Manchester City FC
400 Ashton New Road,
Manchester, M11 4TQ,
United Kingdom
Manchester, M11 4TQ,
United Kingdom
44 16 1444-1894
Leisure and Hospitality
Manchester City FC Technographics
Manchester City FC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Manchester City FC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Manchester City FC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Manchester City FC has purchased the following applications: SAP Analytics Cloud for Analytics and BI in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Manchester City FC is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Manchester City FC revenues, which have grown to $925.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Manchester City FC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Manchester City FC Tech Stack and Enterprise Applications
Manchester City FC Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Analytics Cloud | Analytics and BI | Analytics and BI | x | 2017 | 2018 |
In 2017, Manchester City FC implemented SAP Analytics Cloud to deliver fan-facing analytics and content. Manchester City FC used SAP Analytics Cloud in an Analytics and BI capacity to tap into ten years of team and player statistical data and to generate relevant, up-to-date statistics and content for millions of fans across its global social channels.
The implementation focused on core Analytics and BI capabilities including data ingestion and modeling, interactive visualization and dashboarding, and scheduled reporting to support content production workflows. SAP Analytics Cloud was configured to produce visual stories and dashboards that feed templated visual assets and statistical widgets for digital channels, enabling operationalized analytics outputs for the club's media and content teams.
Operational ownership rested with the club's digital and media functions, which aligned analytics workflows to editorial calendars and live match timelines. Data sources for SAP Analytics Cloud included the club's decade-long statistical archives and live data feeds, and the system's outputs were embedded into social content and fan communications, enabling the club to create the relevant and up-to-date content and statistics described.
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Manchester City FC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 Manchester City FC implemented Cisco Webex Meetings for Audio Video and Web Conferencing on its public website, embedding live meeting and join workflows directly into its digital presence. Cisco Webex Meetings is used as the primary web-facing conferencing layer, enabling browser-based joins, webcast-style streaming, meeting recording, and participant management for externally accessible events and internal collaboration initiated from the site.
The Cisco Webex Meetings configuration emphasizes standard Audio Video and Web Conferencing capabilities, including scheduled sessions, meeting moderation controls, recording capture, and browser client optimization. Manchester City FC Cisco Webex Meetings Audio Video and Web Conferencing supports both ad hoc and scheduled usage models, with configuration likely tuned for public join flows and secure guest access while preserving authenticated staff meeting controls.
Integration work centered on embedding the Cisco Webex Meetings join and webcast interfaces into web pages and event flows, aligning meeting links and scheduling widgets with the club website experience. Operational coverage spans web-driven communications for fans and media plus internal corporate meeting orchestration, with functional ownership crossing communications, media relations, and administrative teams.
Governance focused on meeting access controls, recording retention and moderation workflows to manage public-facing sessions and archived content on the site. The implementation narrative for Manchester City FC positions Cisco Webex Meetings as a web-embedded Audio Video and Web Conferencing platform supporting public engagement, press activity, and internal collaboration without specifying backend calendar providers or third-party integrators.
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Collaboration | Collaboration |
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2016 | 2016 |
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Manchester City FC Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Manchester City FC deployed DocuSign eSignature as a Digital Signing solution on its public website to capture legally binding signatures in web-hosted workflows. The deployment embedded DocuSign eSignature components into customer-facing forms to enable on-page signing and to manage envelopes, audit trails, and authentication flows.
Implementation focused on web integration and form orchestration, using the DocuSign eSignature application to drive digital agreement capture for ticketing, hospitality bookings, membership enrollments, and consent workflows, aligning the Digital Signing capability with customer-facing business functions. Governance centered on template-driven agreement configuration and envelope lifecycle management, with role-based administrative controls over signing logs and signature workflows to support operational use by commercial and customer service teams.
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Video Editing | Content Management |
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2020 | 2020 |
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Manchester City FC eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Manchester City FC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Manchester City FC ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Manchester City FC PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Manchester City FC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Manchester City FC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Manchester City FC
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Manchester City FC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Manchester City FC IT executives and key decision makers. This section highlights Manchester City FC's latest recorded technology evaluations, including Infor LN for Manufacturing ERP on 2024-06-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Manchester City FC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Manchester City FC Technographics
Manchester City FC is a Leisure and Hospitality organization based in United Kingdom,
with around 500 employees and annual revenues of $925.0 million.
Manchester City FC operates a diverse technology stack with applications such as
SAP Analytics Cloud, Cisco Webex Meetings and DocuSign eSignature,
covering areas like Analytics and BI, Audio Video and Web Conferencing and Digital Signing.
Manchester City FC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cisco Systems and DocuSign.
Manchester City FC recently adopted applications including
Cisco Webex Meetings in 2021, DocuSign eSignature in 2021 and Salesforce Commerce Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Manchester City FC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Manchester City FC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Manchester City FC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.