AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Madvertise, part of Azerion Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2012 2012
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sirdata Legacy Sirdata Contextual Targeting Data Management Platform CRM n/a 2021 2021
In 2021, Madvertise, part of Azerion, integrated Sirdata Contextual Targeting as a core Data Management Platform capability to strengthen its programmatic advertising stack. The integration, announced September 28, 2021, used Sirdata's contextual semantic ADS API to extend targeting and audience modeling within Madvertise's product set. Sirdata Contextual Targeting was embedded into Sublime's video and display products, enabling semantic contextual analysis and the generation of probabilistic socio-demographic audience segments. Functional capabilities implemented focused on contextual brand suitability filtering and probabilistic audience construction, using real time API calls to annotate inventory for suitability and addressable targeting without reliance on third party cookies. The deployment used an API centric architecture, integrating Sirdata's ADS API into existing campaign decisioning and delivery flows within Sublime, and operating across Madvertise marketing and programmatic advertising functions. Operational coverage targeted France and extended into broader EMEA and Asia markets, aligning contextual signals with regional campaign workflows to preserve addressability post cookie deprecation and to improve campaign performance. Governance changes centered on embedding contextual segment definitions and brand safety policies into campaign configuration and audience provisioning, shifting some audience engineering responsibilities to programmatic teams. Outcomes stated with the integration included preserved addressability after cookie deprecation and improved campaign performance in targeted regions.
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2018 2018
IT Decision Makers and Key Stakeholders at Madvertise, part of Azerion
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by Madvertise, part of Azerion Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Madvertise, part of Azerion Technographics

Madvertise, part of Azerion is a Professional Services organization based in France, with around 53 employees and annual revenues of $17.0 million.

Madvertise, part of Azerion operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Sirdata Contextual Targeting and Microsoft Azure Cloud Services, covering areas like Collaboration, Data Management Platform and Application Hosting and Computing Services.

Madvertise, part of Azerion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Sirdata and Microsoft.

Madvertise, part of Azerion recently adopted applications including Sirdata Contextual Targeting in 2021, Salesforce Sales Cloud in 2021 and PubMatic in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Madvertise, part of Azerion’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Madvertise, part of Azerion’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Madvertise, part of Azerion technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.