Loro Piana
Corso Rolandi 10,
Vercelli, 13017,
Italy
Vercelli, 13017,
Italy
39 02 829 518 60
Consumer Packaged Goods
Loro Piana Technographics
Loro Piana Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Loro Piana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Loro Piana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Loro Piana has purchased the following applications: PayPal Braintree for Payment Processing in 2020, SAP SuccessFactors Learning for Learning and Development in 2017, Kleecks for Generative AI Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Loro Piana is running and its propensity to invest more and deepen its relationship with PayPal , SAP , Kleecks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Loro Piana revenues, which have grown to $850.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Loro Piana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Loro Piana Tech Stack and Enterprise Applications
Loro Piana ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2020 | 2020 |
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Loro Piana HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Learning | Learning and Development | HCM | n/a | 2017 | 2017 |
|
Loro Piana AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kleecks | Legacy | Kleecks | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, Loro Piana deployed Kleecks under the Generative AI Platforms category as a technology partner for its luxury ecommerce operations. Kleecks is listed by the vendor as supporting SEO, page speed and UX performance needs across Italy and global markets, aligning with the company’s cross-market ecommerce priorities.
The implementation concentrated on the vendor’s SEO and performance modules, including AI content generation capabilities and speed optimization tooling. Configuration work emphasized automated content production workflows, template-driven SEO metadata generation, and front-end performance tuning to support premium product pages and rich editorial content.
Operational ownership was placed with ecommerce and marketing teams, with the platform used to manage content lifecycle, editorial governance, and market-specific content variations. Rollout covered market sites in Italy and other global markets to preserve consistent UX performance and search visibility across localized storefronts.
Loro Piana’s use of Kleecks, and the explicit naming of Kleecks, positions Generative AI Platforms as a central technology for ecommerce and marketing content orchestration, unifying AI-assisted content generation with technical performance optimization for luxury online retail.
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Loro Piana AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
|
2023 | 2023 |
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Loro Piana Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
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|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
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|
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Collaboration | Collaboration |
|
2022 | 2022 |
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Loro Piana Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2023 | 2023 |
|
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|
|
|
Video Editing | Content Management |
|
2024 | 2024 |
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Web Content Management | Content Management |
|
2017 | 2017 |
|
Loro Piana eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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eCommerce Fraud Protection | eCommerce |
|
2023 | 2023 |
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eCommerce | eCommerce |
|
2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
|
2023 | 2023 |
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Loro Piana CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2022 | 2022 |
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Customer Experience | CRM |
|
2021 | 2021 |
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Customer Experience | CRM |
|
2023 | 2023 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
|
2016 | 2016 |
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Tag Management | CRM |
|
2017 | 2017 |
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Loro Piana ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2023 | 2023 |
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Application Performance Management | ITSM |
|
2023 | 2023 |
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Remote Monitoring and Management | ITSM |
|
2022 | 2022 |
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Loro Piana PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2024 | 2024 |
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Loro Piana TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
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Governance, Risk and Compliance | TRM |
|
2023 | 2023 |
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Loro Piana PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Apps Development | PaaS |
|
2013 | 2013 |
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Transactional Email | PaaS |
|
2019 | 2019 |
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Transactional Email | PaaS |
|
2022 | 2022 |
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Loro Piana IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
|
2025 | 2025 |
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Content Delivery Network | IaaS |
|
2017 | 2017 |
|
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Domain Name System (DNS) | IaaS |
|
2014 | 2014 |
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Loro Piana CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR), EMM / MDM / MAM | CyberSecurity |
|
2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
|
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Loro Piana
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Loro Piana Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Loro Piana IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Loro Piana digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Loro Piana Technographics
Loro Piana is a Consumer Packaged Goods organization based in Italy,
with around 2500 employees and annual revenues of $850.0 million.
Loro Piana operates a diverse technology stack with applications such as
PayPal Braintree, SAP SuccessFactors Learning and Kleecks,
covering areas like Payment Processing, Learning and Development and Generative AI Platforms.
Loro Piana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, SAP and Kleecks.
Loro Piana recently adopted applications including
Akamai CDN in 2025, OpenSSL in 2025 and Canva in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Loro Piana’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Loro Piana’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Loro Piana technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.