Macrosoft
2 Sylvan Way 3rd Floor,
Parsippany, 07054, NJ,
United States
Parsippany, 07054, NJ,
United States
1 973-889-0500
Professional Services
Macrosoft Technographics
Macrosoft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macrosoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Macrosoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macrosoft has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macrosoft is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macrosoft revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macrosoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macrosoft Tech Stack and Enterprise Applications
Macrosoft AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Macrosoft deployed Hubspot Live Chat as a Chatbots and Conversational AI solution on its public website. The Hubspot Live Chat widget was instrumented on customer facing pages to provide real time messaging, initial bot assisted qualification, automated welcome flows, and persistent chat transcripts. The deployment targeted digital client engagement and lead capture for Macrosofts professional services business function.
Hubspot Live Chat was configured to capture visitor contact details and populate Hubspot contact records while routing conversations to sales and support inboxes, consistent with Chatbots and Conversational AI workflows. Configuration work included welcome message flows, conditional routing rules, canned responses, and transcript retention to support follow up by business development and support teams. Governance centered on standardizing routing rules and response playbooks to operationalize inbound inquiries through existing Hubspot workflows, with the implementation scoped to the public website rather than broader backend integration.
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Macrosoft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Macrosoft implemented Microsoft 365 as its Collaboration platform. The company uses Microsoft 365 on their website and runs the suite to centralize employee productivity and external communication for a 600 person professional services organization.
The Microsoft 365 deployment at Macrosoft aligns with typical Collaboration capabilities, including Exchange Online for email, SharePoint Online for document management and intranet content, Microsoft Teams for real-time collaboration, OneDrive for file sync, and Office client applications. The public website surface indicates active Microsoft 365 tenant usage, consistent with tenant-hosted mailboxes and SharePoint-driven content delivery. Administrative control appears centralized within a single Microsoft 365 tenant, with category-aligned governance practices implied such as tenant-level identity and access management using Azure Active Directory, document lifecycle and sharing policies, and standard collaboration policy enforcement across project delivery, client engagement, and internal communications.
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Macrosoft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022 Macrosoft deployed Zoominfo Platform as its Account Based Marketing solution and instrumented the application on its corporate website to support targeted account engagement. The implementation aligns with Macrosoft's professional services GTM, using website-level tagging and visitor identification to surface account-level signals for marketing and sales workflows.
Zoominfo Platform was configured to provide contact and firmographic enrichment, website visitor identification, intent signal capture, and account segmentation capabilities common to Account Based Marketing programs. Configuration work focused on list generation, audience segmentation, and campaign orchestration features to enable targeted outreach and to feed account-level targeting workflows used by demand generation and sales development.
Operational coverage centers on Macrosoft marketing and sales teams within the United States, with governance practices oriented around contact data hygiene and consent-aware web instrumentation. Rollout emphasized embedding Zoominfo Platform into website lead capture and ABM playbooks, establishing data stewardship and routing rules to support coordinated account-based campaigns.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Macrosoft PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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Macrosoft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Macrosoft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Macrosoft
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Macrosoft Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Macrosoft IT executives and key decision makers. This section highlights Macrosoft's latest recorded technology evaluations, including Oracle Siebel for CRM on 2024-11-25 and Salesforce Commerce Cloud for eCommerce on 2024-09-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Macrosoft digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-11-25 | Macrosoft | Evaluated | Oracle | Oracle Siebel | CRM | CRM |
| 2024-09-26 | Macrosoft | Evaluated | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD Macrosoft Technographics
Macrosoft is a Professional Services organization based in United States,
with around 600 employees and annual revenues of $130.0 million.
Macrosoft operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Zoominfo Platform,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Macrosoft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and Zoominfo.
Macrosoft recently adopted applications including
MailChannels in 2023, Amazon EC2 in 2023 and Amazon CloudFront in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Macrosoft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Macrosoft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Macrosoft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.