Levallois-perret, 92300,
France
Madvertise, part of Azerion Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Madvertise, part of Azerion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53 Madvertise, part of Azerion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madvertise, part of Azerion has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Sirdata Contextual Targeting for Data Management Platform in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madvertise, part of Azerion is running and its propensity to invest more and deepen its relationship with Google , Sirdata , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madvertise, part of Azerion revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madvertise, part of Azerion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sirdata | Legacy | Sirdata Contextual Targeting | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021, Madvertise, part of Azerion, integrated Sirdata Contextual Targeting as a core Data Management Platform capability to strengthen its programmatic advertising stack. The integration, announced September 28, 2021, used Sirdata's contextual semantic ADS API to extend targeting and audience modeling within Madvertise's product set.
Sirdata Contextual Targeting was embedded into Sublime's video and display products, enabling semantic contextual analysis and the generation of probabilistic socio-demographic audience segments. Functional capabilities implemented focused on contextual brand suitability filtering and probabilistic audience construction, using real time API calls to annotate inventory for suitability and addressable targeting without reliance on third party cookies.
The deployment used an API centric architecture, integrating Sirdata's ADS API into existing campaign decisioning and delivery flows within Sublime, and operating across Madvertise marketing and programmatic advertising functions. Operational coverage targeted France and extended into broader EMEA and Asia markets, aligning contextual signals with regional campaign workflows to preserve addressability post cookie deprecation and to improve campaign performance.
Governance changes centered on embedding contextual segment definitions and brand safety policies into campaign configuration and audience provisioning, shifting some audience engineering responsibilities to programmatic teams. Outcomes stated with the integration included preserved addressability after cookie deprecation and improved campaign performance in targeted regions.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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