Luba Groep
Dellaertweg 7G,
Leiden, 2316 WZ,
Netherlands
Leiden, 2316 WZ,
Netherlands
31 71 516 3030
Professional Services
Luba Groep Technographics
Luba Groep Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Luba Groep and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Luba Groep employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Luba Groep has purchased the following applications: Microsoft 365 for Collaboration in 2020, Personyze for Personalization and Product Recommendations in 2019, Twilio Segment for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Luba Groep is running and its propensity to invest more and deepen its relationship with Microsoft , Personyze , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Luba Groep revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Luba Groep intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Luba Groep Tech Stack and Enterprise Applications
Luba Groep Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Luba Groep implemented Microsoft 365 as its primary Collaboration platform across its organization. The deployment covers the company headquarters and operating offices in the Netherlands, supporting roughly 350 employees and aligning corporate communications, email, and document collaboration under the Microsoft 365 tenant.
The implementation includes core Microsoft 365 modules such as Exchange Online for corporate email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and document management, and OneDrive for personal file sync and sharing. Configuration work focused on standard Collaboration capabilities including team sites, shared document libraries, persistent chat channels, calendar and meeting orchestration, and endpoint file synchronization.
Operationally the Microsoft 365 deployment is surfaced on the company website and is managed through a centralized Microsoft 365 tenant model. Identity and access are aligned with Azure Active Directory for centralized authentication and single sign on, with tenant-level controls governing user provisioning, group membership, and external sharing settings.
Governance centers on tenant administration and standard Microsoft 365 controls, including role based administration, data retention and compliance tooling, and conditional access policies to manage device and user access. The narrative reflects an enterprise oriented Collaboration implementation of Microsoft 365 that consolidates core communications and document workflows for Luba Groep.
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Luba Groep eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personyze | Legacy | Personyze | Personalization and Product Recommendations | eCommerce | n/a | 2019 | 2019 |
In 2019, Luba Groep implemented Personyze on its public website. Personyze is used for Personalization and Product Recommendations to deliver individualized on-site experiences and contextual recommendations across web pages, aligning with digital marketing and customer experience objectives.
The implementation leveraged category-aligned functional capabilities, including visitor segmentation, real-time behavioral targeting, campaign management, A/B testing, and rule-based plus algorithmic recommendation logic. Configuration work focused on personalization rules, content replacement templates, and on-page recommendation widgets to surface relevant content and site listings for returning and new visitors.
Operational responsibility is described as sitting with digital marketing and site operations teams, which manage campaign creation, personalization rules, and iterative testing across the website. Governance emphasized marketing-led campaign workflows and controlled rollouts on the public site to instrument visitor-level personalization without reference to back-office systems.
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Luba Groep CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Luba Groep deployed Twilio Segment as a Customer Data Platform to instrument its public website. Luba Groep is a Netherlands based professional services firm focusing on recruiting and staffing, and the implementation targeted centralized web event capture for digital customer interactions.
The configuration of Twilio Segment emphasized client side event collection, a standardized event taxonomy, and persistent customer profile construction through identity stitching and identifier reconciliation. Implementation work included setting up event collection rules, audience definition capabilities for segmentation, and forwarding logic to enable downstream analytics and engagement workflows.
Deployment used Twilio Segment web SDK instrumentation across the Luba.nl domain to create a consistent website event stream and unified profile store. Operational coverage was concentrated on the website channel, with data consumers in marketing and analytics granted access to consolidated customer context for campaign execution and behavioral analysis.
Governance focused on documenting the event taxonomy, implementing consent capture and suppression at collection, and establishing role based access controls and operational ownership for event maintenance. The rollout approach prioritized phased instrumentation and quality assurance of tracked events, with documented responsibilities for ongoing event lifecycle management.
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Luba Groep ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Luba Groep PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Luba Groep IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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IT Decision Makers and Key Stakeholders at Luba Groep
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Luba Groep Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Luba Groep IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Luba Groep digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Luba Groep Technographics
Luba Groep is a Professional Services organization based in Netherlands,
with around 350 employees and annual revenues of $40.0 million.
Luba Groep operates a diverse technology stack with applications such as
Microsoft 365, Personyze and Twilio Segment,
covering areas like Collaboration, Personalization and Product Recommendations and Customer Data Platform.
Luba Groep has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Personyze and Twilio.
Luba Groep recently adopted applications including
Microsoft Clarity in 2022, SendinBlue in 2022 and Tripolis Solutions eMail and Marketing Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Luba Groep’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Luba Groep’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Luba Groep technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.