Macquarium Intelligent Communications
1800 Peachtree St. NW, Suite 250,
Atlanta, 30309, GA,
United States
Atlanta, 30309, GA,
United States
1 404-554-4000
Media
Macquarium Intelligent Communications Technographics
Macquarium Intelligent Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macquarium Intelligent Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Macquarium Intelligent Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macquarium Intelligent Communications has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2004, Microsoft 365 for Collaboration in 2015, Adobe Experience Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macquarium Intelligent Communications is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macquarium Intelligent Communications revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macquarium Intelligent Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macquarium Intelligent Communications Tech Stack and Enterprise Applications
Macquarium Intelligent Communications ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2004 | 2004 |
In 2004, Macquarium Intelligent Communications implemented Oracle Netsuite OpenAir as its Professional Services Automation platform. The deployment targeted the companys professional services and finance functions, focusing on centralizing project lifecycle management, time capture, and billing for an 80 person media firm based in the United States.
Oracle Netsuite OpenAir was configured to support standard Professional Services Automation capabilities including project management, resource scheduling, time and expense capture, billing and invoicing, and reporting and analytics. Configuration work emphasized role based access for consultants and project managers, task and milestone structures for client engagements, configurable billing rules to accommodate fixed fee and time and materials contracts, and automated timesheet approval workflows.
Operational ownership rested with project delivery and finance teams, with day to day use by consultants, project managers, and billing staff across the companys US operations. The implementation centralized utilization tracking and project level financial visibility to standardize how engagements were scoped, staffed, and invoiced.
Governance introduced formal project intake procedures, standardized project templates, and approval gates for billing and scope changes to align delivery and accounting processes. Change management prioritized timesheet discipline and billing cadence, reinforcing controls around resource assignment and invoice generation within Oracle Netsuite OpenAir.
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Macquarium Intelligent Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Macquarium Intelligent Communications implemented Microsoft 365 for Collaboration, provisioning cloud email, Office productivity applications, document libraries and cloud file storage to support content production and client-facing communications. Microsoft 365 is referenced on the company website, indicating the tenant is surfaced in the firm’s public technology profile and is used to coordinate project artifacts and internal workflows.
The deployment was configured to serve corporate staff across creative, account management and production functions, with centralized tenant administration and user provisioning through Microsoft 365 administrative controls to manage access and document lifecycle. Microsoft 365 enables the company’s Collaboration needs by providing shared mailboxes, document collaboration and team workspaces that align with business functions of content creation, project coordination and client delivery.
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Collaboration | Collaboration |
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2016 | 2016 |
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Macquarium Intelligent Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Macquarium Intelligent Communications implemented Adobe Experience Cloud to manage Customer Experience on its corporate website. The Adobe Experience Cloud deployment supports web experience delivery, digital asset management, and analytics-driven content decisions for the company’s marketing and digital engagement functions. Macquarium is a US media firm with about 80 employees and the implementation is scoped to the website as the primary operational domain.
Configuration emphasizes content authoring and publishing workflows, analytics instrumentation and reporting, tag management, and experience personalization capabilities common to Adobe Experience Cloud, with content lifecycle and audience segmentation used to power site experiences. Operational governance is oriented to the marketing and digital teams, establishing content approval processes, tagging standards, and campaign orchestration workflows to maintain measurement consistency. The implementation positions Adobe Experience Cloud as the central Customer Experience platform for web content, personalization, and measurement.
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Macquarium Intelligent Communications PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Macquarium Intelligent Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Macquarium Intelligent Communications
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Macquarium Intelligent Communications Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Macquarium Intelligent Communications IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Macquarium Intelligent Communications digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Macquarium Intelligent Communications Technographics
Macquarium Intelligent Communications is a Media organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
Macquarium Intelligent Communications operates a diverse technology stack with applications such as
Oracle Netsuite OpenAir, Microsoft 365 and Adobe Experience Cloud,
covering areas like Professional Services Automation, Collaboration and Customer Experience.
Macquarium Intelligent Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Adobe Systems.
Macquarium Intelligent Communications recently adopted applications including
Adobe Experience Cloud in 2021, Hotjar in 2021 and Xandr Invest (ex AppNexus DSP) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Macquarium Intelligent Communications’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Macquarium Intelligent Communications’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Macquarium Intelligent Communications technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.