New York, 10001, NY,
United States
Magnite Technographics
Magnite Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magnite and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 910 Magnite employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magnite has purchased the following applications: Fetcher Smart Recruitment Analytics for Analytics and BI in 2019, Zoom for Audio Video and Web Conferencing in 2020, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magnite is running and its propensity to invest more and deepen its relationship with Fetcher.ai , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magnite revenues, which have grown to $703.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magnite intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magnite Tech Stack and Enterprise Applications
Magnite Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fetcher.ai | Legacy | Fetcher Smart Recruitment Analytics | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Magnite implemented Fetcher Smart Recruitment Analytics to automate sourcing and outreach for its global recruitment operations. Magnite used Fetcher Smart Recruitment Analytics in the Analytics and BI category to support HR teams across the United States, Europe and Singapore, concentrating on candidate engagement and pipeline efficiency. The deployment centralized automated sourcing workflows and outreach sequences, shifting routine prospecting into programmatic pipelines for regional recruiting teams.
Configuration emphasized Fetcher’s analytics capabilities, delivering recruitment analytics, candidate pipeline visibility, and campaign performance reporting to hiring managers and talent acquisition leadership. Operational scope covered recruitment and HR business functions across multiple regions, with phased rollouts to regional recruiting teams and embedding automated outreach into standard hiring workflows. Reported outcomes included improved candidate engagement and tighter pipeline efficiency driven by automated sourcing and analytics informed pipeline management.
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Magnite Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Magnite implemented Zoom from Zoom Video Communications. Magnite uses Zoom on their website to provide Audio Video and Web Conferencing capabilities for public facing meeting access and external collaboration.
The deployment leverages Zoom meeting and webinar capabilities with browser based join flows and embedded session links on the corporate site, reflecting a cloud hosted conferencing architecture. Functional modules in use include real time audio and video, screen sharing, and web based attendee access, consistent with Audio Video and Web Conferencing functional patterns. Operational scope centers on external communications and client engagement channels on the website, aligning the Zoom deployment with marketing and professional services interactions.
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Collaboration | Collaboration |
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2020 | 2020 |
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Magnite Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Magnite implemented DocuSign eSignature as a Digital Signing capability on its public website. The implementation uses embedded signing flows and DocuSign eSignature APIs to present signing envelopes, capture signer authentication, and preserve audit trails and transaction metadata directly within web pages, with templates and role-based signing sequences configured for standard agreement types.
Operationally the DocuSign eSignature deployment centralizes electronic signature capture for external contract execution and customer consent workflows, supporting legal, sales, and commercial functions through web-facing signature collection. Governance is enforced via standardized templates, signer identity controls, and retention of signed artifacts and audit logs to maintain recordkeeping and compliance for web-originated agreements.
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Magnite CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Magnite ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Magnite PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Magnite IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Magnite
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Magnite Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||