberty Travel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Customer Loyalty | Director | Customer Service | |
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VP Marketing | VP | Marketing | |
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Business Development Manager | Manager | Sales | |
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Apps Being Evaluated by Liberty Travel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Liberty Travel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Liberty Travel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Liberty Travel Technographics
Liberty Travel is a Media organization based in United States,
with around 1000 employees and annual revenues of $464.0 million.
Liberty Travel operates a diverse technology stack with applications such as
Oracle NetSuite ERP, PageUp ATS and Sabre Core Reservations,
covering areas like ERP Financial, Applicant Tracking System and Reservation and Booking Management.
Liberty Travel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PageUp and SABRE.
Liberty Travel recently adopted applications including
Feefo Surveys in 2021, Hotjar in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Liberty Travel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Liberty Travel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Liberty Travel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.