Makro Cash and Carry Poland Technographics
Makro Cash and Carry Poland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Makro Cash and Carry Poland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Makro Cash and Carry Poland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Makro Cash and Carry Poland has purchased the following applications: Microsoft 365 for Collaboration in 2020, Publitas for Product Information Management in 2019, Qualtrics CustomerXM for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Makro Cash and Carry Poland is running and its propensity to invest more and deepen its relationship with Microsoft , Publitas , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Makro Cash and Carry Poland revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Makro Cash and Carry Poland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Makro Cash and Carry Poland Tech Stack and Enterprise Applications
Makro Cash and Carry Poland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Makro Cash and Carry Poland deployed Microsoft 365 to support Collaboration across its corporate functions. The Microsoft 365 deployment is referenced on the Makro website and was provisioned as a tenant level solution to provide email, document collaboration, and real time communications for the organization of about 1000 employees.
Makro Cash and Carry Poland implemented Microsoft 365 modules aligned to Collaboration including Exchange Online for email, SharePoint Online for document management and intranet, OneDrive for personal file sync, Microsoft Teams for meetings and chat, and the Office productivity suite. The deployment is described as covering core business functions such as corporate communications, merchandising and back office operations across Poland, with governance oriented to centralized tenant controls, content access policies and standardized SharePoint site templates to enforce consistent collaboration workflows.
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Makro Cash and Carry Poland eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2019 | 2019 |
In 2019 Makro Cash and Carry Poland implemented Publitas as a Product Information Management solution on its website, using Publitas to centralize digital product catalogs and published content for its online storefront. The deployment focused on bringing product descriptions and visual catalogs into a single authoring and publishing layer accessible from the corporate web channel.
Publitas was configured to support structured product data modeling, digital asset management for images and catalogs, product variant handling, and enriched merchandising content for online product pages. The implementation included content enrichment workflows and approval routing to align marketing copy and merchandising information with product records, reflecting standard Product Information Management capabilities.
Operational ownership rested with e-commerce, merchandising, and marketing teams within Makro Cash and Carry Poland, with content onboarding and catalog normalization processes instituted to populate Publitas. The solution serves as the web-facing catalog and publication engine for Makro’s online product experience, and Publitas is used as the central Product Information Management application for website content publishing.
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Makro Cash and Carry Poland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics CustomerXM | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Makro Cash and Carry Poland implemented Qualtrics CustomerXM on its public website to capture on-site customer feedback and instrument digital experience signals, deploying the application as a Customer Experience layer directly in the web storefront. The deployment focuses on client-side experience capture and survey orchestration, with Qualtrics CustomerXM embedded into page flows to trigger intercepts and feedback forms tied to shopping and checkout touchpoints.
Configuration emphasizes survey orchestration, experience analytics, and dashboarding to provide structured customer feedback for CX, e-commerce, and marketing teams. Governance and operational ownership reside with customer experience and online commerce functions, who use Qualtrics CustomerXM to centralize web feedback, prioritize UX issues, and feed structured insights into product and site optimization workflows.
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Makro Cash and Carry Poland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Makro Cash and Carry Poland
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Apps Being Evaluated by Makro Cash and Carry Poland Executives
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