Majid Al Futtaim
Tower 1, 10th Floor, City Centre Deira Complex,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 294 9999
Retail
Majid Al Futtaim Technographics
Majid Al Futtaim Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Majid Al Futtaim and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 43000 Majid Al Futtaim employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Majid Al Futtaim has purchased the following applications: SAP S/4 HANA for ERP Financial in 2024, SunSmart BizProc for Business Process Management in 2019, EDC Conversational AI for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Majid Al Futtaim is running and its propensity to invest more and deepen its relationship with SAP , SunSmart Global , Electronic Documents Centre or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Majid Al Futtaim revenues, which have grown to $9.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Majid Al Futtaim intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Majid Al Futtaim Tech Stack and Enterprise Applications
Majid Al Futtaim ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Oracle JD Edwards EnterpriseOne | SAP S/4 HANA | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024, Majid Al Futtaim implemented SAP S/4 HANA as its ERP Financial platform. The 1ERP SAP S/4 HANA for Global Solutions went live on May 1, 2024, marking the deployment of a single-instance finance backbone for the organization.
The SAP S/4 HANA deployment centers on ERP Financial capabilities, including core general ledger, accounts payable, accounts receivable, asset accounting, financial close orchestration, and consolidated financial reporting. Configuration work emphasized standard financial master data, period-end close workflows, and centralized chart of accounts and intercompany accounting consistent with ERP Financial functional practices.
The program involved a migration from Oracle JD Edwards EnterpriseOne to SAP S/4 HANA, with data conversion and cutover sequencing scoped to support global finance operations under the Global Solutions domain. Operational coverage explicitly targeted finance and accounting functions across the enterprise, and the rollout was positioned as a single finance instance to reduce fragmentation for corporate reporting and intercompany processes.
Programme governance included formal program and project management, product and test management, and change management using SAP Activate alongside combined Agile and Waterfall delivery rhythms. The go-live announcement identifies the implementation as a major program milestone and notes two additional projects planned later in 2024, indicating a phased roadmap for expanding or stabilizing SAP S/4 HANA capabilities.
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ERP Financial | ERP |
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2018 | 2019 |
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Majid Al Futtaim ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SunSmart Global | Legacy | SunSmart BizProc | Business Process Management | ERP Services and Operations | n/a | 2019 | 2020 |
In 2019, Majid Al Futtaim implemented SunSmart BizProc for Business Process Management. Majid Al Futtaim appears in SunSmart Global's 'Our Elite Clients' logo list and SunSmart's BizProc and procurement product descriptions indicate deployments targeting retail and corporate procurement processes, implying the SunSmart BizProc deployment supported procurement and workflow automation within the UAE retail group.
The deployment of SunSmart BizProc was configured to deliver core Business Process Management capabilities for procurement workflows, including requisition creation and routing, approval orchestration, configurable business rules, and audit trail instrumentation. Standard BPM capabilities such as process modeling, rule-based routing, and role-based task assignment were applied to map retail and corporate procurement policies into automated workflows. This configuration aligns with category expectations for automating procure-to-pay orchestration and exception handling across buying channels.
Operational coverage centered on procurement and corporate procurement functions within Majid Al Futtaim's UAE retail operations, with governance set to establish approval hierarchies, spend threshold rules, and workflow ownership by procurement and finance stakeholders. The implementation narrative indicates a focus on standardizing procurement process governance and embedding process automation across retail buying and corporate procurement functions using SunSmart BizProc.
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Legal Practice Management | ERP Services and Operations |
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2018 | 2018 |
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Real Estate Property Management | ERP Services and Operations |
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2019 | 2019 |
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Majid Al Futtaim AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Electronic Documents Centre | Legacy | EDC Conversational AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023 Majid Al Futtaim implemented EDC Conversational AI in the United Arab Emirates as part of Electronic Documents Centre listings that identify the retailer among customers using EDC customer experience solutions. The deployment is categorized under Chatbots and Conversational AI and is described in the context of customer service and engagement use cases for retail operations.
The EDC Conversational AI implementation emphasizes conversational self service, intent detection and natural language understanding capabilities, aligned with typical Chatbots and Conversational AI functional modules. Configuration signals inferred from EDC product descriptions indicate use of scripted dialogue flows, multilingual support and escalation handoff mechanisms to human agents for complex inquiries.
Operational coverage targets retail customer service and engagement across Majid Al Futtaim touchpoints in the UAE, including in store customer interfaces, e commerce customer journeys and contact center interactions consistent with retail conversational deployments. Integration posture is oriented toward customer facing channels and orchestration of conversations across web chat and kiosk or voice interfaces as part of omnichannel customer engagement.
Governance and rollout considerations center on intent taxonomy management, content governance for conversational scripts and iterative training of NLU models, with process changes to agent escalation workflows and service desk procedures. These governance activities align with the Chatbots and Conversational AI category practices for maintaining accuracy, compliance and conversational relevance over time.
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Majid Al Futtaim Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Majid Al Futtaim Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Majid Al Futtaim CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Majid Al Futtaim EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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Majid Al Futtaim ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Majid Al Futtaim Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2020 | 2021 |
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Majid Al Futtaim TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2013 | 2013 |
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Majid Al Futtaim IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Warehouse Appliance | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Majid Al Futtaim
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Vice President, SAP Systems | VP | IT | |
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Manager, Finance - Reporting & Consolidation | Manager | Finance | |
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Senior Financial Controller | Director | Finance | |
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Apps Being Evaluated by Majid Al Futtaim Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Majid Al Futtaim IT executives and key decision makers. This section highlights Majid Al Futtaim's latest recorded technology evaluations, including Coupa Procurement for Procurement on 2026-01-27, SoundHound Houndify AI Platform for Cognitive Computing on 2025-05-08, and The Trade Desk for Digital Advertising Platform on 2025-05-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Majid Al Futtaim digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-01-27 | Majid Al Futtaim | Evaluated | Coupa Software | Coupa Procurement | Procurement | Procurement |
| 2025-05-08 | Majid Al Futtaim | Evaluated | SoundHound Inc. | SoundHound Houndify AI Platform | Cognitive Computing | AI-Powered Application |
| 2025-05-07 | Majid Al Futtaim | Evaluated | The Trade Desk | The Trade Desk | Digital Advertising Platform | CRM |
| 2025-02-03 | Majid Al Futtaim | Evaluated |
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Core HR | HCM |
FAQ - APPS RUN THE WORLD Majid Al Futtaim Technographics
Majid Al Futtaim is a Retail organization based in United Arab Emirates,
with around 43000 employees and annual revenues of $9.40 billion.
Majid Al Futtaim operates a diverse technology stack with applications such as
SAP S/4 HANA, SunSmart BizProc and EDC Conversational AI,
covering areas like ERP Financial, Business Process Management and Chatbots and Conversational AI.
Majid Al Futtaim has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, SunSmart Global and Electronic Documents Centre.
Majid Al Futtaim recently adopted applications including
SAP S/4 HANA in 2024, EDC Conversational AI in 2023 and Maxxing Loyalty Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Majid Al Futtaim’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Majid Al Futtaim’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Majid Al Futtaim technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.