Levallois-perret, 92300,
France
Madvertise, part of Azerion Technographics
Madvertise, part of Azerion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madvertise, part of Azerion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53 Madvertise, part of Azerion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madvertise, part of Azerion has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Sirdata Contextual Targeting for Data Management Platform in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madvertise, part of Azerion is running and its propensity to invest more and deepen its relationship with Google , Sirdata , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madvertise, part of Azerion revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madvertise, part of Azerion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Madvertise, part of Azerion Tech Stack and Enterprise Applications
Madvertise, part of Azerion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Madvertise, part of Azerion, implemented Google Workspace (Formerly Google G-Suite) for Collaboration across its corporate operations in France. The deployment used Google Workspace as a cloud-native SaaS platform providing centralized email, calendaring, document collaboration, and storage under the Madvertise corporate domain visible on the public website.
Configuration centered on Google Workspace administrative controls, including domain management, user provisioning, group-based access controls, and sharing policy enforcement to govern internal and client-facing collaboration. Functional modules implemented included Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar, and Google Meet to support professional services workflows, real-time co-authoring, meeting coordination, and centralized content management within Madvertise, and the Google Workspace (Formerly Google G-Suite) tenancy is linked to the Madvertise corporate domain as surfaced on the company site.
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Madvertise, part of Azerion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sirdata | Legacy | Sirdata Contextual Targeting | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021, Madvertise, part of Azerion, integrated Sirdata Contextual Targeting as a core Data Management Platform capability to strengthen its programmatic advertising stack. The integration, announced September 28, 2021, used Sirdata's contextual semantic ADS API to extend targeting and audience modeling within Madvertise's product set.
Sirdata Contextual Targeting was embedded into Sublime's video and display products, enabling semantic contextual analysis and the generation of probabilistic socio-demographic audience segments. Functional capabilities implemented focused on contextual brand suitability filtering and probabilistic audience construction, using real time API calls to annotate inventory for suitability and addressable targeting without reliance on third party cookies.
The deployment used an API centric architecture, integrating Sirdata's ADS API into existing campaign decisioning and delivery flows within Sublime, and operating across Madvertise marketing and programmatic advertising functions. Operational coverage targeted France and extended into broader EMEA and Asia markets, aligning contextual signals with regional campaign workflows to preserve addressability post cookie deprecation and to improve campaign performance.
Governance changes centered on embedding contextual segment definitions and brand safety policies into campaign configuration and audience provisioning, shifting some audience engineering responsibilities to programmatic teams. Outcomes stated with the integration included preserved addressability after cookie deprecation and improved campaign performance in targeted regions.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Madvertise, part of Azerion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018 Madvertise, part of Azerion, deployed Microsoft Azure Cloud Services to host its customer-facing website and web applications. Microsoft Azure Cloud Services was used to provide Application Hosting and Computing Services for the companys digital presence, aligning hosting and runtime with the Application Hosting and Computing Services category.
The implementation centered on cloud compute and persistent object storage for web assets, combined with content delivery and load balancing to support public-facing pages and application endpoints. Configuration included automated provisioning and scalability controls typical of application hosting, along with secure certificate management and runtime logging to support operations and troubleshooting for the website.
Operational scope covered the companys web and engineering functions in France, with governance oriented around production access controls, environment separation for staging and production, and monitoring of hosted services. The deployment emphasized standard cloud operational practices for Application Hosting and Computing Services, enabling centralized hosting of the website under Microsoft Azure Cloud Services.
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IT Decision Makers and Key Stakeholders at Madvertise, part of Azerion
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Apps Being Evaluated by Madvertise, part of Azerion Executives
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