Lundbeck Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lundbeck and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5450 Lundbeck employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lundbeck has purchased the following applications: dbt Analytics for Analytics and BI in 2023, Iver Cloud for Application Hosting and Computing Services in 2018, Adobe Connect for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lundbeck is running and its propensity to invest more and deepen its relationship with dbt Labs , Iver , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lundbeck revenues, which have grown to $2.68 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lundbeck intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| dbt Labs | Legacy | dbt Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 | In 2023, Lundbeck implemented dbt Analytics as its Analytics and BI solution to centralize marketing and CRM data on Snowflake. The initiative targeted marketing and sales analytics across APAC, EMEA, and LatAm and focused on enabling omnichannel campaign orchestration and sales enrichment. The implementation used dbt Cloud to standardize data modeling, transformation, and orchestration, creating a single source of analytics truth. Ingest and activation were handled with Fivetran for pipeline ingestion and Hightouch for downstream activation, enabling reusable dbt models, automated testing, and controlled deployments to enforce data quality. Operational scope included unified marketing analytics and CRM datasets feeding downstream omnichannel workflows and sales enrichment use cases, with Snowflake serving as the centralized analytical warehouse. The deployment supported seven omnichannel campaigns and faster sales turnarounds by providing consistent, transformed data for campaign targeting and CRM synchronization. Governance emphasized centralizing business logic within dbt Analytics models and implementing testing and deployment controls in dbt Cloud to maintain model consistency across regions. The implementation delivered measurable top line improvements, reporting a 2 to 3 percent target impact, while aligning marketing analytics and CRM operations for coordinated omnichannel execution. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Iver | Legacy | Iver Cloud | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 | ||
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2019 | 2019 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Benefits Administration | HCM |
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2016 | 2016 |
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Compensation Management | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Onboarding | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Performance and Goal Management | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2002 | 2002 |
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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Expense Management | ERP Financial Management |
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2006 | 2006 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||